Member Benefits

Become a member today and enjoy a host of benefits designed to grow your business.

Market Outlook Forum 2023 Group Picture

Los Angeles Tourism is proud to work on behalf of more than 1,000 Member businesses from the area’s hospitality and tourism community to promote Los Angeles as one of the world’s preferred travel destinations. 2022 truly marked a turning point in the region’s post-pandemic recovery as visitors to Los Angeles generated nearly $35 billion in total sales to our local business community. While we continue writing our comeback story and rebuilding international visitation, it remains critical for us to partner with our Members to actively promote and grow their business among visitors in the City of Angels.

L.A. Tourism welcomes you to join us as we invite visitors to experience all the ways Los Angeles is #NowPlaying.


  • Dedicated self-published business listing page on with direct link to your website, social media accounts and photo gallery.
  • Ability to post on the Events Calendar (subject to approval)
  • Opportunity to participate in programs like the LA Perks Pass – digital savings pass to reach convention attendees and travel trade advisors.
  • Discounted advertising opportunities on DiscoverLosAngeles assets – event, digital and social placements.

Networking & Education

  • Member Networking Mixers/Events
  • Industry Update & Educational Webinars
  • Annual Market Outlook Forum – our biggest event of the year and our platform to share the state of the industry, marketing and sales plans, tourism insights as well as other relevant industry information followed by a networking reception.

Tools & Resources

  • Marketing & Planning Resource Guide (annual)
  • Convention & Events Calendar (monthly)
  • Membership Directory (monthly)
  • Lodging Summary Report (weekly)
  • Dedicated Member Portal – easily update your company profile and download reports.
  • Access to Media Library and Toolkit with curated Los Angeles assets

Global Tourism Development

  • Consideration for participation in Familiarization (FAM) tours itineraries – travel trade, press and influencers from key markets.*
  • Opportunity to participate in select domestic and international trade shows, sales missions, and client events (subject to availability/additional costs apply)
  • Access to Member-exclusive global travel trade Facebook group

About Discover Los Angeles

Los Angeles Tourism is a private, non-profit 501 (c)(6) business association. Our mission is to advance the prosperity of L.A.’s tourism economy and the livelihoods that depend on it.

To join or receive more information on pricing and benefits, contact

*Based on client, media, or market needs/requests