Discover Los Angeles
Designed by Gensler, Banc of California Stadium will be the home of Major League Soccer’s latest expansion team, Los Angeles Football Club (LAFC). Set to debut in Spring 2018, the 22,000-seat development is the first open-air stadium to be built in Los Angeles in over 30 years. Located in Exposition Park, Banc of California Stadium brings more than $350 million in private investment to Southern Los Angeles.
Banc of California Stadium offers premium amenities and hospitality spaces throughout the venue including a chef-driven international food hall, event rooftops and specialty bars. Perfect for any sized event including conferences, socials, and festivals, the stadium is equipped with state of the art technology and the best sightlines of its type with a 34-degree seating slope creating a close-up experience for fans. There are 4800 parking spaces on-site within the park and adjacent lots sufficient to accommodate a sold-out event. The stadium anchors the south end of the Figueroa corridor and is framed by views of the Downtown Los Angeles skyline.
For more information, please visit http://www.LAFC.com
Discover Los Angeles
L.A. Tourism launched its extension of its ‘Everyone is Welcome’ initiative, 'LA <3,' which will be the global theme for the destination throughout 2018. A :30 film featuring the city’s diverse faces and places, both of which make Los Angeles a special place to visit, launched online via digital platforms like Hulu, Youtube and Glassview; new :10 videos of various locales on both Facebook and Instagram; as well as display and banner ads throughout a variety of travel, lifestyle and cultural sites in the U.S., Mexico City and China.
Domestically, the campaign is live in NYC, Chicago, DC, Boston, Baltimore & California (SF, Sacramento, San Diego & Fresno). New Yorkers will find high impact boards near Times Square, Penn Station and at the Port Authority. Over 2,000 static and digital posters will be placed throughout the subway and will feature an “L.A. ♥” extension, which welcomes visitors to experience the love that L.A.’s faces and places have to offer.
L.A. Tourism captured content at nearly 50 locations around Los Angeles, with more than 100 talent - both actors and real Angelenos - who represent L.A.'s wide spectrum of millennial travelers.
Discover Los Angeles
Nagoya Sister City Event
Organized by City of Nagoya, an outdoor consumer event showcasing Nagoya’s sister cities including Los Angeles was held on Hisaya Odori Avenue near Nagoya TV Tower on Feb. 17, 2018. L.A. Tourism’s Japan representative Emiko Morimoto staffed a destination booth and passed out Los Angeles pocket guides, maps, pens, Wing Travel flyers and shared updated information with visitors. Nagoya’s other sister cities include Mexico City, Nanjing, Sydney, Torino, and Reims.
JATA BrandUSA In-depth Seminar
L.A. Tourism, in partnership with BrandUSA Japan and JATA, participated in a training seminar series in Tokyo for five days beginning Feb. 21, 2018. The theme of this year’s seminar was music; each destination marketing organization had to share music-related experiences from their respective destination. Representative Emiko Morimoto showcased the latest developments at LAX and Metro while highlighting L.A.’s musical events, indoor & outdoor performance venues as well as the newest hotels and attractions to the travel trade audience.
Visit USA Workshop – Japan
L.A. Tourism participated in a training seminar for travel trade professionals on Feb. 23, 2018 as organized by Visit USA Japan. Rep Emiko Morimoto shared the latest developments at LAX including the Private Suite as well as highlighted the destination’s newest hotels and attractions with the trade attendees.
In-house Seminar at Tabikobo – Japan
Japan representative Emiko Morimoto conducted an in-house training seminar for six sales staff at Tabikobo in Osaka, one of Japan’s fastest growing OTA companies, on Feb. 27, 2018. Emiko shared the latest destination updates and developments at LAX Airport and Metro as well as the destination’s newest attractions, hotels and upcoming events. She also brought a healthy burger and smoothie from a nearby California-inspired café to promote L.A.’s trendy culinary scene.
L.A. Tourism in Germany
Representative Ines Niehues conducted training seminars for sales and trade professionals from CANUSA Touristik, America Unlimited and Feinreisen in Hanover, Germany. Ines shared the latest updates at LAX as well as highlighted the destination’s newest hotels and attractions to a total of 13 agents.
Travel Bulletin Luxury Showcase
Hayley French, L.A. Tourism’s sales and marketing manager for Europe & Middle East, participated in the Travel Bulletin Luxury Showcase in Bath. Travel trade professionals received updates on L.A.’s luxury product offerings as well as the latest destination happenings including hotels and attractions. A total of 60 luxury-focused travel agents attended the event.
Aer Lingus USA Roadshow
L.A. Tourism’s Hayley French joined a delegation of 15 U.S. cities for the Aer Lingus USA Roadshow with events in Belfast, Dublin, Limerick and Cork. Hayley conducted meetings with a total of 350 travel agents over the course of four training events, updating them on the latest and greatest L.A. offerings. Aer Lingus currently offers direct air service between Dublin and LAX Airport.
Luxury Sales Calls – New York
L.A. Tourism organized its first New York Luxury Sales Calls - a series of calls, trainings and meetings with luxury travel agents from throughout Manhattan and Westchester - during the week of February 26, 2018. Regional Director U.S. & Canada Tamy Martelli and Destination Sales Director, Westside/Luxury Tiffany Deang met with 100 travel agents from 13 various agencies to promote the latest destination updates including new hotels, Private Suite at LAX, attractions, notable events and more. The team also highlighted L.A. Insider, a new online training program for travel trade, and L.A. Tourism’s extensive resources for booking group travel to Los Angeles.
L.A. Tourism in China
DISTA In-house Training
L.A. Tourism’s Guangzhou office conducted an in-house training at DISTA for 15 tour operators and sales managers on Feb. 7, 2018. Staff shared the latest destination updates including newly launched direct air service from China to LAX (SZX-LAX via Air China and HKG-LAX via Hong Kong Airlines), developments at LAX like the Private Suite as well as ideas for new theme itineraries featuring L.A.’s popular member attractions like Universal Studios Hollywood, Original Farmers Market, Petersen Automotive Museum, Citadel Outlets, Westfield Century City, OUE SkyspaceLA and more.
China US Innovation Chengdu Travel Service In-house Training
L.A. Tourism’s Chengdu office conducted an in-house training at China US Innovation Chengdu Travel Service Co. for 11 trade professionals on Feb. 9, 2018. Staff shared the latest destination updates including newly launched direct air service from China to LAX (CTU/CKG-LAX via Hainan Airlines), developments at LAX like the Private Suite as well as the newest L.A. hotels, attractions and restaurants. Tools such as L.A. Mini Products and L.A. Angels Academy were also presented to the trade audience.
Le You Travel Shanghai In-house Training
L.A. Tourism’s Shanghai office conducted an in-house training at Le You Travel Shanghai for 13 product managers and operators on Feb 27, 2018. Staff shared the latest destination updates including newly launched direct air service from China to LAX, developments at LAX like the Private Suite as well as the newest L.A. hotels, attractions and restaurants. Tools such as WeChat and L.A. Angels Academy were also presented to the trade audience. Le You Travel is a Chinese wholesaler and retailer specializing in American tour products.
California Club Training at Air Tahiti Nui
L.A. Tourism’s France representative conducted an in-house training at Air Tahiti Nui for 13 travel agents as part of the California Club on Feb. 6, 2018. Staff shared the latest destination updates including direct air service to LAX, the L.A. Insiders program, developments at LAX as well as the L.A.’s newest hotels, attractions and restaurants. Travel agents from Carrefour Voyages, Salaun Holidays, Evasion Spirit, and other independent brands attended the training.
L.A. Tourism in Australia & New Zealand
Visit USA Australia Sales Mission
L.A. Tourism’s Australia office participated in Visit USA’s annual Australia Sales Mission in Sydney, Melbourne and Brisbane from Feb. 19-22, 2018. Staff shared the latest destination updates with attending travel agents including the newest L.A. hotels, attractions as well as developments at LAX Airport. A B2B event was held in Sydney for top tour and travel product managers where Regional Director Craig Gibbons conducted 40 B2B appointments. This year’s sales mission was its biggest ever with 60 U.S. destinations and product suppliers exhibiting to more than 1,000 Australian travel trade professionals.
Flight Centre New Zealand Travel Expo
L.A. Tourism exhibited at the Flight Centre Travel Expo, the largest consumer travel show in New Zealand attracting more than 3,000 consumers. Staff provided L.A. destination guides, maps, LAX updates theme park information for members including Universal Studios Hollywood and Six Flags Magic Mountain.
Brand USA New Zealand Sales Mission
L.A. Tourism participated in BrandUSA’s annual New Zealand sales mission in Auckland and Christchurch from Feb. 26-27, 2018. Staff shared the latest destination updates including the newest L.A. hotels and attractions as well as developments at LAX. The sales mission attracted more than 500 travel agents from New Zealand.