Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide. Saturday, Nov. 24 is officially Small Business Saturday, a day started in 2010 by American Express to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day and this year it’s sure to be even bigger. American Express is offering free and easy-to-use tools to help small businesses get the most out of the day and tools for consumers to show their support. Tools available to small merchants can be dowloaded here.