LOS ANGELES ROLLS OUT THE RED CARPET TO SHOWCASE LA’S CUTTING-EDGE STREET ART SCENE WITH LONDON’S SAATCHI GALLERY
Unique partnership aims to spotlight Los Angeles as a global leader in art and culture
LONDON, UK (16 February 2023) – Los Angeles Tourism is partnering with the Saatchi Gallery on a new exhibition, BEYOND THE STREETS LONDON, which gives visitors a glimpse of the City of Angels' buzzing arts and culture scene.
London’s BEYOND THE STREETS exhibition spans over three floors of Saatchi Gallery, showcasing new works, large-scale installations and extraordinary fashion from over 100 artists around the world, featuring more than 25 iconic Los Angeles street artists. Highlighted artists include prolific LA muralist and co-designer of Los Angeles Tourism’s logo, Shepard Fairey; Mark Machado, aka MISTER CARTOON, who’s artwork appears in Los Angeles Tourism’s future Spring advertising campaign; Estevan Oriol, director and star of Netflix’s LA Originals, and Chaz Bojórquez, who is credited with bringing a new graffiti style to LA’s Highland Park in the 1970s.
Over the last 50 years, Los Angeles has transformed from an outsider art scene to a capital of contemporary art, with more museums than any other place in the U.S. Cutting edge art can be spotted across the city, from handwritten signs to elaborate murals, giving visitors a chance to experience authentic LA.
This energy comes to London with BEYOND THE STREETS LONDON following a blockbuster LA edition in 2018, giving the British public a chance to sample the creative spirit of the City of Angels.
Those who are inspired to see LA’s street art in-person are in luck – a social media competition will launch on 28 February, giving street art fans the chance to win a holiday to Los Angeles for two to explore MISTER CARTOON’s favourite city spots to enjoy art, eat great food and hang out like a local.
Adam Burke, President and CEO of Los Angeles Tourism, said: “I can’t wait for London to see this incredible Los Angeles-born artwork up close at the Saatchi Gallery. Some of LA’s most iconic street artists and their incredible works are crossing the pond to appear in London for the first time. I hope that everyone inspired by this exhibition comes to see us in Los Angeles soon for epic murals, ground-breaking new galleries and more museums than anywhere else in the U.S. We are ready and waiting to roll out the red carpet for you.”
Roger Gastman, Curator of BEYOND THE STREETS, explains: “Los Angeles has been an integral chapter in the BEYOND THE STREETS story. It played host to our inaugural show in 2018 and became a permanent home in 2022 with the opening of our gallery and flagship space. We’re excited to bring the authenticity of L.A. culture to London and are confident our show at Saatchi Gallery will inspire travellers from all over the UK to pay Los Angeles a visit in the very near future.”
L.A. Artist Mark Machado, aka MISTER CARTOON, adds: “BEYOND THE STREETS understands how to exhibit my art to the world in an authentic, elevated way. With the show being in London, for the first time, it’s not taken lightly. I love the vibes, I love the people, and London loves LA and respects LA street culture. LA is in the soul of my artwork and what I do.”
Inspired by the artwork at the Saatchi Gallery? Explore LA's authentic street art scene in person. Start with Discover LA's guides to take a walking tour of Shepard Fairey's most iconic murals; find the first large-scale mural in the US by David Siqueiros and pay homage with LA's memorial walls for Kobe Bryant and Nipsey Hussle.
The recovery of travellers from the U.K. to Los Angeles is already well-underway. The market is expected to recover to 2019 levels by 2025, which will be aided by a strong increase in airlift from the UK to Los Angeles International Airport (LAX). Currently 62 direct flights and 17,680 seats are available per week.
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ABOUT LOS ANGELES & LOS ANGELES TOURISM
Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the non-profit destination marketing and sales organization for the Los Angeles tourism industry and the ultimate resource for where to stay and play in the LA area.
Los Angeles is a dynamic, ever-evolving destination – where diversity thrives, and everyone is welcome. Discover the true LA by exploring its more than 30 culturally rich neighbourhoods, each one offering a distinct vibe. LA is home to more than 300 days of warm sunshine, 75 miles of idyllic shoreline, more museums and performing arts venues than any other U.S. city, and an innovative culinary scene led by influential tastemakers. A global creative capital and the epicentre of the sports universe, LA presents limitless possibilities for visitors from around the world. For more information, visit discoverlosangeles.com, follow at facebook.com/DiscoverLosAngeles, or @discoverLA on Twitter, Instagram and TikTok.
ABOUT SAATCHI GALLERY
Since 1985, Saatchi Gallery has provided an innovative platform for contemporary art. Exhibitions have presented works by largely unseen young artists, or by international artists whose work has been rarely or never exhibited in the UK. This approach has made the Gallery one of the most recognised names in contemporary art. Since moving to its current 70,000 square feet space in the Duke of York’s Headquarters in Chelsea, London, the Gallery has welcomed over 10 million visitors. The Gallery hosts thousands of school visits annually and has over 6 million followers on social media. In 2019 Saatchi Gallery became a charity, beginning a new chapter in its history. www.saatchigallery.com
Registered Charity Number: 1182328
Saatchi Gallery, Duke of York's HQ, King's Rd, Chelsea, London SW3 4RY
Join the discussion about the exhibition online: #BEYONDTHESTREETSLONDON
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TikTok: @saatchi_gallery I @beyondthestreets
Twitter: @saatchi_gallery I @Beyond__streets
Facebook: @saatchigalleryofficial I @beyondthestreetsart
ABOUT BEYOND THE STREETS
BEYOND THE STREETS was founded by Roger Gastman, producer of the 2010 Academy Award-nominated film, Exit Through the Gift Shop, co-curator of Art in the Streets (2011) at the MoCA in Los Angeles, and director of the SHOWTIME documentary Rolling Like Thunder (2021), a plunge into the underground world of freight train graffiti culture. BEYOND THE STREETS is an art-driven cultural and educational worldwide movement celebrating mark makers and rule breakers, agitators and instigators. Its curation showcases the best of contemporary and emerging artists, with a focus on graffiti and street art creators. Boasting over 100 artist collaborators per show, BEYOND THE STREETS is known for its massive-scale exhibitions, immersive educational experiences, and engaging pop-up events, which have played host to over half a million unique visitors between its shows in Los Angeles, New York, The Hamptons and digital showcases with NTWRK. BEYOND THE STREETS exhibitions have produced over 2.5B media impressions through global art publications, business journals and culture magazines, with new show openings coming to Shanghai and London in 2023. BEYOND THE STREETS is widely recognized for its innovative brand partnerships and premium publications, which include over 75 published and authored book titles, including works for the likes of Martha Cooper, Felipe Pantone, POSE, Paul Insect, DABSMYLA and Beastie Boys, amongst others. BEYOND THE STREETS pushes the very idea of art beyond any preconceived boundary. www.beyondthestreets.com