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A Note from Adam | LA Tourism at Work | Featured & New Members | Featured Press Coverage

A Note from Adam

Dear Valued Tourism Partners,

In a vital step forward for our local economy, the Los Angeles City Council voted to proceed with AEG and Plenary Americas on the modernization and expansion of the Los Angeles Convention Center. While there is still significant work ahead, this moves us one step closer to giving our community the Center it deserves, with positive long-term impacts for every LA region, neighborhood, and household!

Mayor Karen Bass issued the following statement reiterating the project's importance in reinvigorating our local economy: “We are continuing to move Los Angeles forward. I want to commend the City Council for taking this important step toward modernizing and expanding the Los Angeles Convention Center as we invest to revitalize Downtown. This is more than just one building – we are laying the groundwork to attract tourists and business travelers; fill our restaurants, our arenas and to support jobs in Downtown and beyond.”

Over the next six months, the City Administrative Officer and Chief Legislative Analyst will be working closely with AEG and Plenary to confirm that the project can be completed by early 2028 as our City of Angels prepares to host the 2028 Olympic & Paralympic Games. While there's still work to do, the City Council’s decision is a testament to the fact that – when our community comes together around a common goal – we can achieve incredible things.

We know from consumer research that a destination’s culinary offerings significantly influence the travel purchase decision and, fortunately, LA boasts one of the world’s most vibrant, innovative, and diverse food scenes. With over 200 MICHELIN-recognized restaurants and the best street food on the planet, this is a key demand driver for visitation.

A favorite of both visitors and locals alike, we’re excited to celebrate the “Sweet Sixteen” of Dine LA, our signature culinary program, this month now through July 26. This year, the program returns to a Summer/Winter rotation and features more than 425 of your favorite local eateries!

Recognizing how important restaurants are to our community and local economy, we were grateful to be invited by Los Angeles City Council President Paul Krekorian to present Dine LA at a recent meeting of the full City Council, including this video that beautifully captures the essence of the program.

This month, we will continue our event-based marketing strategy, which has been effective in our local and drive markets. The $1 million campaign encourages visitors to come for an event and stay for one or more nights. It will include special hotel offers from today to September 30 from properties across Los Angeles County, including free breakfast, free parking, and/or a third night free. Learn more below.

Finally, please mark your calendars to save the date for this year’s LA Tourism Market Outlook Forum. Showcasing one of the region’s newest, state-of-the-art event venues, this year’s Forum will take place at Cosm Los Angeles on Wednesday, September 18th from noon to 5:30 p.m.

As always, we’re developing this year’s program based on your previous feedback, with a focus on the most important data and trends impacting our industry and the LA market, as well as an overview of our 2025 sales and marketing plans. You’ll be receiving more details and complete registration information later this month.

Thank you for your continued partnership and support, and for giving visitors from around the globe a red-carpet welcome!

All my best,

June Member Mixer at Sony Pictures Studios: A Night of Cuisine, Cocktails, and Celebrity-style Portraits

Thank you to our Members who attended our June Member Mixer! On June 12, LA Tourism, along with Sony Pictures Studios and Wolfgang Puck Catering, hosted a Member mixer in Sony Pictures Studios’ brand-new Scenic Arts event space. Members enjoyed light bites and a signature cocktail courtesy of Wolfgang Puck Catering. New Member The Vanity Portrait Studio was a highlight of the night, providing a professional magazine-style photoshoot experience to all attendees.

CLICK HERE for photos from the event.

NOW PLAYING: COME FOR AN EVENT, STAY FOR THE NIGHT (OR MORE)

This month, LA Tourism continues its event-based marketing strategy with a $1 million campaign, encouraging visitors to come for an event and stay for one or more nights. This summer, LA will host hundreds of events across LA County, and LA Tourism has worked with hotel partners to provide special offers, including free breakfast, free parking, and/or a third night free.

CLICK HERE to view hotel offers.

DINE LA: ON NOW THROUGH JULY 26

Dine LA Restaurant Week is upon us, showcasing the best of LA's culinary scene from now through July 26. From dining on a budget to Michelin-starred experiences, you can book your reservations on Dine LA's website.

What is Dine LA, and why is it important? Learn more about it in our recently produced video HERE.

Dine LA x Smorgasburg
Following a highly successful activation last Fall, Dine LA again activated at Smorgasburg LA on June 23, where vendors provided exclusive Dine LA menus and the team offered free ice cream coupons. The event was a huge success with media in attendance, including Forbes, LAist, The Hollywood Reporter, Food & Wine, Thrillist LA, and influencer @foodmento.

Los Angeles City Council Celebrates Dine LA’s ‘Sweet 16’
LA Tourism was honored to present LA Tourism’s signature culinary program, Dine LA, before Los Angeles City Council, emphasizing the restaurant industry's vital role in shaping communities and driving LA’s economy. Standing with Homegirl Café General Manager Pam Herrera, LA Tourism President & CEO Adam Burke and Dine LA Executive Director Stacey Sun presented Dine LA’s community benefits and highlighted LA as a dynamic culinary destination. This season, Dine LA features more than 400 restaurants across 77 neighborhoods of Los Angeles.

LA Tourism at Work

PROUD to Be: LA Tourism

PROUD Experiences
Los Angeles Tourism, in partnership with West Hollywood Travel and Visit California, attended and co-sponsored the closing event for PROUD Experiences, a luxury travel trade event spotlighting the LGBTQ+ market at Fairmont Century Plaza. The three-day event included 32 one-on-one prescheduled trade appointments, media roundtables, panel discussions, and networking opportunities. During the trade and media appointments, the team shared new product information and an overview of the LAX modernization program. The global communications team hosted four of the attending media for a PRIDE-themed media FAM the weekend after. PROUD Experiences will be returning to LA in June 2-4, 2025, for a third year.

LA Pride & Block Party
LA Tourism proudly participated in the 2024 LA Pride Parade & Festival on Sunday, June 9. LA Tourism employees, joined by a group of Members, marched down Hollywood Blvd. At the end of the Parade, LA Tourism's Brand & Digital team activated with a booth at the Block party.

Sales Team Heats Up Engagement with Major Events
LA Tourism's Sales team has had an active June with major event engagement, including Customer appointments, education and tradeshow activation at Cvent CONNECT in San Antonio, TX, June 10 – 13, interacting with over 500 meeting planners at the LA Tourism booth in a single day; sales Customer Advisory Board meeting at the JW Marriott Los Angeles L.A. LIVE June 16 – 18 with an interactive drone experience at the Los Angeles Convention Center; international exhibition presence at The Meetings Show UK June 19 - 20; and hosted meeting & event planner education sessions at PCMA EduCon in Detroit, MI, June 23 – 26.

Global Tourism Updates

LA Tourism Execs Visit China and Advocate for Air Service Expansion
In late May, LA Tourism President & CEO Adam Burke visited China, attending the Xi'an Tourism Leadership Summit, meeting with airline partners in Chengdu, and participating in ITB China in Shanghai. Adam advocated for expanding US-China direct air service at the summit, highlighting its economic benefits and strategic importance. Along with senior executives, the team held meetings with strategic airline partners and explored collaborative opportunities. In addition, the team engaged with global stakeholders and showcasing LA’s latest developments at ITB China.

LA Tourism Engages Travel Agents at Berlin's Spring Day Event
Los Angeles Tourism Germany participated in Explorer Travel Group’s annual Spring Day Event in Berlin on June 8, featuring a pop-up barista station. Explorer Travel Group, a German tour operator with 23 offices nationwide, hosted 300 travel agents who enjoyed coffee while learning about LA. Los Angeles Tourism provided collateral and gave a presentation to showcase all that LA has to offer their clients.

LA Tourism Highlights Latest Updates to European Media
In June, LA Tourism engaged with media outlets in both Germany and the UK. During the Lieb Roadshow in Hamburg, known as Germany’s print media capital, LA Tourism connected with lifestyle and travel journalists. In the UK, our Europe team participated in the Visit USA Media Marketplace & Awards, where the LA table attracted significant interest throughout the evening. These events provided the media with updates on the latest developments in LA, inspiring future stories about the City of Angels..

Business Spotlight

Featured Member

Tres LA Group

For over 20 years, Très LA has been recognized as one of LA’s top caterers and the Très LA Group as a pioneering force in the hospitality industry. Founded by hospitality veteran Alan Dunn, Très LA has curated a team of industry all-stars comprised of some of the country's most seasoned, recognizable event professionals. We bring culinary mastery, unparalleled service, precision planning, and visual appeal together under one roof. Our culinary team comprises some of the city's most creative and decorated chefs. Très LA Catering has been awarded CWD's “Best Caterer of Los Angeles” for the past five years. The Très LA Group also owns and operates the stunning event venues, Carondelet House adjacent to DTLA and The Ebell in Long Beach.

New Members

Best Western Plus South Bay Hotel

COSM

Manhattan Village

The Vanity Portrait Studio

Virgin Experience Gifts