LOS ANGELES TOURISM NAMES EILEEN HANSON AS CHIEF MARKETING OFFICER
LOS ANGELES (November 18, 2025) — Los Angeles Tourism & Convention Board (Los Angeles Tourism) is pleased to announce that Eileen Hanson will join the organization as Chief Marketing Officer on November 18. A seasoned marketing leader with more than 25 years of experience, Hanson is already familiar with Los Angeles Tourism’s efforts through her previous service on the Marketing Committee during her tenure with Westfield.
"Eileen’s breadth of expertise, combined with her deep knowledge of the global marketplace and passion for our City of Angels will be incredible assets to our team,” said Adam Burke, President & CEO of Los Angeles Tourism. “Her proven success in building world-class brands, cultivating meaningful partnerships, and delivering innovative marketing strategies makes her uniquely qualified to help elevate LA's global presence as a premier destination for leisure travel, meetings & conventions, and major events.”
Most recently, Hanson serves on the executive team at Vantage Group, a global leader in airport and transportation investment, development, management, and advisory services, where she leads the organization’s integrated global marketing efforts.
Prior to Vantage Group, Hanson held the role of Senior Vice President, Commercial Strategy at Unibail-Rodamco-Westfield, where she oversaw corporate and field marketing for major airports and retail destinations, including Los Angeles International Airport (LAX), Chicago O’Hare, and Westfield World Trade Center. Her leadership also includes a tenure with Hilton Worldwide as Vice President, Marketing Strategy & Communications, where she directed all global marketing initiatives for the award-winning Honors loyalty program and led a rebranding effort recognized by Advertising Age as one of the year’s top 50 marketing campaigns.
“Los Angeles is a city filled with creativity, energy and innovation, and I’m excited to work with the entire team and our partners across the globe to share LA’s story with the world,” Hanson said. “As we look to the monumental years ahead, we have an opportunity to showcase the very best of Los Angeles in ways that connect with visitors, planners, and communities alike.”
Hanson has already begun building relationships across Los Angeles’ tourism, hospitality, and business sectors. Her appointment underscores Los Angeles Tourism’s commitment to fostering strong connections with partners and stakeholders while continuing to position the city as a premier destination for unforgettable experiences, meetings, and events.
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ABOUT LOS ANGELES & LOS ANGELES TOURISM
Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the official, non-profit tourism promotion organization for the City of Angels, and the ultimate resource for where to stay and play in the LA area. With its mission to improve the quality of life for all Angelenos through the economic and community benefits of tourism, Los Angeles Tourism is proud to represent nearly 1,000 Member businesses across the region who depend on travel and tourism for their livelihoods, including over 540,000 residents who work in tourism-related careers.
Los Angeles is a dynamic, ever-evolving destination – where diversity thrives, and everyone is welcome. Discover the true LA by exploring its more than 30 culturally rich neighborhoods, each one offering a distinct vibe. LA is home to more than 300 days of warm sunshine, 75 miles of idyllic shoreline, more museums and performing arts venues than any other U.S. city, and an innovative culinary scene led by influential tastemakers. A global creative capital and the epicenter of the sports universe, LA presents limitless possibilities for visitors from around the world. For more information, visit discoverlosangeles.com, follow at facebook.com/DiscoverLosAngeles, or @discoverLA on Twitter, Instagram and TikTok.
MEDIA CONTACTS
Dayonara Petrizzo
Senior Manager, Corporate Communications
(213) 236-2399
