Member Benefits

Becoming a Member of the Los Angeles and Tourism & Convention Board means joining a powerful network of over 1,000 hospitality and tourism businesses working together to showcase LA as a world-class destination. As a Member, you gain strategic support, visibility, and exclusive access to tools, networking opportunities to grow your business and maximize your impact in LA's visitor economy.

• Exclusive Member Mixers & Events: Connect with key players in hospitality, tourism, and event industries.
• Educational Webinars & Industry Updates: Stay current on market shifts, traveler behavior, and marketing best practices.
• Annual Market Outlook Forum: Gain expert insights on tourism trends, sales forecasts, and citywide planning, followed by a premier networking reception. 

• Annual Marketing & Planning Resource Guide: Your strategic roadmap for business planning.
• Monthly Convention & Events Calendar: Stay ahead of visitor demand with insights on major citywide events.
• Monthly Member Directory: Connect with fellow members and potential partners.

• Featured Listing on DiscoverLosAngeles.com: Includes links to your website, social channels, company profile, and image gallery.
• Access to Post on LA’s Official Events Calendar: Drive traffic to your happenings and activations.
• Participation in High-Visibility Programs: Such as the LA Perks Pass and other promotions targeting visitors, convention attendees, and travel planners.
• Discounted Advertising: Get noticed through Discover Los Angeles channels: newsletters, social, and web placements.

• Consideration for FAM Trips: Host influential travel media, content creators, and buyers.
• Participation in Trade Missions & Shows*: Extend your reach to international and domestic markets with LA Tourism’s support. 

• Qualified Leads & Assistance: From the Hotel and City-wide Sales Teams.
• Access to Data and Analytics: Group pace report, weekly lodging reports, etc.
• Monthly “Stand-Up” Webinars: Receive valuable updates and information.
• Participation in Select Domestic and International Meetings*: Co-op partnership opportunities to attend Trade shows and sales missions 
• Destination Familiarization (FAMs): Enhanced site inspections and in-market client events.
• MeetLA Exchange: Annual scheduled one-on-one appointments with LA Tourism sales team members.
• Exposure on the MeetLA Website: For meeting planners to source hotels, venues, and services.
• Sponsorship Opportunities*: As part of large, meeting-focused industry events hosted in Los Angeles.

Los Angeles Tourism and Convention Board is a private, non-profit 501 (c)(6) business association. Our mission is to improve the quality of life for all Angelenos through the economic and community benefits of tourism.

To join or receive more information on pricing and benefits, contact membercommunications@latourism.org

* Additional participation fee may apply, subject to availability and approval.