Member Updates and News You Can Use

Member News & Updates: June 2025

Summer is here, and there’s no shortage of exciting ways for our Members to engage, celebrate, and shine across Los Angeles. From our unforgettable showing at LA Pride and the return of Dine LA Restaurant Week to new partnership opportunities, tools, and industry insights, this month’s newsletter is packed with valuable updates and ways to stay connected.

Thanks for Joining Us at LA PRIDE!

Los Angeles is proud to be home to one of the most vibrant and inclusive LGBTQ+ communities in the world. From iconic parades to art shows, drag brunches, and rooftop celebrations across the city, Pride Month in LA is truly unforgettable, and we’re so grateful our Members joined us in the celebration.

This year, we were honored to march in the LA Pride Parade with more than 30 LA Tourism staff, Member businesses, and community partners, standing together in visibility and love.

We’re proud to stand with you — this month and always.

Weren’t able to join us this time? We’d love to see you at future events. Watch for emails from LA Tourism with opportunities to engage and celebrate with our community.

Calling All Restaurants: Be a Part of Summer Dine LA

Dine LA Restaurant Week returns July 25 through August 8, and we’d love to have you join us for one of the city’s most anticipated culinary celebrations.

Whether you’ve been part of the program for years or are considering participating for the first time, Dine LA offers an incredible platform to connect with enthusiastic diners, showcase your menu, and elevate your brand alongside LA’s vibrant culinary community.

Ready to sign up? Register your restaurant here.

LA Tourism to Showcase EmpowerLA Members at the Beverly Center’s Cool Down Series

On July 12, LA Tourism will partner with the Beverly Center to kick off the third annual Cool Down Series, a summer celebration of community, culture, and creativity. Held on Level 6 of Beverly Center, the Y2K-themed event will feature live music, retro games, and bites from beloved local, minority-owned businesses like Bludso’s BBQ, Pip’s on La Brea, and 1010 Wines. Through its EmpowerLA Membership program, LA Tourism helps elevate small and diverse-owned brands, connecting locals and visitors alike around a shared love for Los Angeles.

MORE INFORMATION

Stay Connected: Key Tools & Save the Dates

ACTION NEEDED: New Venue Finder Tool!

We’re excited to launch our new and improved Venue Finder tool on our website! To make sure your venue is accurately represented, please update your “Amenities” in the Member Portal. This ensures your capacities and company profile are current and searchable by planners and visitors..

If you have any questions, feel free to contact us at membercommunications@latourism.org.

Shape the Future of the Tourism Master Plan

The Los Angeles City Tourism Department is updating the city's Tourism Master Plan, and your insights are essential to this effort. Share your perspective by completing a short survey (about 15 minutes) by July 18, 2025. Your input will help ensure the plan reflects the needs of our diverse tourism community. Access the survey here.

SAVE THE DATES

Cool Down @ BEV (July 12): Beat the heat with nostalgic Y2K vibes, live music, retro games, photo ops, and delicious sips and bites from LA favorites—all set at the Beverly Center’s vibrant Grand Court. Click here for more information.
LA Tourism’s Annual Market Outlook Forum (September 9): Save the date for our annual Members-only event at the LA Convention Center, featuring insights from industry experts and the latest on LA’s tourism landscape — invitations coming in July. Sponsorships for LA Tourism’s 2025 Market Outlook Forum are still available! Contact Nikki Joseph at njoseph@latourism.org for details.
2025 LA Sports & Entertainment Procurement Summit (October 23): Mayor Karen Bass invites Angelenos to the 2025 Sports and Entertainment Procurement Summit, a key event connecting local vendors with major stakeholders ahead of the FIFA World Cup, Super Bowl, and Olympic & Paralympic Games. Interested in attending? Fill out ProcureLA’s Intake Form here.

LA Tourism Insights

Get Ready for ASAE 2025 – Volunteer Call Coming Soon!

ASAE 2025 is heading to Los Angeles this August, and we want YOU to be part of the experience!

In just a few weeks, we’ll be opening our Call for Volunteers. This is your chance to get involved, build meaningful connections, and help shape an unforgettable event for all who attend.

Stay tuned — exciting opportunities are right around the corner.

Express Your Interest in FIFA World Cup 26

From region-wide welcome branding and public art installations to viewing parties, fan celebrations, soccer clinics, and regional beautification efforts — there are countless ways to get involved and ensure Los Angeles shines on the global stage for FIFA World Cup 26™. Submitting an Expression of Interest form to the Los Angeles World Cup Host Committee is the first step toward producing an event or activation. Once your form is received, the Los Angeles Sports & Entertainment Commission team will follow up to ensure you have the guidance and resources needed to bring your activation to life.

Upcoming Opportunities

Get Get Ready for ASAE 2025 – Volunteer Call Coming Soon!

ASAE 2025 is heading to Los Angeles this August, and we want YOU to be part of the experience!

In just a few weeks, we’ll be opening our Call for Volunteers. This is your chance to get involved, build meaningful connections, and help shape an unforgettable event for all who attend.

Stay tuned — exciting opportunities are right around the corner.

Express Your Interest in FIFA World Cup 26

From region-wide welcome branding and public art installations to viewing parties, fan celebrations, soccer clinics, and regional beautification efforts — there are countless ways to get involved and ensure Los Angeles shines on the global stage for FIFA World Cup 26™. Submitting an Expression of Interest form to the Los Angeles World Cup Host Committee is the first step toward producing an event or activation. Once your form is received, the Los Angeles Sports & Entertainment Commission team will follow up to ensure you have the guidance and resources needed to bring your activation to life.

LA Tourism at Work

LA Tourism continues to champion our city on the global stage. From leading international sales missions to hosting media and trade partners at high-profile industry events, our team is working around the clock to showcase what makes Los Angeles a world-class destination for both leisure and business travel.

With recent activity spanning markets like Mexico, Japan, and beyond (and more to come at IPW Chicago), we remain focused on driving visitation, attracting marquee events, and unlocking new opportunities that benefit our Members and the broader community.

May and June 2025 Highlights

New York Sales & Media Mission (May 6-8) - Los Angeles Tourism recently concluded a successful Sales Mission in New York City, connecting with over 125 clients across five events alongside 10 incredible hotel partners to showcase LA as a premier destination for meetings and events.
Mexico City Media Event (May 7) - Global Communications team hosted 20 top-tier trade and consumer media in Mexico City to discuss the latest news and media opportunities out of Los Angeles.
Visit USA Roadshow Japan (May 13-15) - Conducted Sales Mission with Visit USA in Nagoya, Osaka and Fukuoka.
TAP Air Portugal FAM (May 16-20) – TAP Air recently launched new air service from Lisbon, LIS-LAX. In celebration of the launch, LA Tourism hosted a FAM with top tier media.
IMEX Frankfurt (May 20-22) – The Los Angeles Sales team had a fantastic showing at IMEX Frankfurt 2025, joining global MICE leaders and hotel partners to connect with top buyers, share insights, and showcase LA as a premier destination for meetings and events.
Club California Live Event – Tokyo (May 23) - In collaboration with Visit California, Los Angeles Tourism delivered presentation at their California Education Seminar and networking event.
IPW Chicago 2025 (May 17-21) - Los Angeles Tourism teams to attend IPW, which showcases the U.S. and attracts international and domestic travel buyers and journalists representing more than 70 countries.
HIS All-Stars FAM Follow up Webinar (June) - Hosted webinar conducted by the HIS All-Stars FAM participants to share key insights and outcomes from the FAM.
Club California Online Event (June) - LA Tourism participating in Visit California's online event offering the opportunity to deliver an educational presentation to Japanese travel trade professionals.

Some Good News: A Portrait of Resilliance

Last month, LA Tourism was honored to support a deeply moving and meaningful community event hosted by LA Tourism Member, The Vanity Portrait Studio. Over the course of a day and a half, 85 families impacted by recent wildfires, along with first responders, were professionally photographed and gifted custom portraits as a small gesture of appreciation and healing.

In total, 1,450 printed portraits were created and distributed, offering families a tangible moment of beauty, dignity, and remembrance during an incredibly challenging time.

Key supporters from across LA's hospitality community included: Los Angeles Tourism, the Los Angeles City Tourism Department, the Los Angeles Convention Center, the Moxy Downtown LA, the Department of Angels and Bright Rentals.

WATCH THE RECAP REEL