Grow Your Business. Expand Your Reach. Be Part of LA’s Global Story.

Join Los Angeles Tourism & Convention Board and connect your business to a global network that drives visitors, events, and economic impact to Los Angeles.

We represent more than 1,000 hospitality and tourism partners, working together to position LA as a world-class destination. As a Member, you gain strategic support, increased visibility, and direct access to opportunities that help your business grow.

If you’re ready to elevate your presence and stay competitive in a fast-moving tourism landscape, Membership starts here.

Why Become a Member?

The Top 3 Reasons to Join

1. Amplify Your Reach Worldwide

Align your brand with our global marketing efforts and extend your visibility beyond your own channels. Benefit from destination-wide campaigns, media exposure, and partnership opportunities that connect you with travelers, meeting planners, and decision-makers worldwide.

2. Connect, Collaborate, and Grow

Build meaningful relationships through exclusive networking events, industry gatherings, and in-person experiences. Our community connects you with peers, partners, and leaders who help drive new business.

3. Stay Informed and Plan Smarter

Access destination insight reports and year-round educational webinars. Stay ahead of industry trends, understand visitor behavior, and make informed decisions that strengthen your business.

What Membership Means for You

As a Member, you gain:

• Strategic alignment with LA’s official destination marketing organization
• Opportunities to expand your reach through client site inspections, familiarization (FAM) tours, and selected trade shows and sales missions (additional fees may apply)
• Access to key partners and industry contacts
• Ongoing education and professional development
• Data-driven insights to guide your growth
• A trusted platform to showcase your business globally

Our Membership team is dedicated to supporting your success—so you can focus on delivering exceptional experiences.

Be Part of LA’s Future in Tourism

When you join Los Angeles Tourism, you’re investing in both your business and our destination. Together, we can attract more visitors, secure major events, and strengthen LA’s position as a global tourism leader.

Now is the time to stand out, connect deeper, and grow faster.

Explore Member Benefits or contact us at membercommunications@latourism.org to start your Membership journey today.