Discover Los Angeles showed the world that #EveryoneisWelcome on Saturday, May 6 when hundreds of Angelenos helped create one of the world’s largest, human-powered welcome signs, greeting visitors arriving from around the world with a warm message of love, compassion and inclusivity. Synchronized volunteers spelled out “welcome” in four languages: Spanish, Chinese, English and Arabic in a spectacular, stadium-style show, to welcome visitors from around the globe. This event was the next evolution of Discover L.A.’s #EveryoneisWelcome initiative which kicked off in April with an inspiring video which features Angelenos coming together in a message of hope, wonder and a willingness to accept everyone with open arms. Discover Los Angeles would like to thank all the volunteers who participated in making the event a success.

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L.A. Tourism announced that Los Angeles County’s record-setting 47.3 million visitors injected an all-time high $21.9 billion into the local economy in 2016. The new visitor spend milestone is $1.3 billion more than 2015’s total, an increase of 6.3%. Traveler spending generated $33.6 billion in total economic impact for Los Angeles County (including the induced and indirect benefits). Tourism contributed more than $2.65 billion in state and local tax revenues in 2016. A key economic driver in Los Angeles, tourism supports 510,500 jobs within the Leisure & Hospitality sector – one of the county’s largest and strongest sectors. The industry contributed to the addition of 21,400 new jobs last year, a 4.4% year-over-year increase. L.A. County’s average occupancy rate for 2016 reached 81.3%, surpassing 80% for the first time in County history with a record 29.2 million hotel room nights sold countywide. City of L.A. hotel visitors generated $268 million in transient-occupancy tax collections for the City, funds used for critical community services. 

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Get an exclusive, insider’s look at the Los Angeles Rams. Whether you’re a die-hard fan or just want to enjoy a great evening on the field, you won’t want to miss ‘Rams All-Access.’ Guests will enjoy participating in on-field football drills, a locker room tour, photo opportunities with current and former Rams players and cheerleaders including Jared Goff and Todd Gurley, and much more. Following dinner on the field, hear stories and insights from current players, alumni, coaches and the front office. Net proceeds from the event support the Los Angeles Rams Foundation and the Los Angeles Sports & Entertainment Commission (LASEC), both nonprofit organizations.

Where: Los Angeles Memorial Coliseum
When: Thursday, June 15, 2017

For more information or sponsorship opportunities, please contact KSchloessman@lasec.us or call 213-236-2381

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The major airline terminal relocation at Los Angeles International Airport (LAX) was successful. The largest terminal switch in LAX history, several airlines now have new homes: Avianca, Interjet, and Spirit relocated to across Terminals 2, 3, 5, and the Tom Bradley International Terminal. Delta Air Lines completed its relocation of its gates from Terminals 5 and 6 to Terminals 2 and 3. In addition, Air Canada moved from Terminal 2 to Terminal 6, JetBlue from Terminal 3 to Terminal 5 and Hawaiian from Terminal 2 to Terminal 5. Allegiant, Boutique Air, Frontier, Sun Country, Virgin America, Virgin Australia, and Volaris relocated to their new homes throughout Terminals 2, 3, 5, and 6. Also, Southwest relocated its international flights to the Tom Bradley International Terminal (although passengers will check in at Terminal 1 and be bused to Tom Bradley for their departures).

The 11 major events hosted at the Los Angeles Convention Center in March 2017 generated approximately $44.6 million in total direct and indirect spending. While only two of the 11 events were citywides, they were responsible for over 89% ($39.9 million) of the total economic impact generated for Los Angeles.

During fiscal year 16/17, L.A. Tourism’s sales team booked 18 events at LACC representing 216,224 room nights with arrival dates spanning from 2017-2024 and are currently on pace to meet both their lead and booking production goals for the year.

TOT collections for the City’s General Fund totaled $26.3 million for in March 2017, bringing the fiscal year-to-date total to $193.4 million, $24.1 million higher than the same time last year.