The L.A. Tourism Sales team shined as bright as Hollywood's stars at IMEX America in Las Vegas October 18-20, 2015. Considered to be America’s largest worldwide exhibition for incentive travel, meetings and events, IMEX America is the place to do serious business on a global scale.
L.A. Tourism shined at IMEX America with a sleek booth adorned with elegant white drapes set in a prime location on the show floor. L.A.’s team of destination experts were joined at the booth by several partner hotels, venues and services including L.A. LIVE, Hilton Los Angeles Airport, JW Marriott Los Angeles L.A. LIVE, Levy Restaurants Sports and Entertainment, The Studios at Paramount, Sheraton Gateway LAX, SLS at Beverly Hills, The Garland, Westin Bonaventure Hotel & Suites and Wolfgang Puck Catering.
During the show, L.A. Tourism and booth partners conducted nine group presentations on everything that makes Los Angeles one of the country’s hottest meetings destinations to 97 hosted buyers. L.A. Tourism also met with 89 clients during pre-scheduled, one-on-one appointments while L.A.’s booth partners met with an additional 118 clients, combining for 201 total individual appointments on the show floor.
L.A. Tourism also hosted several top media publications for a sneak peek of their new meetLA.com website, designed specifically to fit the needs of meeting and event professionals. Publications including Smart Meetings, Prevue, PCMA Convene, Successful Meetings and MeetingsNet all received a preview of the stand-alone site which makes buying decisions become simpler and stress-free.
2015 was another record-breaking year for IMEX America as 3,100 destinations and companies spanning 150 countries exhibited at the trade show including 80 new booths and 56 expanded ones. IMEX’s Hosted Buyer Program, the largest in the industry in North America, brought a record 3,000 buyers from 54 countries to the show. Nearly 11,000 people attended the event with more than 66,000 business appointments over the course of three days.
Make sure to catch L.A. Tourism at IMEX America 2016 to Meet L.A.!