October 2017 News & Notes
Pacific Standard Time: LA/LA
Pacific Standard Time: LA/LA, an ambitious exploration of Latin American and Latino art in dialogue with Los Angeles. Led by the Getty, Pacific Standard Time: LA/LA launched last month across more than 70 arts institutions in Southern California – 50 of which are in L.A. As a lead sponsor of the event, L.A. Tourism has been working closely with PST: LA/LA to identify and execute against a variety of promotional initiatives, with the intent of driving visitation and overnight stays throughout the five-month series.
L.A. Tourism’s Communications team provided international media relations support for launch events in London, Mexico City, Berlin and Paris, and will incorporate the event into the agendas of visiting media; Digital will prominently feature information about PST: LA/LA on DiscoverL.A.’s website, social media channels and e-communications, and is hosting Key Opinion Leaders to drive increased social conversation; and, short-haul advertising will be pushed both domestically and in Mexico. Nearly 25% of visitors to PST: LA/LA are expected to be non-locals.
November Member Mixer
Join L.A. Tourism and fellow industry peers for an evening of cocktails, hors d’oeuvres and networking at STK Los Angeles at W Los Angeles – West Beverly Hills. Valet Parking for STK Los Angeles is located at the front entrance of W Los Angeles – West Beverly Hills. $10.00 per car with validation. Street and Metered Parking is limited, but available. Questions? Contact Eirene Glyptis at EGlyptis@latourism.org
INDUSTRY NEWS & NOTES
Transient Occupancy Tax General Fund receipts totaled $24.2 million in July and $30.0 million in August, bringing the Fiscal Year cumulative total to $54.2 million, 5.6% above adopted budget. The 2017-18 Adopted Budget includes a proposed $282.1 million in TOT General Fund receipts for the year, a 6.2% increase compared to the FY 2016-17 total.
Los Angeles Convention Center reported an 81% average occupancy for its exhibit halls during the month of August, higher than the three prior years. The 121,000 people attending August events generated an estimated $49 million in economic impact for Los Angeles, $37 million from two citywide events and $12 million from local shows.
