On July 1, 2018, LeBron James announced he would sign a four-year, $154-million contract with the Los Angeles Lakers and the spotlight is once again shining on one of the most storied franchises in sports history. Widely regarded as the best basketball player in the world and one of the greatest players of all time, LeBron brings a long list of career highlights to the Lakers, including: 3 NBA championships, 3-time NBA Finals MVP, 4-time NBA MVP, 14-time All-Star, an NBA scoring title, and two Olympic Gold Medals. With King James leading the way, expectations are high for the Lakers to raise a 17th Championship Banner at STAPLES Center.
Lakers fans around the world have marked their calendars: the Lakers open the 2018-19 season on the road against the Portland Trail Blazers on October 18 and will return to STAPLES Center for the home-opener on October 20 versus the Houston Rockets. For the 20th consecutive season, the Lakers will play on Christmas Day, traveling to Oakland to face the Golden State Warriors.
As King James begins his reign in Los Angeles, read on and discover LeBron James' L.A.
The famous purple and gold uniforms of the Los Angeles Lakers made their debut when the team began playing their home games at The Forum in 1967. Purple was the favorite color of the Lakers’ then-owner, Jack Kent Cooke, who changed the color scheme when he bought the team and moved them from Minneapolis to L.A. For some reason, Cooke always referred to the Lakers’ purple as “blue,” so Hall of Fame broadcaster, Chick Hearn coined the phrase “Forum Blue and Gold” to describe the team’s home uniforms.
Unveiled for the 2018-19 season, the new Lakers uniforms bring back an element of the 1980s Showtime Era - updated numbers, which use a vertical drop shadow - along with a rounded neckline. The Lakers purple "Statement" jersey features the addition of a black side panel.
Something tells us King James is a Prince fan. In a recent Instagram story, LeBron shared an exclusive edition of his signature Nike LeBron 15 that he dubbed "Purple Rain," featuring a purple floral pattern and other purple touches. The Instastory was timed to the anniversary of Purple Rain opening in theatres in 1984.
While you may not find fireproof purple suede Nikes, you might discover your new favorite pair of sneakers in the Fairfax District, which L.A. rapper Nocando affectionately calls “the Tigris and Euphrates of cool.” Besides Tyler the Creator's flagship GOLF store, you’ll find Supreme, Pink Dolphin, DOPE, the Hundreds, and Crooks & Castles. Read on for Nocando's guide to hip hop in L.A. Read More →
In 2012, LeBron James and his business partners made an initial $1-million investment in Blaze Pizza that's now worth an estimated $35 to $40 million, according to ESPN. Founded in Pasadena in 2011, the fast casual pizza chain has grown spectacularly and now spans more than 260 locations across the U.S., Canada and even Kuwait and Saudi Arabia. James won't have to go far to enjoy his investment - there's a Blaze location at STAPLES Center, with dozens more across L.A. County.
To welcome LeBron to Los Angeles, sbe’s sushi concept, Katsuya has created The King XXIII Roll. Priced at $35, The King XXIII Roll is made with King Crab, A4 Wagyu Beef, Truffle Butter, Wasabi and Ume topped with Caviar. To further honor King James, sbe will donate $1 from every King XXIII Roll sold to the LeBron James Family Foundation to support its newly opened I PROMISE School in Akron, Ohio.
The King XXIII Roll is launching on October 15, the week of the Lakers’ regular season home opener against the Houston Rockets. The King XXIII Roll will be available throughout the NBA regular season and the Lakers' postseason run at all Katsuya Los Angeles locations: L.A. LIVE, Hollywood, Brentwood and Glendale.
LeBron is an avid cyclist - he famously biked to work during his tenure with the Miami Heat, he was a part owner of Cannondale Bicycles, and the LeBron James Family Foundation sponsors Wheels for Education, a mentoring program for at-risk youth that grew from a bike-a-thon the foundation sponsored in his hometown of Akron, Ohio.
While Los Angeles is famous for its car culture, the city is increasingly embracing the car free cycling life. The largest open streets event in the U.S., CicLAvia temporarily closes streets to car traffic and opens them for Angelenos to use as a public park - creating a safe place to bike, walk, skate, roll, and dance. Since 2010, over 1 million people have experienced CicLAvia. Next up is the popular Heart of L.A. route on December 2, which spans Chinatown, DTLA and Boyle Heights.
LeBron James: NBA champion and All-Star, future Hall of Famer, Olympic Gold Medalist, business mogul… wine connoisseur? It's true, and you already know this if you follow LeBron's Instagram feed, where he occasionally posts a high-end bottle (or empties from a $1,200 wine night). Wine critics have said LeBron's picks are legit: "He must love cabernets and cabernet-based blends—they're all from top producers," said master sommelier Dustin Wilson in an interview with Bleacher Report.
When your net worth is somewhere north of $400 million, not just any car will do. Or any dozen cars for that matter, as websites continue to obsess over LeBron's mindblowing car collection. For car buffs, The Vault at the Petersen Automotive Museum is a bucket list experience - an extraordinary collection of 250 iconic and rare cars from around the world exhibited in a newly renovated 60,000 square-foot underground space. Two tour options are available: the 75-minute Introductory Tour and the 120-minute World Tour.
Through his foundation and in numerous interviews, LeBron has been a strong voice for the African American community. He spoke out in support of the NFL players National Anthem protests,and recently gave $2.5 million to help fund a Muhammad Ali exhibit at the Smithsonian’s National Museum of African American History and Culture. Last December, LeBron made a statement in a game at the Washington Wizards by wearing one black and one white sneaker - each had the word "EQUALITY" stitched in gold. His Instagram caption read, "Stand for something of power and change or don't stand for anything!"
Located at Exposition Park in Downtown L.A., the California African American Museum (CAAM) exists to research, collect, preserve and interpret for public enrichment, the history, art and culture of African Americans. The museum conserves more than 3,500 objects of art, historical artifacts and memorabilia, and maintains a research library with more than 20,000 books and other reference materials available for limited public use.
Currently on view through Dec. 31, 2018 at CAAM, Gary Simmons: Fade to Black is a site-specific painting that includes titles of vintage silent films that feature all–African American casts. Fade to Black spans the five 440 square-foot walls in CAAM’s grand lobby. This is the first L.A. museum exhibition for Simmons, who received his MFA at CalArts in 1990 and recently returned to Los Angeles. His work references film, architecture, and American popular culture in paintings and drawings that address race, class, and memory.
Following are two LeBron-themed hospitality packages, offered by LEVEL Furnished Living in Downtown L.A. and Hotel Erwin in Venice Beach.
LEVEL FURNISHED LIVING
Located in DTLA less than a mile from STAPLES Center, LEVEL Furnished Living is offering several three-night packages, including Tipoff ($1,500) Gameday ($10,000), Quest for 17 ($17,000), and the MVP Package ($23,000). Available for up to four people, the ultimate Fit for a King package is priced at $200,023 and includes:
- 3 nights at LEVEL’s 18,000 square foot Luxury Penthouse
- Private jet, including food and drinks, from anywhere in the continental United States to LAX
- Exclusive black car service within L.A. including to/from LAX
- Private chef hosted dinner in the Penthouse
- Premium seats to an L.A. Lakers game
- 24/7 Butler services
- Lakers team apparel