Member Updates and News You Can Use

Member News & Updates: August 2025

As summer winds down, LA Tourism is ramping up for a high-impact Fall season filled with can’t-miss events, activations, and strategic opportunities to elevate your business. From powerful moments at the upcoming 2025 Market Outlook Forum to new ways to spotlight diverse-owned businesses through EmpowerLA, this month’s updates are packed with valuable tools, calls to action, and ways to engage.

Whether you're looking to expand your reach, stay current on industry trends, or connect directly with peers and the Los Angeles Tourism Team, we’ve got our Members covered.

Register Today for the 2025 Market Outlook Forum

Join us for the 2025 Market Outlook Forum on Tuesday, September 9, at the Los Angeles Convention Center.

This year’s theme, Meeting The Moment, explores how LA is tackling current industry challenges and sets the stage for what’s ahead. We’ll share exclusive market intelligence and unveil our forward-looking Sales & Marketing strategies that will drive tourism to Los Angeles in 2025 and beyond.

Register now to secure your spot!

Interested in sponsorship? Contact Nikki Joseph at njoseph@latourism.org to learn more.

EmpowerLA – Call for New Businesses!

Do you know a small or diverse-owned business that deserves to be part of LA’s thriving tourism community? We’re calling on our Members to help us grow the EmpowerLA program by recommending standout businesses for the upcoming cohort.

EmpowerLA is an annual program that is designed to educate and connect member businesses with opportunities in the tourism industry, while amplifying their visibility across our global marketing platforms.

By nominating a business, you're helping expand the reach of this impactful initiative and supporting a more inclusive, representative visitor experience in Los Angeles.

Learn more on our new EmpowerLA webpage and submit a nomination today to membercommunications@latourism.org.

Stay Connected: Key Tools & Save the Dates

Maximize Your Membership: Quick Guide to the Member Portal

The Los Angeles Tourism Member Portal is your go-to hub for keeping your business’s information up to date, managing how your organization appears on DiscoverLosAngeles.com, and ensuring you never miss important updates or event invitations from our LA Tourism Membership team.

To help you stay on top of it all, we’ve created a Quick Guide that walks you through quick actions like updating your company listing and description, adding or removing contacts, managing your amenities and meeting space details and uploading images and logos to appear in the LA Business Spotlight page and Venue Finder on DiscoverLosAngeles.com.

Click here to view the Member Portal Quick Guide. For questions, please contact the Membership team at membercommunications@latourism.org.

SAVE THE DATES

New & Current Member Orientation (August 20): Kickstart your Membership or take it to the next level! Join us for a morning of networking over breakfast, connect with LA Tourism staff, and learn how to maximize your benefits. We'll walk you through everything from partnership opportunities to our Member Portal tools—so you leave with actionable insights and stronger connections. Don’t miss it!
2025 LA Sports & Entertainment Procurement Summit (October 23): Mayor Karen Bass invites Angelenos to the 2025 Sports and Entertainment Procurement Summit, a key event connecting local vendors with major stakeholders ahead of the FIFA World Cup, Super Bowl, and Olympic & Paralympic Games. Interested in attending? Fill out ProcureLA’s Intake Form here.

LA Tourism Insights

Monthly Hotel Performance

June 2025 Monthly STR Performance - LA County & Submarket Reports

In June 2025, LA County properties experienced year-over-year (YOY) decreases in overall occupancy rate, room nights, and revenue. Specifically, the occupancy rate was 73.2%, a 2.4% decrease from June 2024. Revenue was down 1.0% from last year to $500.6 million, driven by a 2.7% decrease in room demand (2.5 million) from June 2024. However, year-to-date (YTD) hotel performance is up compared to last year, with a 2.3% increase in room demand (15.0 million) contributing to a 2.7% increase in occupancy (72.3%) and a 3.9% increase in room revenue ($3.0 billion) over the same period in 2024.

Upcoming Opportunities

Submit Your Updates for Our Fall 2025 What’s New Press Release

Have exciting news to share this Fall? We’re gathering Member updates for Los Angeles Tourism’s upcoming Fall 2025 What’s New press release, which will be distributed to media and industry partners worldwide. This is a great opportunity to showcase your latest openings, renovations, programming, events, milestones, or other notable news to a global audience.

Submit your information to press@latourism.org by Friday, August 29, to be considered for inclusion.

Join LA Tourism for an Exclusive Opportunity in the DC Area!

We're hitting the road December 1-3, 2025, to connect with top-tier meeting and event planners in the Washington, DC region — and we’re doing it in true LA style. Together, we’ll host unforgettable, one-of-a-kind experiences that will captivate and inspire our clients, all while showcasing the best of what Los Angeles has to offer for meetings and events.

We’re inviting up to five select partners to join us for high-impact sales calls, dynamic presentations, and elevated client events in key target markets. Don’t miss this chance to make powerful connections and bring a taste of LA to the East Coast!

For more information, reach out to events@latourism.org.

Upcoming Familiarization (FAM) Tours

We’re seeking uniquely LA experiences and standout accommodation partners to help us showcase the very best of Los Angeles to top travel trade clients. This is your opportunity to shine and put your brand in front of key industry decision-makers.

Helloworld & United Airlines FAM (Australia) – Oct 2–5
Helloworld Cruise Stars + Fiji Airways FAM – Oct 24–25
Volaris QRO–LAX New Route FAM (Mexico) – Oct 30–Nov 2

Want to participate? Contact Tim Derodeff at tderodeff@latourism.org.

Interested in Hosting a Future Member Mixer?

We’re looking for Member venues to host upcoming Member Mixers, and we’d love to spotlight your space!

Hosting a Member Mixer is a great way to showcase your venue to fellow Members, industry partners, and Los Angeles Tourism staff. You’ll have the chance to demonstrate your hospitality, create new connections, and be part of strengthening LA’s tourism community.

If you’re interested in volunteering as a host for a future mixer, please reach out to Rowena Adalid at radalid@latourism.org.

Explore Procurement Opportunities for the 2026 FIFA World Cup

The Los Angeles Sports & Entertainment Commission (LASEC) has launched a new landing page for vendors interested in procurement opportunities related to the FIFA World Cup 2026™. If your business is looking to get involved, this is a key resource to explore upcoming opportunities and stay informed.

LEARN MORE

LA Tourism at Work

From Guangzhou to Downtown LA, our team remained active across June and July, deepening global relationships and showcasing the best of Los Angeles to key markets. Highlights included luxury outreach at ILTM Asia Pacific, industry engagement at the Flight Centre Global Gathering, and educational presentations to Japanese travel professionals. We also proudly welcomed more than 5,000 attendees to the ASAE Annual Meeting & Exposition in Downtown Los Angeles.

June and July 2025 Highlights

HIS All-Stars FAM Follow-up Webinar (June) - Hosted webinar conducted by the HIS All-Stars FAM participants to share key insights and outcomes from the FAM.
Club California Online Event (June) - LA Tourism participated in Visit California's online event, offering the opportunity to deliver an educational presentation to Japanese travel trade professionals.
U.S. Independence Day Celebration Event in Guangzhou (June) - Attended the Independence Day Celebration hosted by the U.S. Consulate General in Guangzhou.
John Williams Concert Event (June) - Hosted event for trade and media for networking and relationship building.
ILTM Asia Pacific (July) - Attended luxury travel trade show highlighting LA's luxury attractions to key travel advisors and select media.
Flight Centre Global Gathering 2025 (July) – Hosted a series of events and networking opportunities around Los Angeles for Flight Centre members and key partners.
ASAE’s Annual Meeting & Exposition (August 9-12) - Los Angeles Tourism welcomed more than 5,000 association professionals to Downtown Los Angeles for ASAE’s Annual Meeting & Exposition.

Welcome New LA Tourism Members!

Recent Releases & Press Coverage

We’re pleased to share a combination of recent press releases and news articles secured by LA Tourism’s Global Communications team.

Recent Press Releases