As the City of Los Angeles’ official tourism marketing organization, Los Angeles Tourism & Convention Board markets and promotes Los Angeles as the premier destination for leisure travel, meetings and conventions. L.A. Tourism is a private, non-profit 501(c)(6) business association. The mission of L.A. Tourism is to advance the prosperity of L.A.'s tourism economy and the livelihoods that depend on it. L.A. Tourism works proudly on behalf of more than 1,100 Member businesses from the area’s hospitality community and is responsible for sales and marketing efforts focused on the meetings & convention industry, domestic and international leisure travelers, travel trade and media worldwide.
Tourism is one of the largest industries in L.A. County, generating important tax revenues for vital public services. A key economic development tool, tourism sparks investment in hospitality infrastructure and attractions, supports hundreds of thousands of area jobs and enhances the overall quality of life for residents and their local community. LA Tourism provides a variety of marketing and sales resources to organizations throughout Los Angeles County, such as: