Our “Nihao China” initiative has achieved tremendous success as more than 150 member businesses have participated in Nihao China programming during its three years. L.A. Tourism now has more than 50 designated Nihao China members that we work closely with to attract and serve our Chinese guests. Our partner and consultant China Luxury Advisors continues to be a valuable resource.

Although our “Nihao China” three-year program has come to an end, our Nihao China members will continue to enjoy access to receptive tour operator events and sales calls, opportunities to host FAM groups and continued in-market promotional efforts.

L.A. Tourism members who are interested in our Nihao China programming and qualify per the attached designation requirements are invited to contact [email protected] for further information and/or questions.

If your company would like to launch your own internal Nihao China program or provide your staff with additional training, we recommend you contact:
China Luxury Advisors
BMG - BRIC Marketing Group


Nihao China Resources

2016 Report by Resonance: The Future of Chinese International Travel

2017 Nihao China Members