Member Updates and News You Can Use

LA Skyline at Griffith Park
LA Skyline at Griffith Park

Member News & Updates

This month we’re debuting a new look and feel for our Member newsletter, which you’ll now receive every other month. The new and improved newsletter was designed based on Member feedback and now includes a video update from LA Tourism in each edition. 

Here’s what you need to know this month:

JUST LAUNCHED

  • ProcureLA: Connecting Small Businesses with L.A.'s Big Opportunities. Are you a small business interested in learning more about contracting opportunities? The City of Los Angeles just launched a new website, https://www.procurela.com/ to help connect businesses to major events on the horizon. 

REGISTER NOW

  • PERKS PASS WEBINAR. Interested in learning more about LA's Perks Pass? Join our upcoming webinar next Tuesday, October 15 to learn more about the program's refresh as we look forward to welcoming nearly 300,000 attendees across over 120 meetings and citywide conventions in 2025. Register here.

SAVE THE DATE

  • LA Tourism's Fall Member Mixer. Our Fall Member Mixer will take place on Tuesday, November 12. Invitations will be sent soon, so please don't forget to register!
  • Member Webinar with TravelAbility. LA Tourism will be hosting an upcoming Member webinar on Tuesday, December 3 (International Day of Persons with Disabilities) featuring Jake Steinman, Founder and CEO, TravelAbility. The webinar will give you tangible, actionable and low-cost ways our Members can serve one of the largest and underserved group of travelers ahead of major sporting events. 

ICYMI: 2024 Market Outlook Forum Recap Video

In case you missed it, check out our 2024 Market Outlook Forum Recap video on our recent LinkedIn post. 

LA Tourism Insights

In each edition of our Member newsletter, we’ll now be sharing important tourism information and insights from LA Tourism and beyond.

Air Service Update

September 2024: LAX Air Service Frequency and Seat Capacity

In September 2024, LAX saw an average of 4,907 domestic direct weekly flights, reflecting a slight decline from the previous year and remaining significantly lower than 2019 levels. However, total domestic seat capacity increased by 0.5%. While markets like Phoenix and Portland experienced notable growth, others like Chicago struggled. Combined, LAX and BUR averaged 5,583 domestic flights, still under pre-pandemic numbers, though Denver and Houston showed strong recovery. Internationally, LAX recorded 1,098 weekly flights, up 0.3% from 2023 but down 8.2% from 2019, with notable increases from China and Canada, indicating uneven recovery trends. Overall, air service is gradually improving, though many markets continue to lag behind pre-pandemic levels.

Monthly Hotel Performance

August 2024 Monthly STR Performance - LA County & Submarket Reports

In August 2024, LA County's hotel occupancy remained steady at 76.5%, matching August 2023. However, average daily rate (ADR) decreased 6.2% to $199, and revenue per available room (RevPAR) also dropped 6.2% to $152. Year-to-date (YTD) figures from January to August show occupancy rate at 72.2%, slightly down 0.7% from 2023. ADR and RevPAR are both down by 2.6%, with a 0.5% increase in supply negatively affecting RevPAR by 3.3%. Despite these reductions, overall year-to-date revenue for 2024 remains stable at nearly $4 billion, demonstrating consistent demand and strong occupancy levels.

Upcoming Opportunities

We will share upcoming opportunities for Members whenever we can to help you continue to engage with LA Tourism and our important audiences, whether they may be visitors, travel trade, media or potential clients. 

STAY IN THE KNOW WITH THE LACC EVENTS CALENDAR. The Los Angeles Convention Center Events Calendar is a great resource to understand what events are coming to town and utilizing the Los Angeles Convention Center for their events. 

JOIN US FOR FUTURE TRADE SHOWS! We were honored to showcase Los Angeles at IMEX Americas in Las Vegas this year. If you are interested in joining us for future tradeshow opportunities, please be sure to reach out to a Member of our Destination Services team.

REQUEST FOR INFORMATION – LA Tourism Holidays in LA Press Release. If your business will be featuring any kind of holiday activation, pop-up, or seasonal offering, please be sure to share the information with the Global Communications team (press@latourism.org) for inclusion in an upcoming “Holidays in LA” press release. 

Los Angeles Around the Globe Oct 2024

LA Tourism Around the Globe

Visit California Luxury Forum Draws Global Travel Advisors

Los Angeles Tourism participated in the eighth edition of Visit California's Luxury Forum, held in Newport Beach. The event welcomed 40 global premier luxury travel advisors connecting with 40 California suppliers for two days of one-on-one meetings. Invited buyers were from key markets including Australia, Canada, China, India, Mexico, Middle East, UK and US.

Shanghai-LA Route Returns with Successful Launch Campaign

For United Airlines’ Shanghai-Los Angeles relaunch on Aug. 30, the LA Tourism China team, with support from Member partners, successfully executed a series of promotional events. These events included social media campaigns, radio talk shows, industry gatherings and airport sendoffs. This campaign exemplified successful integrated B2B2C marketing by driving sales, engaging key stakeholders, addressing industry concerns and creating memorable experiences for travelers heading to LA. Special thanks to our partners, including Universal Studios Hollywood, Disneyland California, Citadel Outlets and Hilton LAX. 

Porter Doubles Daily Flights Between Toronto and LA

On Sept. 10, 2024, the Global Tourism Team, in collaboration with Porter Airlines, hosted a special event in Toronto to mark the increased flight frequency between Toronto and Los Angeles to two daily flights. The reception brought together more than 60 leading travel agents to celebrate this milestone in enhancing connectivity between the two cities.

Following this, on Sept. 12, the team participated in the ACTA Summit, attended by more than 400 travel agents. The summit provided a valuable platform to share updates and showcase all the new and exciting developments happening in Los Angeles.

Both events were highly successful, strengthening our relationships with key partners and reinforcing LA as a top destination for Canadian travelers.

Serving LA Vibes at dnata UK

Los Angeles Tourism brought the sunshine to leading tour operator dnata's UK HQ with their "Get to Know LA Day" to thank the team for their support. About 100 travel staff from dnata's different brands sampled ice cream flavors like "The Hollywood Swirl," "The Glorious Gold Medal" and "dnata Downtown Delight" while enjoying LA vibes with a themed playlist. In addition to an LA stand providing the latest Los Angeles marketing materials to help agents sell Los Angeles, the day included a dedicated LA Training session for Gold Medal call center staff, followed by a virtual training event for home-based staff. 

LA Hosts French Partners in Paris

Los Angeles Tourism hosted a client hospitality event at the men's basketball quarterfinals at the 2024 Paris Olympics, inviting key airlines and buyers from the French market. This event provided an excellent opportunity to show our appreciation to these valued partners while also offering a platform to discuss annual performance and explore future collaborations to further promote Los Angeles as a destination in the French market. It also provided an opportunity to discuss travel packages for the Los Angeles 2028 Olympics.

California Destination Training with Virgin Atlantic Holidays and British Airways

LA Tourism joined Visit California and other representatives from the state for a series of dedicated California destination training days with Virgin Atlantic Holidays and British Airways Holidays in the UK. At the Virgin training day, 35 sales agents received a destination overview and learned about all the exciting developments in LA. At the BA call center, 70 agents were given an overview of LA during the day, followed by an evening event where additional agents were invited to play a round of crazy golf, aligning with Visit California's "The Ultimate Playground" theme.

Delta Launches New Brisbane to LA Flight

In partnership with Delta Air Lines, Los Angeles Tourism's Australia office hosted four events attended by 400 travel advisors across the state of Queensland to promote the launch of Brisbane-LAX service commencing this December. Held in Gold Coast, Cairns, Sunshine Coast and Brisbane, attendees received destination training presentations highlighting the latest offerings from Los Angeles members, the enhanced amenities at LAX and the opportunity to win grand prizes courtesy of our members: AC/Moxy Downtown Los Angeles, Academy Museum of Motion Pictures, Beverly Hills Marriott, Citadel Outlets, The Garland and Warner Bros. Studio Tour Hollywood.

Club California Australia Reaches More than 200 Agents Down Under

Alongside Visit California, Los Angeles Tourism's Australia office participated in Club California B2B events held in Brisbane, Melbourne and Sydney. These travel advisor events provided in-depth training on LAX, the thrilling sports scene in Los Angeles and valuable networking opportunities. Through these events, 204 travel advisors were equipped with the knowledge and tools they need to create unforgettable Los Angeles experiences for their clients.