Celebrity jacket designer Jeff Hamilton's documentary
The documentary “Welcome To My Roots,” about celebrity jacket designer Jeff Hamilton, directed by David Serero, will premiere at the Oscar-qualifying HollyShorts Film Festival and receive the Sports Icon Culture Award.
Legendary jacket designer Jeff Hamilton—renowned for creating iconic jackets for global superstars like Michael Jordan, Kobe Bryant, Taylor Swift, Michael Jackson, and Madonna—is the subject of the highly anticipated film documentary "Welcome to My Roots", directed & produced by David Serero, which will have its Los Angeles premiere at this year’s prestigious HollyShorts Film Festival for the Opening Night. Jeff Hamilton will be honored with the Sports Icon Culture Awards at the Premiere.
An Oscar-qualifying event, the HollyShorts Film Festival is renowned for spotlighting bold and innovative storytelling. Welcome to My Roots will be featured on opening night as part of the festival’s acclaimed Sports Category.
Directed by award-winning director and producer David Serero, "Welcome to My Roots “ follows Hamilton’s emotional return to his Moroccan roots and offers an intimate portrait of the man behind the global fashion empire. Known as the "Celebrity Jacket Designer," Hamilton’s creations have become visual icons worn by the world’s greatest entertainers and athletes.
The film features testimonials from Mike Tyson, LeBron James, DJ Khaled, Snoop Dogg, Constantin Brabus, Ugo Mozie, Fengchen Wang, Mani Nordine, and others, blending personal reflections with historical highlights that trace Hamilton’s extraordinary career.
The HollyShorts Film Festival will take place from August 7 to 17 at the TCL Chinese Theatre in Hollywood, bringing together top filmmakers, industry executives, and tastemakers from around the world.
“Welcome to My Roots is more than the story of a designer—it’s a journey of identity, creativity, and the unbreakable bond with one’s heritage,” says director David Serero. “Jeff’s story is a powerful reminder that no matter how far we go, our roots remain part of who we are. He is the perfect connection between Sports, Fashion, and Art.”
The documentary film chronicles Hamilton’s legendary career at the crossroads of fashion, pop culture, and sports, highlighting his unforgettable designs worn by NBA champions, hip-hop icons, and global trendsetters. Its selection in the Sports Category underscores HollyShorts’ mission to celebrate stories that explore the more profound cultural impact of sports beyond the arena.
The film has been selected for the Opening Night screening on August 7th at 6:00 p.m. (Red Carpet at 5:00 p.m.) at the TCL Chinese Theater 6. A Q&A with Jeff Hamilton and David Serero will follow the screening.
