Member Updates and News You Can Use

Member News & Updates: October 2025

As summer winds down, LA Tourism is ramping up for a high-impact Fall season filled with can’t-miss events, activations, and strategic opportunities to elevate your business. From powerful moments at the upcoming 2025 Market Outlook Forum to new ways to spotlight diverse-owned businesses through EmpowerLA, this month’s updates are packed with valuable tools, calls to action, and ways to engage.

Whether you're looking to expand your reach, stay current on industry trends, or connect directly with peers and the Los Angeles Tourism Team, we’ve got our Members covered.

Thank You for Attending the 2025 Market Outlook Forum

This year, we had the pleasure of welcoming our Members to Los Angeles Tourism’s 2025 Market Outlook Forum at the Los Angeles Convention Center. Tourism professionals, business leaders, and stakeholders gathered to delve into LA’s tourism landscape. The event featured a Fireside Chat with Fred Dixon of Brand USA and Caroline Beteta of Visit California, offering insights into trends shaping visitation and speakers from organizations like STR, Expedia Group, Allied Global Marketing. Networking moments sparked new ideas, making the day filled with inspiration, collaboration, and forward-looking strategies. A sincere thanks to all who joined us; your engagement and insights continue to drive LA’s tourism community forward.

For a closer look at the event, we invite you to explore the wrap-up video and photos.

Market Resource Planner and Messaging Guide Now Available on Your Member Portal

The 2025 Market Resource Planner and Messaging Guide are now available on the Member Portal. This exclusive resource provides Members with key industry analyses, forecasts, visitor insights, and ready-to-use messaging to help guide business decisions and amplify Los Angeles’ story across global audiences. From tourism data and lodging metrics to proof points and messaging tools, these materials were designed to support your marketing, sales, and client engagement efforts. We encourage you to explore these tools to ensure communications are aligned, impactful, and positioned for success in the year ahead.

MEMBER PORTAL > REPORTS

A Win for Los Angeles: LACC Expansion to Deliver Jobs and Economic Growth

The Los Angeles City Council recently approved the Convention Center Expansion and Modernization Project, a transformational investment that will create more than 15,000 jobs and generate $652 million in new General Fund revenue over the next 30 years. These funds help support essential city services such as public safety, parks, and libraries that benefit all Angelenos. Beyond construction, the expanded Center will attract larger conventions and generate an additional $150 million in visitor spending annually, fueling hotels, restaurants, and local businesses. This project ensures tourism continues to deliver widespread economic and community benefits across Los Angeles.

LEARN MORE

Last Chance to Nominate an EmpowerLA Business!

Do you know a small, diverse-owned business that deserves to be part of LA’s thriving tourism community? We’re calling on our Members to help us grow the EmpowerLA program by recommending standout businesses for the upcoming cohort.

EmpowerLA is an annual program that is designed to educate and connect Member businesses with opportunities in the tourism industry, while amplifying their visibility across our global marketing platforms. By nominating a business, you're helping expand the reach of this impactful initiative and supporting a more inclusive, representative visitor experience in Los Angeles.

Learn more on our new EmpowerLA webpage and submit a nomination by Friday, October 24 to membercommunications@latourism.org.

What’s New in the Member Portal: Key Tools & Save the Dates

One Hub. Every Resource. Your Member Portal.

The Member Portal is the “central hub” of all things to help you maximize your Membership benefits. It contains valuable resources, including:

Exclusive Member Event Announcements
New Destination Insights Reports/Hotel Lodging Reports
2025 Market Resource Planner
Opportunities for upcoming familiarization (FAM) tours
Trade Shows and Sales Missions Participation Calendar
Tool Kits and more!

Click here to view the Member Portal Quick Guide. For questions or access requests, please contact the Membership team at membercommunications@latourism.org.

Visit California’s 2025 Global Program Review is also now available on the Member Portal, providing a comprehensive look at the organization’s major milestones and impact over the past year. This edition underscores Visit California’s commitment to transparency, fiscal responsibility and measurable ROI, with tailored versions for key industry segments. The report serves as a key communication piece leading up to December’s industry referendum.

SAVE THE DATES

Monthly Hotel Standup Webinars (Ongoing) - Members are welcome to join LA Tourism's Monthly Hotel Standup Webinars, designed to keep partners updated on Sales and Marketing efforts in real-time, and allowing the opportunity to ask questions and share feedback on discussion topics.
- Friday, October 17 @ 9 a.m. PT: REGISTER HERE
- Friday, November 21 @ 9 a.m. PT: REGISTER HERE
- Friday, December 19 @ 9 a.m. PT: REGISTER HERE
LA Perks Pass Webinar (October 22) -Learn how to participate with an offer in this digital savings pass for next year and how we will be promoting the pass to visitors during mega events, convention attendees and travel trade. REGISTER HERE.
2025 LA Sports & Entertainment Procurement Summit (October 23) - Mayor Karen Bass invites Angelenos to the 2025 Sports and Entertainment Procurement Summit, a key event connecting local vendors with major stakeholders ahead of the FIFA World Cup, Super Bowl, and Olympic & Paralympic Games. Interested in attending? Fill out ProcureLA’s Intake Form here.
LA Regional Food Bank’s Hospitality Friends Foodbank Event (November 8) -Join us in supporting the Los Angeles Regional Food Bank (1734 E. 41st Street, Los Angeles, CA 90058). Volunteering is a meaningful way to make a difference in our community while connecting with others in the industry. Click HERE to learn more.
Save the Date: LA Tourism Holiday Member Mixer (November 19) - Journey into the heart of a magical holiday tale at Enchant LA, home of the World’s Largest Christmas Light Maze.

Introducing LA Tourism 101: Your Destination Training Resource

The Los Angeles Tourism Sales team has launched LA Tourism 101, a new program designed to help Members sell Los Angeles with confidence by providing key resources, insights, and guidance to stay informed and effectively represent the destination.

LA TOURISM 101

LA Tourism Insights

Monthly Hotel Performance

August 2025 Monthly STR Performance - LA County & Submarket Reports

In August 2025, LA County properties experienced year-over-year (YOY) decreases in overall occupancy rate, room nights, and revenue. Specifically, the occupancy rate was 74.1%, a 3.2% decrease from August 2024. Revenue was down 4.2% from last year to $519.3 million, driven by a 3.5% decrease in room demand (2.6 million) from August 2024. Year-to-date (YTD) hotel performance is relatively flat compared to last year, with a 0.3% increase in room demand (20.2 million) contributing to a 0.7% increase in occupancy (72.7%) and a 0.9% increase in room revenue ($4.0 billion) over the same period in 2024.

MEMBER PORTAL > DESTINATION INSIGHTS REPORTS

Upcoming Opportunities

Plan Ahead with the Partner Co-Op Calendar

Stay ahead of upcoming Sales and Marketing opportunities with Los Angeles Tourism’s Partner Co-Op Calendar, available on the Member Portal. The calendar outlines participation details for key domestic and international trade shows, FAMs, and promotional events through 2025 and into 2026, helping you plan budgets, align strategies, and maximize visibility for your business.

MEMBER PORTAL > PARTNER CO-OP CALENDAR

LA Tourism at Work

From Australia to Asia and across key global markets, our team stayed busy this fall showcasing Los Angeles as a premier destination. Highlights included travel agent trainings from Melbourne to Mexico City, reconnecting with partners in China and India, engaging airlines at Routes World in Hong Kong, elevating our meetings profile at IMEX America, and highlighting luxury offerings at ILTM North America. We also welcomed top media from outlets like Good Housekeeping, TimeOut UK, and Grazia on press trips that generated powerful global coverage.

August, September, and early October 2025 Highlights

Club California Events in Australia (August) - LA Tourism participated in Visit California's travel agent training events in Melbourne, Sydney and Brisbane, reaching more than 250 travel agents across the important Australian market.

LA Tourism Receptive Tour Operators / China Team Reconnect Event (September) - Los Angeles Tourism China Team hosted an RTO reconnect event to engage local Chinese Receptive Tour Operators, support market recovery, and explore opportunities for future collaboration.

Visit California India Mission (September) - Los Angeles Tourism engaged with key travel trade and media partners across multiple cities in India to strengthen relationships, share destination updates, and highlight why Los Angeles remains a must-visit destination for Indian travelers.

Routes World (September) - Los Angeles Tourism and Los Angeles World Airports attended Routes World in Hong Kong to connect with airlines and aviation stakeholders to continue to strengthen relationships, explore new route opportunities, and showcase Los Angeles as a premier global gateway.

IMEX America 2025 (October) - Los Angeles Tourism connected with event planners through a full schedule of appointments and events and hosted a press conference highlighting the Los Angeles Convention Center Expansion and Modernization Project, reinforcing the city’s position as a premier meetings and events destination.

ILTM North America (October) - Los Angeles Tourism participated in ILTM North America to meet with luxury travel advisors and industry partners, highlighting the city’s world-class accommodations, experiences, and attractions.

Travel Agent Trainings: Throughout August, September and early October, Los Angeles Tourism’s Global Tourism Development Team conducted in-market travel agent trainings to further educate the global travel trade on why Los Angeles remains the top choice for their clients. Trainings were conducted in:

Oceania – Delta Airlines QLD & VIC Trade Seminars (September), iTravel Masterclass (September)
Mexico/Latin America – Operadora Sierra Madre Training (August), GTM Operadora Training (August), Aero Vacation Training (September)
UK – American Affair Training (August), Click & Go Training (September)
Germany – TBO Webinar (September)
France – IFTM Top Resa 2025 (September)
India – Discover Destinations Training (August)
China – United Airlines Agency Training (October)

Media Familiarization Trips (Individual & Group) - Throughout August, September, and early October, Los Angeles Tourism’s Global Communications team hosted several group and individual press trips, including:

U.S. - Good Housekeeping, Dezeen, Architectural Digest
UK – Irish Independent, HELLO! Magazine, TimeOut UK, The Independent, Edinburgh Evening News
Australia – Quantas Airlines FAM
France – Mister Travel, Grazia, Le Letit Fute
Germany – 360 NordAmerika
Canada – Range Magazine

Welcome New LA Tourism Members!

New Members

August 2025

Academy of Motion Picture Arts and Sciences/Samuel Goldwyn Theater
Academy of Motion Picture Arts and Sciences - Hollywood
Academy Library
Amtrak Pacific Surfliner
Air China NA
Hey Mister DJ
Melrose Trading Post
Tam O'Shanter

September 2025

Hungry Heart Media Inc. DBA Wondros
JC Promotions, Inc
Los Angeles Ballet
The Huntington

Recent Releases & Press Coverage

We’re pleased to share a combination of recent press releases and news articles secured by LA Tourism’s Global Communications team.

Recent Press Releases