Venue Spotlight: Petersen Automotive Museum
Since opening in 1994, the Petersen Automotive Museum has become known as “the world’s greatest automotive museum” by CNN, Octane, and Top Gear. Following an extensive $125-million renovation in 2015, the Petersen reopened with even grander exhibits and revamped meeting and event spaces. With four floors of dynamic venue space, state-of-the-art technology infused throughout the museum and a great location in the heart of Mid-City, the Petersen Automotive Museum offers an amazing setting for glamorous gatherings. With more than 50,000 square feet of flexible indoor and outdoor event space, the Petersen is a popular choice for product launches, meetings, receptions and more.
Thoughtfully designed with contemporary appeal, the Petersen’s exhibits are featured in three themed floors highlighting the history, industry and artistry of the automotive world in addition to a stunning rooftop pavilion. Exclusive catering provided by the renowned Drago Brothers, from one of L.A.’s most iconic group of restaurants.
The first floor is dedicated to the ARTISTRY of cars, as inspiration and as a canvas for artistic expression. One of this floor’s key attributes is a 168-foot wall, where planners can project event-enhancing images such as a sunset, starry night sky, or personal photos. Built-in amenities include restrooms and elevators in the center of the floor, access to a loading dock for easy load in and load out, plus 15 foot ceilings and room for up to 350 guests for a standing reception. This floor is also home to the 3,307 sq. ft. Hammer Gallery which features vehicles from the famed BMW Art Car collection and can accommodate up to 150 guests.
The second floor focuses on the INDUSTRY of the automobile, examining the many nuances of technology, design and function that comprise the production of a motor vehicle and offers a combined space of 18,885 sq. ft. This floor is home to the Maserati exhibit, the Art Center, the unique Pixar Room and more.
For an additional fee, planners can book the interactive Forza Experience room, where guests can immerse themselves into a day at the races through a 180 degree projection view. Visitors get behind the wheel and experience the dynamic feeling of racing a car in one of eight specifically curated experiences. Ten racing simulators offer a custom version of Forza Motorsport 6.
The third floor of the museum is the HISTORY floor, dedicated to the long relationship between automobiles and drivers, and the ways we have re-imagined the car to suit our needs and desires. This floor is home to the vast Perspectives Gallery, a broad look at automotive history from its inception, as well as the popular Hollywood Gallery, home to some of the most iconic vehicles from film and television. The HISTORY floor also displays artwork of car design concepts from the past, as well as a replication of the Western Avenue mural depicting Los Angeles’ most famous landmarks. This stunning space boasts 13,000 sq. ft. of combined gallery space and can accommodate up to 150 people.
The Rooftop Penthouse & Terrace occupies the entire 4th floor of the museum and features panoramic views of the Hollywood Hills and Century City. This architecturally intriguing space features an all-glass “room” that’s perfect for meetings or receptions plus a smooth, slate patio that’s ideal for mingling. This gorgeous rooftop space boasts 9,961 sq. ft. and can host up to 300 guests.
As true destination experts, L.A. Tourism offers award-winning experience, personalized service and seamless convenience. Want to learn more about Los Angeles or ready to plan your next event? Contact the L.A. Tourism Sales team to make your planning and decision-making easy, simple and stress-free. sales@latourism.org
