Los Angeles Tourism at Work - January 2022

Countdown to Super Bowl LVI 2022 
The Countdown to Super Bowl LVI 2022 is on. In just over a month, Los Angeles will welcome the biggest game of the year to be held Sunday, February 13 at SoFi Stadium. 
Los Angeles Tourism has published a guide to the Big Game to help fans and sports enthusiasts experience the City of Angels. To celebrate one-month out from the Super Bowl, Los Angeles Tourism has also partnered with the NFL, The Super Bowl Host Committee, SoFi Stadium, the Rams and the Chargers to host a media event at SoFi Stadium marking the 30-day countdown to the Big Game on January 13. Stay tuned for a recap on press coverage secured at the event in next month’s newsletter!


Beijing Office Celebrates 15th Anniversary 
Los Angeles Tourism is proud to be the only DMO to have full-time offices in key markets overseas. Our office in Beijing has been celebrating the milestone of its 15th anniversary with robust travel trade, social media and press activities. This month our team members in Beijing created a new celebratory video. The video has been posted across social media in China and has been very well received. Please find a link to the video here.


PCMA Convening Leaders

From January 9-12, Los Angeles Tourism is attending the Professional Convention Management Association (PCMA) Convening Leaders event at Caesars Forum in Las Vegas. PCMA is one of the world’s largest networks of business event strategists and publisher of award-winning business event magazine Convene. With thousands of business events professionals and community leaders from around the world attending the Convening Leaders event, this conference offers extensive opportunities to expand our network and share Los Angeles as a premier meetings destination. The conference will explore how business events generate economic and social impact for both businesses and communities.

More than 2500 registered to attend the event live. L.A. is partnering with San Diego, Anaheim and San Francisco to  host a client event during the convention and our sales team has secured over 60 one on one buyer appointments during the show. In addition, Los Angeles Tourism will host a press conference at the event discussing the latest meeting spaces in the city, impressive new venues and attractions for attendees to experience in L.A. and how we are prioritizing health and safety across meetings and events.

L.A. being a strategic partner with PCMA gives our destination elevated exposure to meeting and event planners.


Los Angeles Tourism Member Webinar

Our first webinar of 2022 will take place Thursday, January 27 from 10:00 - 11:00 a.m. Los Angeles Tourism's Senior Leadership Team will share a brief industry update, followed by our Global Tourism team's overview of specific international markets, air service, upcoming opportunities and more. Register here


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