EmpowerLA
Los Angeles Tourism’s Small, Diverse Membership Program
Los Angeles Tourism understands the importance of business development and fostering a more diverse, equitable, and inclusive tourism industry. We seek to diversify our Membership community to provide greater access to opportunities for a range of businesses across LA to ensure we actively include small, diverse-owned companies in all aspects of our work. Members are supported by Los Angeles Tourism’s overall marketing efforts and receive benefits for growing their business within LA’s tourism industry.
What is EmpowerLA:
An annual program offering complimentary Membership with LA Tourism for small & diverse-owned businesses, based in Los Angeles. EmpowerLA aims to educate and connect Member businesses with opportunities within the local travel & tourism industry.
Who is Eligible:
- Applicants must be a Minority Business Enterprise as defined by the National Minority Supplier Development Council (NMSDC), or a business owned by individuals who identify as LGBTQ+, women, disabled, or veterans.
- Applicants must also be considered a small business: any business that is independently owned and operated, with fewer than 50 employees
- Applicants cannot be a previous Member of LA Tourism
- Applicants must have been in business for at least one year
- Applicants must have an active website
- Prospective applicants must attend the Tourism Orientation
What Members Will Receive:
- 1-year complimentary Membership
- Dedicated Account Manager
- Inclusion in at least one of the following: 1 Customer Familiarization trip (FAM), Social Media post or Banner Ad
- Tourism Readiness training hosted by LA Tourism
- Inclusion in LA Tourism Staff Site Visit
- Complimentary Admission to Member events (Member Mixers, Annual Market Outlook Forum, etc.)
- Businesses selected must attend at least 5 in-person events and/or webinars available throughout the year
