Los Angeles Tourism At Work - October 2022
Los Angeles is Now Playing
On September 19 Los Angeles Tourism launched a new national advertising campaign, Now Playing. Shot on location at several classic Los Angeles sites, the campaign combines live-action film, music, animation featuring Steve Aoki, and a voiceover from L.A. icon Jenifer Lewis to inspire visitors and locals alike to go a few exits past their comfort zone and lose themselves in the sights, sounds and tastes that provide inspiration to so many.
As part of the official launch, the Global Communications Team teamed up with the new Conrad Hotel in Downtown Los Angeles to host a virtual press conference. 22 media from the United States and Canada attended to learn about the state of tourism in Los Angeles, take a behind the scenes look at the campaign development and learn about the latest offerings in the City of Angels. The team’s pitching efforts resulted in a variety of media coverage including top placement in Adweek.
Taste Your Way Through the City with Dine LA
The time has come to discover your favorite new restaurants or revisit an old favorite as Dine LA returns for its Fall 2022 program from October 14-28. The 15-day event puts the spotlight on Los Angeles’ expansive global cuisine styles and offerings. This year, Dine LA’s Fall 2022 Restaurant Week features 350 Los Angeles restaurants, including 60 newcomers, who will all be offering specially-priced menus available for lunch and dinner ($15-65+).
Thank you to all of our Member restaurants and hotels who have already registered. If you have not signed up and are interested, late registration is still open at this link.
Mayor's Mission Strengthens Sister City Relationship with Nagoya
As part of a Mayoral Mission, Chief Stakeholder Officer Patti MacJennett traveled to Japan to represent the city’s tourism industry alongside Mayor Eric Garcetti, Jaime Lee, President of the Board of Harbor Commissioners, Gene Seroka, Executive Director of the Port of LA, and Mr. Takahashi, Chairman of Japanese Association of Travel Agents to welcome Japanese travelers back to Los Angeles. This was the first in-person tourism event hosted by a mainland U.S. destination in Tokyo since the pandemic.
Following the event, All Nippon Airways (ANA) announced an increase of direct flights between Tokyo and Los Angeles to five days a week. The event also resulted in Mayor Garcetti signing a proclamation celebrating Los Angeles’ longest-standing Sister City relationship with Nagoya, Japan to strengthen the bond between the two cities.
Gifted Travel Network Brings Luxury Advisors to L.A.
Los Angeles Tourism’s Marketing and Sales teams joined forces to host Gifted Travel Network (GTN), a Virtuoso luxury agency pre-conference in Los Angeles on September 11. GTN, a host agency with over 400 independent luxury advisors located across the US held their annual conference aboard Royal Caribbean Navigator of the Sea which embarked from Long Beach. The group also held a a pre-conference event at the Fairmont Century Plaza from September 11-12.
Los Angeles Tourism partnered with the Beverly Center to host a champagne welcome for the 38 luxury advisors and 2 GTN corporate team members who arrived early in Los Angeles for a half-day immersive experience. The welcome was followed by brunch at Yard Bird and free time to explore Beverly Center, a private docent tour of The Getty Center and concluded with a reception hosted by the Fairmont Century Plaza.
Germany Welcomes L.A. Tourism for Mission and Brand USA Travel Week
L.A. Tourism's team recently traveled to Germany for a Travel Trade and Media Mission as well as Brand USA Travel Week Europe. While in Munich for the mission, Francine Sheridan and Hayley French from our U.K. office executed a client event which included an updated training session for travel trade attendees on Los Angeles’ product offerings and interviews with trade publications.
The team then traveled to Frankfurt for a successful Brand USA Travel Week where over 30 meetings were held with travel trade companies and executive airlines from across Europe, including our primary focus markets: the UK, Germany, and France. Our own Adam Burke took part in the CEO Summit where 25 destination CEOs participated in a series of interviews with top European media outlets and key journalists. Lisa Preece, European Communications Manager, also had meetings with press from the UK, France, Germany, Italy and Netherlands to share L.A.’s latest news and PR activities. The results are already being seen with coverage in publications including Travel Weekly (UK), TTG (UK) and TTG Italia.
