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July 2018 News & Notes

07/19/2018

Discover Los Angeles


Register now for the Los Angeles Tourism & Convention Board’s 6th annual Market Outlook Forum on Wednesday, August 29, an exclusive members-only event. 
  • Learn about the latest travel and tourism trends from industry experts
  • Get the latest L.A. visitation forecasts and industry perspectives
  • Take a first look at L.A. Tourism's global sales and marketing plans for the year ahead
  • Network with key L.A. Tourism departments and learn how to participate in Discover L.A. programs and events
  • Walk away with a digital version of L.A. Tourism's Marketing and Planning Resource Guide, L.A.’s definitive tourism data resource, providing the most up-to-date and reliable industry information; a must-have in order to effectively compete and succeed in today’s marketplace. The guide is filled with L.A. market analysis, visitor profiles, spending habits and travel activity preferences by international markets

The complimentary event will take place at the Westin Bonaventure Hotel in Downtown Los Angeles. After the program, stay and network with the L.A. Tourism team and industry colleagues during the Member Mixer. Check your inbox for RSVP information.

L.A. Tourism at Work - July 2018

07/19/2018

Discover Los Angeles

L.A. Tourism in Australia & New Zealand


Visit USA’s Queensland Expos
L.A. Tourism’s Australia office participated in the annual Visit USA Australia Regional Travel Trade Expos in Queensland on June 12 & 13, 2018. The destination training seminars attracted more than 150 travel agents from leading travel agency brands. Staff provided the latest destination updates highlighting LAX Airport’s modernization, L.A.’s newest hotels and attractions. The new L.A. Insider online training module was promoted with an incentive prize for agents.

The Lost World: Jurassic Park VIP Screenings


In partnership with Universal Studios Hollywood, L.A. Tourism hosted two pre-release screenings of The Lost World: Jurassic Park for trade partners in Sydney, Australia on June 20 & 21, 2018. Guests from Flight Centre and Qantas Holidays/Helloworld enjoyed a private viewing of the film at Universal Pictures’ private screening room. L.A. Tourism staff shared the latest destination updates with the trade partners, highlighting LAX Airport’s modernization and L.A.’s newest hotels and attractions. The new L.A. Insider online training module was promoted with an incentive prize for agents.

L.A. Tourism in Europe & Middle East


“Mastermind Quiz” with Air New Zealand
In partnership with Air New Zealand, L.A. Tourism’s U.K. office toured the region in a bid to find travel agents with the most L.A. knowledge through a ‘Mastermind’-style quiz. Agents were encouraged to sign up for the new L.A. Insider online training program in advance to learn about the destination and its offerings. In a three-day period, staff met with 1,400 agents to promote L.A. and the daily nonstop service offered by Air New Zealand.

The Heart of Hollywood Tour


L.A. Tourism is an official partner sponsor of The Heart of Hollywood Tour, which premiered at The O2 in London on June 21, 2018.  Running through July 17, the exhibit features the 45-ft. ‘H’ from the original 1923 Hollywood sign and Hollywood memorabilia from the show’s creator, artist Bill Mack. L.A. Tourism’s U.K. office partnered with Air New Zealand who provided attending consumers with a booking discount for flights to L.A.  Key U.K. trade partners were invited to attend the opening launch event of the show with staff.

British Airways Holidays - USA Travel Market


L.A. Tourism’s U.K. office attended the annual British Airways Holidays - USA Travel Market held at the airline’s call center in Newcastle. Staff conducted destination trainings for attending sales agents, highlighting the latest L.A. updates, new openings and developments. The new L.A. Insider online training module was also introduced.

American Sky Training
L.A. Tourism’s U.K. office held a destination training for 12 agents at American Sky, a tour operator in the U.K. Staff shared the latest destination updates including the newest hotels and attractions while introducing the new L.A. Insider online training module.

Hana Tour Travel Show – South Korea


L.A. Tourism’s South Korea representative Yae Hwon Kim participated in Hana Tour Travel Show from June 7-10, 2018. Yae Hwon distributed Los Angeles collateral to visitors and ran a contest on Facebook with L.A. prizes. The market’s largest travel industry convention, HITS welcomed 80,000 visitors with booths from 600 travel organizations.

Visit USA & BrandUSA America Seminar 2018


As organized by Visit USA Committee Japan and co-sponsored by BrandUSA Japan, L.A. Tourism participated in the 2018 America Seminar in Fukuoka and Sapporo on June 19 and 20, respectively. Japan representative Emiko Morimoto showcased the destination to 66 total travel agents and tour operators from Japan through 10-minute presentations with networking sessions following each seminar. She shared the latest destination updates highlighting LAX’s modernization, Private Suite as well as L.A.’s newest attractions, hotels and restaurants throughout the seminar.

Los Angeles Dodgers Event


L.A. Tourism hosted a group of local receptive tour operators for lunch and a Dodgers game at Dodger Stadium on June 28, 2018. A total 42 receptive tour operators attended the networking event, where staff shared the latest destination updates highlighting LAX Airport as well as the newest L.A. attractions and hotels.

Seminar at United Airlines Japan


L.A. Tourism’s Japan representative Emiko Morimoto conducted a destination training seminar at United Airlines office in Tokyo on June 29, 2018. She shared the latest destination updates highlighting LAX’s modernization, L.A.’s unique regions, the newest L.A. hotels and attractions and more. 14 staff from offices in Tokyo, Nagoya and Osaka participated in the seminar.

L.A. Tourism in Germany


In partnership with Lufthansa Airlines, L.A. Tourism’s Germany rep Ines Niehues conducted a destination training for 16 key travel trade professionals including deluxe travel agents, product managers, leisure/group tour operators, sales agents, and U.S. tour operators in Frankfurt on June 20, 2018. Ines sharing the latest L.A. products and introduced the L.A. Insider online training module.  
Ines also conducted a destination training with 31 sales agents in Hamburg on June 26 & 27, 2018, sharing the latest L.A. updates and products while introducing the L.A. Insider online training module.

L.A. Tourism in China

L.A. Tourism in China


BrandUSA In-house Trainings
As organized BrandUSA, L.A. Tourism’s Chengdu office joined six total in-house trainings in Chengdu and Chongqing from June 4-8, 2018. A total 200 trade representatives from six key local agencies received the latest destination updates from staff, highlighting direct air service from LAX, LAX’s modernization including the Private Suite, and newest L.A. products. The latest mobile training tools and L.A. Mini Products/Packages were also promoted to provide more in-depth destination training and itineraries.

DISTA Group Training


L.A. Tourism’s Guangzhou office partnered with DISTA Group, one of the largest wholesalers in Southern China, to conduct a series of in-house trainings and promotional events with DISTA's travel agents across Pearl River Delta Region on June 6, 2018. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping options including Westfield Century City.

CBS China Training


L.A. Tourism’s Beijing office partnered with Delta Air Lines to conduct an in-house training for 80 travel representatives at CBS China on June 8, 2018. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping options. The L.A. Mini Products/Packages were also promoted to provide more in-depth destination itineraries. Delta Air Lines introduced their Trans China program, in cooperation with China Eastern, to facilitate all Chinese guests who fly directly to LAX via Delta.

In-house Trainings in Shanghai


L.A. Tourism’s Shanghai office conducted two in-house trainings at Shanghai Wan Guo International Travel Service Co., Ltd. and Shanghai Jetour Int'l Travel Co on June 8 & 20, 2018. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping options. The L.A. Mini Products/Packages were also promoted to provide more in-depth destination training and itineraries while our social media channels including WeChat and L.A. Angeles Academy were also introduced.  

In-house Trainings in Jiangsu


L.A. Tourism’s Shanghai office conducted in-house trainings for 45 travel reps at Wuxi Comfort Travel Service Co., Ltd. and Suzhou Youth Travel Service Co., Ltd. on June 11 & 12, 2018. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping options. The L.A. Mini Products/Packages were also promoted to provide more in-depth destination training and itineraries while our social media channels including WeChat and L.A. Angeles Academy were also introduced.  

Welcome Luncheon in Hong Kong


In an effort to strengthen relationships with key accounts in Hong Kong, L.A. Tourism’s Guangzhou office hosted a trade networking luncheon for 12 leading agents, BrandUSA Hong Kong and U.S. Consulate General during ITE Hong Kong on June 15, 2018. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping options including the newly renovated Westfield Century City.

China Smart Travel Group In-house Training


L.A. Tourism’s Beijing office conducted an in-house training for 10 sales agents and operators at China Smart Travel Group on June 20, 2018. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping options. The L.A. Mini Products/Packages were also promoted to provide more in-depth destination training and itineraries while our social media channels including WeChat and L.A. Angeles Academy were also introduced.  

Club California Event in Beijing 


Organized by Visit California, L.A. Tourism’s Beijing office joined the Club California event with 10 top agents from June 24-25, 2018. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping options. The L.A. Mini Products/Packages were also promoted to provide more in-depth destination training and itineraries while our social media channels including WeChat and L.A. Angeles Academy were also introduced. The Club California program is a series of training events in China. The program includes networking / product updates with product managers from key tour operators across the nation.

L.A. Angels Salon with Citadel Outlets Los Angeles 


In partnership with Citadel Outlets Los Angeles, L.A. Tourism’s Chengdu and Shanghai offices organized L.A. Angels Salon activities in-market on June 25 & 28, 2018. A total 35 attendees including MICE planners, high-end and tailor-made travel designers, wholesalers and travel agencies in the markets of Chengdu and Shanghai participated in the salon events. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping options. The L.A. Mini Products/Packages were also promoted to provide more in-depth destination training and itineraries while our social media channels including WeChat and L.A. Angeles Academy were also introduced.

 

 

July 2018 New Members Spotlight

07/17/2018


Convene at 777 South Figueroa Street includes over 12,000 square feet of event space that is great for smaller boardroom meetings, larger conference with breakouts, and a variety of common areas for hosting receptions.  This comfortable and refined location is purpose-built to offer local businesses a productive place to collaborate and connect. There are a total of six different meeting spaces at this location: the largest has a theater-style capacity of 142, and space can accommodate receptions of up to 350.

For more information, please visit: https://convene.com/location/777-south-figueroa-street/

Secret Headquarters in Silver Lake

Things to Do in Los Angeles During Comic-Con

07/12/2018

Discover Los Angeles

What better way to celebrate the child within all of us than at the extraordinary The Jim Henson Exhibition: Imagination Unlimited, on view until September 2 at the Skirball Cultural Center in Brentwood. The exhibition features “more than 100 objects and twenty-five historic puppets—including Kermit the Frog, Rowlf, Ernie and Bert, Grover, and other popular favorites” celebrating the peerless Jim Henson and his world-class team of creators with whom he “created an unparalleled body of work that continues to delight and inspire people of all ages to create a kinder and gentler world.” The traveling exhibition was made possible by the George Lucas Family Foundation and Cheryl Henson. For the Star Wars obsessive, think of it as witnessing the birth of Yoda (we kid—any would be Comic-Conventioneer knows how important Henson and his generation-spanning creations are).

2018 Discover Los Angeles Market Outlook Forum Guest Speakers

06/29/2018

Discover Los Angeles

The Discover Los Angeles Market Outlook Forum is the strategic forecasting conference for any business interested in capitalizing on L.A.’s record tourism growth. In 2017 Los Angeles achieved a record high with 48.5 million overnight and day visitors and forecasts call for continued growth with 50 million visitors by 2020. This valuable event will help you prepare to welcome them and benefit from the tremendous anticipated growth in visitation.

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