Los Angeles Tourism Presents 'Endless Entertainment' Float in 125th Rose Parade

City of Los Angeles Float is a Floral Tribute to the City’s Wide Array of Attractions, Museums and Cultural Offerings- 
-Los Angeles Hotels Usher in the New Year with a Holiday Package Valued at $170-

LOS ANGELES, Calif. (Dec. 5, 2013) — Los Angeles’ most iconic landmarks are set to be re-imagined in a colorful display of flowers and natural materials on a float built to replicate some of the city’s most popular attractions for the 125th Rose Parade® presented by Honda on Jan. 1, 2014.

Created by the Los Angeles Tourism & Convention Board (LA Tourism), the “Endless Entertainment” themed float takes its cues from the Tournament’s overall theme “Making Dreams Come True,” and marks LA Tourism’s 116th consecutive year collaborating with the City of LA and the Pasadena Tournament of Roses Association, making it the longest running float entry.

“With a record 42 million visitors to Los Angeles anticipated this year, the city is a dream destination for people from around the world,” said Ernest Wooden Jr., LA Tourism President and CEO.  “Los Angeles is a mecca of endless entertainment options with truly something for everyone.”

Designed by Pasadena-based Phoenix Decorating Company, the float builders used artistic interpretation to bring the best of L.A. to life.  Composed of over 12,000 orchids, daisies and roses, the float depicts the glitz and glam of Hollywood complete with the golden stars that line the Hollywood Walk of Fame, a towering re-creation of Tinseltown’s TCL Chinese Theatre and swaying palm trees, all topped off by Universal Studios Hollywood’s™ world-famous Globe Fountain. 

At the center of the float are some of L.A.’s most well-known ethnic enclaves, including Olvera Street, Chinatown and Watts.  Perched on one of three pillars, that range from 16 to 28 feet tall, is a giant replica of the eclectic arts monument Watts Towers, whimsically wrapped by a steam-breathing, Chinese dragon, while colorfully-adorned folklóricas are positioned below. 

Los Angeles’ famed sports teams, including the Lakers and world-class arts and culture institutions represented by the Walt Disney Concert Hall and Griffith Observatory are also featured on the float.  A soaring Space Shuttle Endeavour, which makes its home at the California Science Center, takes flight at the front of the float, rounding out this vibrant, entertainment-filled scene. 

The most popular New Year’s Day celebration in the world, the 125th Annual Rose Parade will feature nearly one million spectators lining the streets of Pasadena to watch lavish floral floats and spectacular marching bands.  

No tax dollars were used in the creation or production of the City of Los Angeles float.

Holiday Hotel Offer
L.A. Tourism is making it especially easy to visit L.A. to smell the roses this holiday season with a travel deal in partnership with Hotels.com and Expedia.com.  Book three room nights or more at a participating Los Angeles hotel and receive two tickets to the Rose Parade, $10 off a Universal Studios Hollywood SM Front of the Line pass, two tickets to the GRAMMY Museum® at L.A. LIVE and a $25 Wolfgang Puck Bar & Grill gift card, a holiday package worth $170.  Offer valid through Jan. 2, 2014. Book via Expedia at http://bit.ly/IpzJpI or Hotels.com at http://bit.ly/1cn986i.

For more information about travel experiences in Los Angeles, go to the official visitor information website of the Los Angeles Tourism & Convention Board at www.discoverLosAngeles.com, join the more than one million Facebook followers at facebook.com/LosAngelesFan or follow @discoverLA on Twitter.

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Susan Lomax  
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Kimberli Samuel
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fax: 213-624-9746
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Andrea Alava
Media Manager, International
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fax: 213-624-9746
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