Media Coverage Secured by L.A. Tourism PR - February 2019
L.A. Tourism's PR Team has been working hard to keep both the destination and members in the news and top-of-mind for travelers around the globe. Here is just a sample of recent high-profile media coverage.
National Post - Canada
This feature was a result of hosting writer Jody Robbins on an individual media visit highlighting L.A.’s famed shopping scene and celebrity spotting and hotspots.
5 Awesome Only in L.A. Experiences
Members Highlighted: OUE Skyspace, La Brea Tar Pits and Museum, Starline’s Celebrity Home Tours, Dolby Theatre, Warner Brothers Studio, Intercontinental Los Angeles Century City, Westfield Century City
Ad Value: $29,054.25
KTLA-TV 5 Los Angeles
This broadcast segment was a result of pitching a preview of new restaurants to Winter dineL.A. and the Exclusive Series program.
Winter dineL.A. Preview
Members Highlighted: Wolfgang Puck at Hotel Bel Aire
Ad Value: $59,998.16
DailyMail.com - U.K.
This feature was a result of pitching the LAX 90th Anniversary angle to major titles in the U.K. with supported content and images.
The Amazing Story of Los Angeles Airport as it Celebrates its 90th Anniversary
Members Highlighted: LAX, LAWA
Ad Value : $39,077.76
Nine Honey Travel - Australia
This feature was a result of a Halloween-themed group press trip with itinerary planned and organized by Los Angeles Tourism PR.
Halloween in Los Angeles: The Must-see Scare Attractions around Hollywood
Members Highlighted: Universal Studios Hollywood, Six Flags Magic Mountain, Downtown LA Walking Tours
Ad Value: $8,384
Food & Travel - Mexico
This feature was the result of an individual visit to Los Angeles by Food & Travel as arranged by the Los Angeles Tourism international PR team.
Members Highlighted: Lucques, The Broad, Grammy Museum, Kimpton La Peer
Harper’s Bazaar India
This feature was a result of an editorial and fashion shoot with Harper’s Bazaar India as arranged and supported by the Los Angeles Tourism international PR team.
Portrait of a City
Members Highlighted: Amoeba Music, Petersen Automotive Museum
Magazine circulation = 64,000
Magazine Readership = 240,000
Editorial Destination Feature: Ad Value = USD 21,169
Fashion Shoot Spread: Ad Value = USD 127,505
Super Elle - China
This feature was the result of an information request for editorial topics on Los Angeles and was supported by Los Angeles Tourism’s agency in China.
Members Highlighted: The Broad, Bradbury Building, the Last Bookstore, Getty Center, Hammer Museum
AD Value: $1.056M USD