According to the latest Northstar/Cvent Meetings Industry PULSE Report, booking timelines continue normalizing as planners actively source and book new in-person events. Higher attendance expectations and increased meeting volume buoy the value of in-person events.
This comes as planner satisfaction with hotel service levels and RFP response times steadily improve. However, there are lingering concerns about value versus cost, with booking strategies reflecting the need for flexibility and maximizing ROI.
Key findings:
• Key Finding #1: Planners anticipate a rise in attendance as they increase in-person meeting volume
• Key Finding #2: Planners’ satisfaction with hotel staff and RFP response times continues to trend upward
• Key Finding #3: Despite cost concerns, planners still invest in event tech and want hotels to do the same
For valuable planner insights – get your copy of the PULSE Report today by clicking to our website above!