Now Playing: LATMD Hotel Offers Campaign
The "Now Playing: LA Hotel Offers program" launched to consumers on July 15 in key drive markets and throughout Los Angeles. Exclusively featuring TMD hotels, incentives for consumers include Free Parking, Free Breakfast and the 3rd Night Free at participating hotels. https://www.discoverlosangeles.com/hoteloffers
In less than two weeks, the campaign has already generated 8 million impressions with more than 35,000 visits to the landing page and more than 1,000 partner handoffs.
Additionally, LA Tourism just launched special group hotel offers. The campaign aims to encourage the planner community to book meetings around major events and entice group bookings with an array of exciting hotel incentives bookable through June 30, 2025.
“Over the next several months, Los Angeles will host hundreds of events, and the 'Now Playing' campaign highlights the concept of play and unique 'only-in-LA' experiences that make meetings and events in LA truly unforgettable,” said Adam Burke, President & CEO, Los Angeles Tourism. “Our hotel community has united to provide a range of incentives, which can be seamlessly combined with LA Tourism's 'Destination Offer.’ This partnership enhances experiences for meeting planners and reinforces LA as the ultimate destination for meetings and events, where every gathering is transformed into a one-of-a-kind experience.”
More than 40 hotel offers are available across the LA area. Deals vary by property but may include upgrades, amenities, commissions and freebies like Wi-Fi, vendor frees, meeting room rental fees, and more. All offers are viewable on a newly launched Meet LA webpage.
Planners who submit a qualified, new meeting/event lead/RFP to the LA Tourism Sales team are eligible to receive a $50 gift card for 10 – 99 rooms, or a $100 gift card for 100 rooms or more on peak. This offer only applies to new leads/RFPs and excludes previously sourced opportunities. Once the group is booked, Planners are eligible to receive $10 per actualized room night, up to $5,000 back to the organization. This excludes complimentary room nights.
