Member Benefits

Become a member today and enjoy a host of benefits designed to grow your business.

Hotel Pool

Los Angeles Tourism works proudly on behalf of more than 1,100 Member businesses from the area’s hospitality and tourism community to promote Los Angeles as one of the world’s preferred travel destinations. As the foundation for creating an experience that is uniquely L.A., Los Angeles Tourism partners with its Members to actively promote and grow their business among visitors to the City of Angels. Become a Member today and enjoy a host of benefits designed to grow your business.

Visibility

  • Dedicated webpage listing and social media links on www.DiscoverLosAngeles.com
  • Official Visitors Guide listing - print and digital copies
  • Meeting & Travel Professionals Guide listing - print and digital copies
  • Discounted advertising opportunities on Discover LA assets
  • Ability to post on the www.DiscoverLosAngeles.com Events Calendar
  • Opportunity to participate in Discover LA programs
  • Monthly Member newsletter

Networking & Education

  • Monthy Industry Update & Outlook Webinars
  • Member Mixers/Events+
  • Exclusive Educational Seminars+
  • Member Meet & Greets+
  • Annual Market Outlook Forum—providing key research & demographic trends
  • Directory of Members

Tools & Resources

  • Monthly Convention & Event Calendar+ 
  • Marketing & Planning Resource Guide 
  • Weekly Lodging Summary Report 
  • Official Visitor’s Guides and Maps for distribution at your property
  • Access to Media Library
  • Weekly data and insights related to recovery

PR Communications and Media Exposure

  • Press material inclusion*
  • Consideration for participation in media familiriazation (FAM) tours (hosted media visits) from key markets*+, once resumed

Travel Trade

  • L.A. Insider (online training program for travel trade) listing and opportunity to provide discounts/value adds to L.A. Insider certified travel professionals**
  • Opportunity to participate in select domestic and international trade shows, sales missions, FAMs and client events (includes virtual programs)*
  • Potential product inclusion in travel trade webinars, sales calls and e-communications/social channels (includes virtual programs)*
  • Opportunity to buy into travel trade co-op programs and sponsored content and advertising

Conventions

  • Participation in virtual Meeting & Convention pre-sale meeting site visits*
  • Potential to receive referrals from sales, services and international teams for events*
  • Show Your Badge program—opportunity to provide special offers for convention attendees+

Hotel Sales

  • The following benefits apply to Lead Hotel members:
  • Qualified leads & assists from the Hotel and Citywide Sales Teams
  • Opportunity to participate in select domestic and international meetings, trade shows and sales missions+
  • Opportunity to participate in destination FAMs, annual Meet L.A. Exchange, and in-market client events (including award shows, sporting events, movie screenings, etc.)+
  • Access to data and analytics (including citywide calendar, hotel scorecard, TAP reports, sales metrics, etc.)
  • Engage in targeted account sales calls
  • Exposure on the meetL.A. Website and App
  • Co-op advertising and editorial opportunities on meetLA.com
  • Partnership/sponsorship opportunities as part of large, meetings-focused industry events hosted in Los Angeles+

We work on behalf of more than 1,100 businesses from the area’s hospitality and tourism community to promote Los Angeles as one of the world’s preferred travel destinations. Our objective is to engage and showcase member businesses throughout L.A., as well as deliver marketing opportunities and direct access to key partner contacts.

To join or receive more information on pricing and benefits, contact adsales@latourism.org 

*Based on client, media or market needs/requests
**Members that work directly with the travel trade and offer commission will be included
+When it is deemed safe to resume this activity