Dine LA Restaurant Week Toolkit
JANUARY 23 - FEBRUARY 6, 2026
Register by Dec 16
KEY PROGRAM DATES
Event Dates
Friday, January 23 - Friday, February 6, 2026
Registration Dates
Registration by December 16 ($800)
After December 16 ($1,000)
Menu Due Date
Menu Submission by Tuesday, December 16
Social Promotion Date
Submit your menus by Tuesday, Dec 9 for a dedicated Instagram menu callout
ELIGIBILITY
To be eligible to participate in Dine LA Restaurant Week, you must:
be located in LA County
have a physical brick and mortar that offers dine in service
That's it!
REGISTER NOW
Register now for Dine LA Restaurant Week at DINELA.COM/REGISTER
DEADLINE TO REGISTER: TUESDAY, DECEMBER 16
For more information, contact:
Ingrid Chen
outreach@dinela.com
424.262.2660
MENU INFO
Guidelines
To ensure guests enjoy a memorable and consistent experience over the 15-day event, let’s make sure your team is well-trained on the following guidelines:
Your Dine LA menu must be presented to every diner during the event.
Your Dine LA menu must be available during regular operating hours for lunch and dinner service on weekdays and weekends.
Your approved menu posted on DineLA.com must be the same menu presented to diners during the event.
Menu Pricing
Choose your Dine LA price point: $15, $25, $35, $45, $55, or $65 & Above.
Menu Requirements
Your Dine LA Restaurant Week menu must comply with the following requirements:
At the top of your menu, include:
Your Dine LA price point (select from $15, $25, $35, $45, $55, or $65 & Above).
Hours of availability for dine-in (e.g. Monday - Friday, 11am - 3pm).
A note clearly stating if the entire table is required to order the Dine LA menu.
Availability:
Your menu must be offered during your regular lunch and dinner hours, on weekdays and weekends. The weekends cannot be excluded.
Ensure your website reflects your current business hours.
Format:
Keep your menu to one (1) single page
Submit it as a JPG, PNG, or PDF file
View a visual example of a menu with all requirements highlighted here.
Menu Submission
Submit your menu at DINELA.COM/MENU
MENU DEADLINE: TUESDAY, DECEMBER 16
Once your menu is approved, you will receive an "approved menu" notification via email.
Menu Examples
Need inspiration? Check out these menu samples.
WHAT DO I GET FOR PARTICIPATING?
As a participating restaurant, you will receive:
A listing on DineLA.com (Average 440K users season over season).
A dedicated menu page to showcase your approved menu(s). Menu page includes your restaurant logo, website, and contact details.
If you use OpenTable, your booking widget will be placed conveniently next to your menus.
Menus submitted by Tuesday, December 9, will receive a dedicated menu callout through @DineLA’s Instagram Story (517K+ followers). All callouts will be completed by the start of the event.
The Dine LA Program will be promoted through:
A robust paid advertising plan that includes street pole banners and highway billboards.
Top tier broadcast segments and digital publications like CBS, NBC, KTLA, LA Times, Eater, and LA Weekly.
Additional promotion through industry partner channels like MICHELIN and OpenTable.
EXCLUSIVE ADVERTISING OFFERS
Participating Dine LA restaurants receive discounted advertising opportunities during the current Dine LA Restaurant Week period (December 16, 2025 through February 6, 2026).
CLICK HERE to view the exclusive offers. For questions and interest, please contact Nikki Joseph at njoseph@latourism.org.
HELP US PROMOTE YOU
Help us promote YOU during Dine LA Restaurant Week! Follow these steps to be considered in our promotions through social, editorial and media pitches.
Submit your menus by Tuesday, December 9 for a dedicated Instagram Menu Callout.
Tag @DineLA in your Instagram posts and stories.
Submit photos of your dining spaces and beautifully plated Dine LA dishes by Friday, January 9.
CLICK HERE to upload your images and sign the imagery release form.
Some guidelines below:
Upload up to 3 hi-res images (minimum 1MB file size).
A signed image release form is required for any restaurant submitting images for our use in promotion of their restaurant(s).
Images must not include people’s faces and text or be too stylized.
Images must be submitted by Friday, January 9 to be considered for social promotion.
While social promotion is limited, following these steps will strongly position your restaurant for potential inclusion.
Hot tip: Good lighting is key when it comes to enticing photos! See below for examples of imagery that is engaging:
DOWNLOAD DINE LA RESTAURANT WEEK LOGOS
