NBA Crossover - The Ultimate All-Star Fan Experience (FIRST DAY)

Step into the heart of basketball culture at NBA Crossover, taking over the Los Angeles Convention Center from Thursday, February 12 through Sunday, February 15, 2026 📅.

🌟 As part of NBA All-Star 2026, this multi-day event spans more than 300,000 square feet and brings together the best of basketball, music, fashion, art, and technology—offering fans an immersive look into the game and the lifestyle it inspires.

What to Expect:

• 100+ Talent Appearances 📸 Get up close with your favorite NBA stars, legends, influencers, and cultural icons.
• Live Music & Viewing Parties 🎶 Enjoy four days of live music performances and the ultimate All-Star watch parties.
• 40+ Immersive Activations 🤩 Step into interactive experiences that showcase the intersection of hoops, art, style, and entertainment.

Whether you’re a die-hard fan, a culture enthusiast, or looking for a family-friendly day out, NBA Crossover is your ticket to the ultimate All-Star experience!