Los Angeles Strengthens Recovery Initiatives Internationally

Los Angeles Tourism continues its Comeback Story with renewed programming targeting the international market.  During the pandemic, the Los Angeles team has maintained its relationships by actively communicating with international tour operators and buyers in LA’s top markets.
Given positive signs in the global marketplace, LA Tourism is taking steps to expedite recovery in key international markets.  A sales mission to Canada is planned this spring, to Toronto and Vancouver, April 25-29 and will include hosted meetings with travel trade, MICE buyers and media, and two signature client events as well as a market overview.  The cost is $3500 per participant (airfare & hotel separate).  If interested, please email TMartelli@latourism.org.
Los Angeles Tourism appointed a new representative agency in South Korea in January.  Headquartered in Seoul, i-Connect will manage LA Tourism’s travel trade B2B marketing programs and consumer digital and social media channels in the Korean market. South Korea has long been one of the top markets for travel to Los Angeles, and between 2017 to 2019, LA welcomed over 300,000 Korean visitors.
In addition, LA Tourism has also renewed the services of Connect Worldwide in Tokyo as the representative for the Japanese market. Connect Worldwide will now oversee both travel trade B2B marketing programs and consumer digital and social media channels.