Member Benefits

Become a member today and enjoy a host of benefits designed to grow your business.

Hotel Pool

Los Angeles Tourism is proud to work on behalf of more than 1,100 Member businesses from the area’s hospitality and tourism community to promote Los Angeles as one of the world’s preferred travel destinations. Our local tourism industry is coming back from one of the hardest years our community has ever faced, and we know the only way we achieve economic recovery in L.A. is through recovery of the travel sector. There’s never been a more critical time for us to partner with our Members to actively promote and grow their business among visitors in the City of Angels.

L.A. Tourism welcomes you to join us as we invite visitors to #StartYourComeback.


  • Dedicated webpage listing and social media links on
  • Discounted advertising opportunities on DiscoverLA assets
  • Ability to post on the Events Calendar
  • Opportunity to participate in DiscoverLA programs
  • Member Newsletter

Networking & Education

  • Connecting with key Los Angeles Tourism staff
  • Industry Update & Outlook Webinars
  • Member Mixers/Events+
  • Annual Market Outlook Forum
  • Directory of Members

Tools & Resources

  • Convention & Event Calendar+
  • LA Market Resource Planner
  • Weekly Lodging Summary Report
  • Official Visitor’s Guides and Maps for distribution at your property
  • Access to Media Library
  • Media toolkit with curated Los Angeles assets

Global Tourism Development

  • L.A. Insider (online training program for travel trade) listing and opportunity to provide offers to certified travel professionals**
  • Opportunity to participate in select domestic and international trade shows, sales missions, FAMs and client events (includes virtual programs)*+
  • Access to Member-exclusive global travel trade Facebook group

About Discover Los Angeles

L.A. Tourism is a private, non-profit 501(c)(6) business association. The mission of L.A. Tourism is to advance the prosperity of L.A.’s tourism economy and the livelihoods that depend on it.

To join or receive more information on pricing and benefits, contact membercommunications@

*Based on client, media or market needs/requests
**Members that work directly with the travel trade and offer commission will be included
+When it is deemed safe to resume this activity