2018 Discover Los Angeles Market Outlook Forum Guest Speakers


Discover Los Angeles

The Discover Los Angeles Market Outlook Forum is the strategic forecasting conference for any business interested in capitalizing on L.A.’s record tourism growth. In 2017 Los Angeles achieved a record high with 48.5 million overnight and day visitors and forecasts call for continued growth with 50 million visitors by 2020. This valuable event will help you prepare to welcome them and benefit from the tremendous anticipated growth in visitation.

Chicharron at Broken Spanish

The Top 5 Dishes in Downtown L.A.


Joshua Lurie

The Downtown L.A. dining scene has never been more vital, with dozens of great restaurants now dotting sub-neighborhoods like the Arts District, Bunker Hill, Fashion District, Old Bank District, and South Park. Discover my favorite dishes from five of Downtown’s best chefs in L.A.’s city center. Consider these plates gateways to great meals, since they’re on menus at consistently high-quality restaurants. Fan across DTLA for your next steps.

Los Angeles Mayor Eric Garcetti and Canadian Prime Minister Justin Trudeau at Griffith Observatory

Discover Justin Trudeau's Los Angeles


Discover Los Angeles

With his movie star good looks and charisma, Canadian Prime Minister Justin Trudeau is a natural fit for Los Angeles. Read on for Canadian and Trudeau related sites for the PM’s future trips to L.A.

Interact, Play, and Sip, Sky-High at the Center of it All


If there is one thing Angelenos love, it’s a bar with a great view. But what if there was a bar with the best view of LA?  Look no further, OUE Skyspace L.A.’s all-new bar located on the 69th floor offers the perfect spot to soak-in 360-degree views of Los Angeles. The menu features a selection of specialty cocktails and taps into L.A.’s local brewery and vineyard favorites. Want to splurge? Seasonal bites to fill the biggest of appetites and the most adept of palettes. Make sure you stay for the sunset, where L.A.’s golden hour skyline drenches the bar and gives you the most beautiful view of the city. It’s the best way to drink in Los Angeles and will make for a selfie worth a thousand likes.

L.A. Tourism at Work - June 2018


Discover Los Angeles

2018 IPW

L.A. Tourism’s Travel Trade team met with one-on-one with more than 200 tour operators, wholesalers, MICE buyers and receptive operators from international and domestic markets at the 50th annual IPW in Denver. Staff highlighted new Los Angeles developments and promoted new destination itineraries with the trade reps. In partnership with BrandUSA, L.A. Tourism also co-hosted a breakfast for buyers from China as well as co-hosted a IGLTA Foundation Pride event for IPW delegates in partnership with Destination DC, NYC & Company and San Francisco Travel. More than 6,000 delegates from 70 countries attended IPW this year.

Pleasant Holidays Training

L.A. Tourism’s Regional Director of U.S. & Canada Tamy Martelli and Destination Sales Director of Westside/Luxury Tiffany Deang conducted a series of 20-minute trainings at Pleasant Holidays headquarters in Westlake Village. More than 45 managers, reservation and group agents received new updates on Los Angeles including hotels, attractions, LAX’s modernization as well as information on L.A. Insider, the new online specialist training program.

Club California in Fukuoka

In partnership with Visit California – Japan, L.A. Tourism’s Japan representative Emiko Morimoto participated in the year’s 4th Club California event at Fukuoka’s With the Style on May 11, 2018. With the event’s primary theme highlighting “Girls Trips,” Emiko shared destination updates and showcased only-in-L.A. offerings that fir the young female traveler including ROW DTLA, Angel’s Flight, Westfield Century City, Mama Shelter, The Broad, LACMA, and the Grove, among others. New hotel product was also highlighted including Hotel Indigo, Dream Hollywood, Freehand LA as well as updates on LAX’s modernization.

HIS Roppongi Seminar

L.A. Tourism’s Japan representative Emiko Morimoto conducted a 30-minute training seminar for sales staff at HIS Roppongi Branch on May 15, 2018 where she shared the latest destination news and developments. She delivered beverages from Alfred Tea Room to the staff to help familiarize the current L.A. trends. HIS is one of the biggest tour operators in Japan.

Kanku Tabihaku at KIX
Japan rep Emiko Morimoto participated in the 2018 Kanku Tabihaku event at Kansai Airport from May 19 –20, 2018. The 14th annual consumer event is free and is organized by Kansai Airports, the operating company for the two Kansai area airports (KIX and ITM). At the L.A. Tourism booth, she distributed Japanese-language L.A. visitor guides and maps as well as marketing collateral for the new King Tut exhibit at California Science Center.

NTA Shinjuku Seminar

Japan rep Emiko Morimoto conducted a one-hour training seminar for sales staff at Nippon Travel Agency’s Shinjuku branch, the largest branch office among NTA’s retail agencies, on May 23, 2018. She delivered Blue Bottle Coffee for staff to share the latest L.A. trends. Her presentation showcased the latest destination updates and developments, LAX’s modernization, L.A. attractions and new hotels across the five regions. NTA is one of the leading tour operators in Japan.

Etihad Airways Campaign
L.A. Tourism’s Middle East office signed a joint marketing agreement with Etihad Airways to promote the destination in the Middle East. The agreement consists of four activities which include:
-    Digital marketing campaign to promote L.A. from May 1—14, 2018
-    Trade incentive emailer sent to major travel trade agents in Saudi Arabia to incentivize bookings to Los Angeles (July/August)
-    Riyadh trade workshop organized with Etihad Airways to showcase Los Angeles to over 70 travel trade in Riyadh, Saudi Arabia (September)
-    FAM trip to Los Angeles where seven travel trade from Saudi Arabia will be invited to participate

Discover America Workshop

L.A. Tourism’s Scandinavia rep Johnny Gardsäter met with 30 travel agents at the Discover America Workshop in Jönköping Sweden on May 14, 2018. The agents received information about the latest destination happenings as well as why LAX is the premier gateway to not only Los Angeles, but all of Southern California. Johnny also encouraged the group to complete the L.A. Insider training modules.

L.A. Tourism in France

L.A. Tourism’s France rep Murielle Nouchy attended a Delta Airlines launch event on May 24, 2018 for their two new direct routes from Aéroport de Paris-Charles-de-Gaulle (CDG) to the U.S., one of which is 3x weekly to LAX Airport. Murielle met Beatrice de Rottalier, sales manager – France at Delta and Shane Spyak, vice president – sales, EMEAI at Delta to discuss future opportunities.  

ILTM Asia Pacific

L.A. Tourism’s Australia Office exhibited at the annual ILTM (International Luxury Travel Market) Asia Pacific trade show at Marina Bay Sands in Singapore from May 21-24, 2018. A four-day show that is dedicated to luxury travel, ILTM attracted 500 invite-only luxury travel buyers from the Asia Pacific region with strong attendance from Australia, New Zealand, India and Singapore. Staff conducted 60 one-on-one meetings, sharing the latest information on L.A.’s luxury hotels, LAX’s modernization, as well as unique activities fit for luxury clients. New luxury hotel NoMad LA joined the L.A. Tourism booth at ILTM.

Virtuoso Destinations Week in Australia

L.A. Tourism’s Australia office participated in a sales mission during Virtuoso Destinations Week in Brisbane, Sydney and Melbourne from May 14-17, 2018. The annual event attracted over 300 travel agent members of the global luxury travel consortia group, Virtuoso. Staff conducted speed-dating style training sessions with Virtuoso travel agents across four B2B sessions while providing up-to-date information on L.A.’s 18 Virtuoso hotels. L.A. Tourism Members including Intercontinental Century City at Beverly Hills, Montage Beverly Hills and Universal Studios Hollywood kindly donated travel prizes as part of the sales mission program.

American Essentials Film Festival

In partnership with American Airlines, L.A. Tourism co-sponsored the 2018 American Essentials Film Festival in Australia from May 7-21, 2018.The consumer film festival took place at Palace Cinemas in Sydney, Brisbane, Melbourne and Canberra, showcasing 22 of the best American independent films from the LA Film, Toronto, Sundance and SXSW festivals. The program also included a film retrospective entitled “Postcards from L.A.” with five iconic Los Angeles films including classics like Chinatown, Shampoo and Heat.

Through their sponsorship, L.A. Tourism ran advertising through Palace Cinema’s network as well as digital and print advertising with co-sponsor American Airlines throughout the festival. Staff entertained 45 key trade and media partners across the festival’s opening nights with a ticket giveaway promotion for travel agents who recently completed the L.A. Insider online training module.

Visit USA Australia Regional Travel Expos

L.A. Tourism’s Australia office participated in the annual Visit USA Regional Travel Expos in Canberra and Wollongong (two cities that use Sydney-LAX air route) from May 1-2, 2018. Staff trained 80 travel agents during the two seminars, sharing the latest destination updates including LAX’s modernization, L.A.’s new hotels and top selling attractions/tours.  

L.A. Insider in Australia & New Zealand

L.A. Tourism launched its new online training platform LA Insider to travel agents in Australia and New Zealand on May 1, 2018. Staff partnered with leading trade media partners at Karry On, Travel Daily and Travel Today NZ to promote the new program with a launch incentive of winning a $25 gift card. Top trade partners received L.A.-themed cookies during the launch. To date, more than 350 travel agents have registered for the online learning platform.

L.A. Tourism in China

BrandUSA Trainings
From May 2-11, 2018, L.A. Tourism’s Shanghai office conducted trainings for 400 trade professionals in Hangzhou and Shanghai as organized by BrandUSA. Staff highlighted China-LAX direct air service, LAX's modernization, shopping and the Private Suite as well as L.A. Mini Products/Packages to develop more themed products. L.A.’s social media accounts across platforms including L.A. Angels Academy 2.0, WeChat were also showcased as educational tools.

Tianjin Trainings

L.A. Tourism’s Beijing office conducted two trainings for 30 sales managers and operators at Tianjin Zonghen International Travel Service and Tianjin Comfort International Travel Service on May 7 & 8, respectively. Staff highlighted China-LAX direct air service, LAX's modernization, shopping and the Private Suite as well as L.A. Mini Products/Packages to develop more themed products. Social accounts including the L.A. Angels Academy were also showcased as educational tools.

Training at Dongguan Youth International Travel Service Co.

On May 9, 2018, L.A. Tourism’s Guangzhou office partnered with DISTA Group, one of the biggest wholesalers in Southern China, to conduct a series of trainings and promotional events for 50 trade reps to better promote the L.A. in-depth tour campaign with L.A. Mini Products. Staff delivered updates on LAX's modernization, direct air service from Southern China to LAX as well as the latest L.A. Mini Products/Packages to provide more in-depth destination itineraries.

Trainings in Xi’an

L.A. Tourism’s Beijing office co-hosted training seminars for 50 trade reps at Xi'an Overseas International Travel Service in Xi'an on May 11, 2018. Staff highlighted China-LAX direct air service, LAX's modernization, shopping and the Private Suite as well as L.A. Mini Products/Packages to develop more themed products. Social accounts including the L.A. Angels Academy were also showcased as educational tools.

2018 ‘Nihao China’ Sales Mission

L.A. Tourism’s 2018 ‘Nihao China’ Sales Mission took place May 13-18, 2018 with seven participating partners including America International Travel Services Inc., Beverly Center, Citadel Outlets, London West Hollywood at Beverly Hills, Sheraton Grand Los Angeles Downtown, Sheraton Los Angeles San Gabriel & Universal Studios Hollywood.

From May 14-15, the delegation held sales calls to three leading outbound wholesalers in Hangzhou, AITS, Zhejiang CTS and Zhejiang CYTS with a networking luncheon for 10 major outbound tour operators and travel agents in the Zhejiang province. From May 16-18, the mission participated in the second annual ITB China in Shanghai where they conducted 240 one-on-one meetings with key buyers to promote Los Angeles. During a panel discussion, Regional Director Kate Chang shared L.A.'s in-depth tour products through L.A. Mini Products/Packages. Additionally, an educational dinner was held to inform delegates about L.A. Tourism’s China offices while highlighting LAX Airport.

VIP Salon Event with Qingtuan Tour

In partnership with Qingtuan Tour, L.A. Tourism hosted a VIP Salon Event for 70 high-end clients on May 19, 2018 where they shared the latest China-LAX direct air service, LAX’s modernization, Private Suite and airport shopping. Signature L.A. attractions and experiences were also showcased including Star Line Tours, ‘Step Beyond the Red Carpet’ at Dolby Theatre, Warner Bros. Studio Tour Hollywood, Universal Studios Hollywood, Petersen Automotive Museum, Grand Central Market and Angel’s Flight.

Changsha Trainings

From May 23-25, 2018, L.A. Tourism’s Guangzhou office conducted sales calls in Changsha to share the latest information on LAX Airport and the destination with key travel agents like Hunan Overseas Travel Co. Ltd., Hainan Airlines' Changsha Office, and Hunan Wanda Enjoying International Travel Service Co. Ltd. Two training seminars were also held at Lemon Travel and Hunan New Comfort International Travel Co. attracting 88 tailor-made operators and sales managers. The Guangzhou office hosted a reunion luncheon for participants from a 2015 CXS-LAX Fam Tour to share destination updates.

2018 Shandong (Jinan) International Travel Fair

L.A. Tourism’s China office participated in the 2018 Shandong (Jinan) International Travel Fair in Jinan from May 24-27, 2018. In partnership with Commercial Department of U.S. Embassy, staff co-hosted an Industry & Media Training Event for over 80 trade reps. Angela Li shared the latest destination updates including LAX's modernization and L.A. Mini Products/ Packages.

In-depth Tour Designer in Guangzhou

L.A. Tourism’s China office activated a tripartite agreement between Nanhu International Travel Agency, one of the most influential travel organizations in Guangdong Province, and Hong Kong Airlines to promote L.A.’s in-depth tours by booking Hong Kong Airlines tickets. During the launch event for 40 media and trade partners, staff delivered a destination presentation highlighting LAX Airport, the new DreamWorks Theatre at Universal Studios Hollywood, the newly renovated Westfield Century City and the new King Tut exhibit at California Science Center.

June 2018 News & Notes


Discover Los Angeles

As awarded by FIFA last week, the United Bid of Canada, Mexico and the United States will host the 2026 FIFA World Cup.™ This marks the first time three nations have been selected to co-host a FIFA World Cup™ and the first time the FIFA World Cup™ will be played in North America in 32 years. Los Angeles now moves a step closer to being selected as an official Host City for the largest FIFA World Cup™ in history, which will be expanded to a 48-team format.

A collaborative effort, the Los Angeles bid to become a Host City was submitted by the Los Angeles Sports & Entertainment Commission in partnership with AEG and LA Galaxy, Los Angeles Stadium and Entertainment District at Hollywood Park, Rose Bowl Legacy Foundation, Banc of California Stadium and Los Angeles Football Club, and Alan Rothenberg, with support from the City of Los Angeles, City of Inglewood and the City of Pasadena. FIFA will finalize its selection of official Host Cities in 2020 or 2021.