News & Notes - November 2015

Shaq is Back!

Go behind-the-scenes with the Lakers and NBA legend, Shaquille O’Neal at the 12th annual Lakers All Access on Monday, January 25, 2016 beginning at 5 p.m. at STAPLES Center. Whether you’re a diehard fan or just want to enjoy a great evening on the court, you won’t want to miss Lakers All-Access. Shoot hoops, tour the locker room, take photos with the championship trophies and alumni, and call play-by-play on historic Laker moments. Dinner served on the court as Bill Macdonald interviews Shaquille O’Neal, Julius Randle, D’Angelo Russell, Nick Young, Roy Hibbert, Byron Scott, James Worthy and more! Net proceeds from the event support the Los Angeles Lakers Youth Foundation and the Los Angeles Sports & Entertainment Commission (LASEC), both nonprofit organizations. For more information check out sponsorship and ticket opportunities and email Kathryn Schloessman at

L.A. Tourism Opens Third China Office

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L.A. Tourism officially opened its new Guangzhou office, its third in China, on October 12, 2015 after receiving approval from the China National Tourism Administration (CNTA). Guangzhou is the third largest hub in China and follows existing L.A. Tourism offices in Beijing and Shanghai. The opening of the Guangzhou office is strategically important as the Guangdong province is one of the main outbound travel markets in China – with nearly three million people looking to travel to an overseas destination. L.A. Tourism representative Selin Lin is responsible for L.A.’s promotion and marketing in South China and will report to China Regional Director Kate Chang. Los Angeles has had an extensive relationship with Guangzhou – going back to 1981 - when L.A. became a sister-city. The two cities will celebrate the 35th anniversary of this sister-city relationship in 2016.

Webinar: Preparing Your 2016 Chinese Tourism Strategy

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2016 is shaping up to be an eventful year for Chinese tourism. President Obama and President Xi Jinping officially declared 2016 to be the Year of U.S.-China Tourism, with both governments committing to supporting the growth of tourism between our countries.  Los Angeles has a huge opportunity to leverage the increased attention on the U.S.

Join China Luxury Advisors and Los Angeles Tourism & Convention Board on Thursday, December 10, 2015 for a webinar geared towards helping members activate their China-Ready program in 2016. The webinar will cover:
- An overview of the Year of the Monkey
- Recommendations for Chinese New Year activation
- Do’s and Don’ts for Chinese New Year
- Chinese New Year case studies 
- Trends for 2016 Chinese tourism 
- Recommendations for capturing attention during the Year of U.S.-China Tourism 

You may provide questions or comments or any requests for specific topics by emailing prior to the webinar. Questions will also be answered in a session following the presentation.

To RSVP for the webinar, click here.

Industry News & Notes

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Los Angeles World Airports reported passenger traffic at LAX increased in September, boosted by strong international travel. LAWA reported more than 1.7 million passengers moved through the airport in Sept., a 13.3% year-over-year increase. Domestic travelers also grew 6.1% to more than 4.3 million passengers. Through the end of Sept., 56.2 million people have traveled through the airport, nearly a 5% increase over the same period a year ago.

Los Angeles International Airport (LAX) looks to be one of the busiest airports over the Thanksgiving travel period, according to an analysis of flight booking data. Airports across the U.S. will be busier than last year with 61% of travelers planning to take a trip – an increase of 6% from 2014.

Aer Lingus announced a new route to Los Angeles from its main hub in Dublin last month. The new route will begin May 4, 2016, restarting one that the airline had discontinued in 2008. The Airbus A330 flight will offer five flights a week.