‘Foot Locker Takeover’ in Downtown Los Angeles for NBA All-Star 2026
Reaching out as Foot Locker just announced they will be returning to NBA All-Star 2026, taking over Downtown LA with its biggest activation yet!
Open to the public from Thursday, Feb. 12 – Sunday, Feb. 15, the multi-day activation centered at L.A. LIVE will feature distinct areas for top brands like Nike, Jordan Brand, Converse, adidas, PUMA, Crocs, and New Era®. Fans can expect highly anticipated sneaker drops, top athletes, creator-led content, product customization and more.
Top appearances from NBA superstars will include Jayson Tatum (New Era), Lonzo Ball (Crocs), and special guest appearances from top Nike, Jordan Brand, and adidas athletes.
We’d love for you to consider covering this activation in regional event calendar listings or ‘things to do’ roundups timed to NBA All-Star 2026.
Also, let us know if you will be in town that weekend, as we’d love to have you stop by our activation and cover the experience as we can arrange media access on-site. All of the details are below. Let us know if you need any additional information.
Best,
XX
What: ‘Foot Locker Takeover’ at NBA All-Star 2026 in Los Angeles
The marquee destination at L.A. LIVE will feature distinct areas for top brands like Nike, Jordan Brand, Converse, adidas, PUMA, Crocs, and New Era®. Fans can expect continuous programming, including star-studded appearances, interactive experiences, exclusive product customization, and more, designed to elevate culture and celebrate Los Angeles’ basketball community.
This one-of-a-kind experience will deliver an unmatched opportunity for the local community and fans to create memorable moments, highlighted by exclusive appearances from NBA superstars including: Jayson Tatum (New Era), Lonzo Ball (Crocs), and special guest appearances from top Nike, Jordan Brand, and adidas athletes.
Where:
L.A. LIVE – 800 W Olympic Blvd, Los Angeles, CA 90015
When:
Thursday, Feb. 12 – Saturday, Feb. 14: 10am – 10pm PST
Sunday, Feb. 15: 10am – 7pm PST
