Cynthia Schmitt Easey, Director, International Sales & Marketing, Citadel Outlets

Pure LA Sunshine and Savings.  California luxe looks and attitude with fresh style.  Immerse into the cool, hip, and fashionable LA scene with authentic brands at unrivaled discounts.  Find your LA Style at Citadel Outlets.  A truly world-class shopping experience in open air setting, with over 130 stores full of global style and fashion-conscious savings.  It's so LA, and only minutes away from Downtown, LAX and Southern California’s premier attractions.   

Global Feel with Local Deals.  Your LA Outlet Experience is waiting. Come find what you love.

1. Cynthia, what makes Citadel unique?

I’d say we have 3 distinct qualities.  

• First, our location is in Los Angeles city limits, and within a 30–40-minute radius of LAX, beaches, Southern California’s premier attractions, and downtown.  Wherever you are staying, or going we are easy access.  
   

• We offer center-wide wi-fi, mobile charging stations, foreign currency exchange, complimentary baggage check and luggage re-packing room.  And our Customer Service team offers unparalleled guest service for onsite queries or area information and tips from a local perspective through our official California Welcome Center.
   

• We have VIP programs that not only enhance the guest experience but provide an easy selling avenue for the agent. Customized meet and greets for both MICE and Leisure groups and performance opportunities can be arranged.  We also have VIP shopping experiences that agents can package and sell to their FIT clients.

2. When bringing clients to Citadel, what are the key selling points you would suggest travel advisors highlight?

Complement the Southern California package or road trip experience by offering one of our shopping packages.  In pure LA fashion, your clients will feel like a VIP and make the most of their time on their holiday.  Shop Until You Drop Off at LAX is perfect for those with late night flights out of LAX, which includes access to our VIP Lounge and transfers from hotel to Citadel Outlets and then to LAX.  LA VIP Shopping Day, is perfect with car hire by providing valet parking at the Center as well as access to the VIP Lounge.

3. What are the benefits of your Savings Passport and what are the benefits to travel agents?

Shoppers get access to additional discounts on top of amazing outlet offerings.  We now offer it as a QR code for agents to send to clients, or clients can come into Customer Service for a hard copy of the offers.
For Agents, we are happy to offer access to our VIP lounge when they are on holiday with their friends and family.  Just contact me when you are planning your outlet shopping visit and we will make the arrangements for you.

4. What’s the number one question you receive from travel advisors?

Personally?  Do I get extra discounts working there?  For the most part, that’s a no, but I do get daily access to incredible shopping.  Dream job, seriously!
Professionally? Can they find other Citadel Outlets in US?  To which I say nope.  It’s a one and only, original outlet, and only in Los Angeles!

5. What’s new or coming soon to Citadel?

While I am not yet able to comment officially on our latest project, I can say it falls in line with continuous efforts to enhance our shopping and dining experience for our international travelers.  Announcements coming later this year.