Discover Los Angeles Teams Up with Action Sports Stars to Highlight L.A.'s Best Outdoor Activities
New video series offers inside scoop on why top athletes live in and love Los Angeles.
LOS ANGELES, December 13, 2016 – Today, Discover Los Angeles and Red Bull Media House unveiled a teaser for its series of five videos featuring Red Bull athletes exploring the intersection of their professional and personal lives in L.A. Featured talent includes gold medal-winning beach volleyball player Phil Dalhausser, BMX rider Coco Zurita, mountain biker Curtis Keene, Red Bull Signature Series host Sal Masekela and Australian television personality and water sport aficionado Caroline Pemberton, partnered with stand-up paddle champion Izzi Gomez.
“We pivoted our strategy last year to more directly focus on millennials and Gen X, and Red Bull is not only speaking to the same audience, but they have a unique capability to highlight the active lifestyle which is so synonymous with L.A.,” said Don Skeoch, chief marketing officer for Discover Los Angeles. “Visitors find a wealth of choice here, with year-round options ranging from biking in the Santa Monica mountains to stand-up paddling in the Pacific. Red Bull harnessed their athletes to bring these experiences to life.”
The five episodes will be available on discoverLosAngeles.com/redbull and redbull.com/discoverLosAngeles, rolled out over a two-week period beginning today:
December 14: Masekela skateboards around booming Downtown, where he pops into the Staples Center for a Clippers game and foodie paradise Grand Central Market for lunch
December 15: Dalhausser and his wife, fellow beach volleyball player Jennifer Corral, show off both their volleyball skills and South Bay beach neighborhood
December 16: Keene highlights some of his favorite trails in the Santa Monica mountains and talks about the diversity of the sweeping views
December 19: Pemberton, a frequent visitor to L.A., explores Venice on paddle board with the help of SUP champion Izzi Gomez and cruises the town in a convertible
December 20: Zurita takes to the streets of Hollywood and The Valley on his BMX bike as he talks about his love for L.A.
For more information, please visit discoverLosAngeles.com.
About the LA Tourism Board
Los Angeles Tourism & Convention Board is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for leisure travel, meetings and conventions. Los Angeles Tourism is recognized as the City's official tourism marketing organization. For more information about the endless entertainment experiences offered in Los Angeles, go to discoverLosAngeles.com, like us at www.facebook.com/LosAngelesFan or follow us on Twitter and Instagram @discoverLA.
Media Contact
Jamie Foley
Vice President, Global Communications
213.236.2397
jfoley@latourism.org
