The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations. Through its global brand marketing and sales efforts, Los Angeles Tourism works to inspire visitors to immerse themselves in the kinds of unscripted moments and meaningful experiences that can only happen in LA.

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50 Million


$22 Billion

Property of Discover Los Angeles

525,000 Jobs

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8 Years

Downtown Skyline

MEET LA TOURISM'S Board of Directors


The Los Angeles Tourism & Convention Board is headed by a member Board of Directors representing a cross-section of the Los Angeles business community impacted by LA's travel and tourism industry. These elected directors serve on a non-paid, voluntary basis.

Tourism is one of the largest industries in L.A. County, generating important tax revenues for vital public services. A key economic development tool, tourism sparks investment in hospitality infrastructure and attractions, supports hundreds of thousands of area jobs and enhances the overall quality of life for residents and their local community. LA Tourism provides a variety of marketing and sales resources to organizations throughout Los Angeles County, such as:


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