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Discover Los Angeles is partnering with Visit California to bring members the latest China Ready information. Visit California’s innovative Global Ready China seminar series is coming to Los Angeles. The 3-hour, in-person seminar will provide an in-depth look at the growing and dynamic Chinese market. A panel of leading industry experts will be discussing cultural nuances and etiquette, marketing strategies and the latest market trends including the luxury travel segment.  For members who have not participated in LATCB’s China Ready program, this will be a great opportunity to learn how to attract, engage and keep these valuable travelers from China.

Key Takeaways:
•    Trends in Chinese Travel
•    Tips for Meeting Traveler Expectations
•    Best Practices for Serving Chinese Visitors
•    Insights from Chinese luxury tour operators

Date:           March 28, 2017
Time:           8:30 – 11:30am
Venue:         InterContinental Century City at Beverly Hills
Cost:            $30

Register for Global Ready China in Los Angeles today!

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Discover L.A.’s Australia office has been nominated for ‘Best International Tourist Office’ for the 2017 Australian Federation of Travel Agents National Travel Industry Awards – AFTA NTIA. The nomination was received by members of the tourism industry who will then vote for the 5 nominated tourism boards. Regional Director Craig Gibbons remarked “We are greatly humbled by this nomination and grateful that our local industry appreciates all the work we do in market to promote L.A. and even more so that we are a small team that has been nominated alongside state and national tourism bodies”.

Voting is now open with the Awards taking place on July 22 in Sydney.

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Discover L.A.’s Shanghai office attended Ctrip Travelers’ Top Spots Awards Ceremony in Shanghai on February 21, 2017. The 2016 Awards were voted on by more than 7 million people. Los Angeles was awarded ‘Best Luxury Tourist Destination,’ ‘Best Driving Destination,’ and No. 3 for Best International Long Trip Tourism City. The Ctrip Travelers' Top Spots Awards have been the premier awards in China's travel and tourism industry for the past eight years.

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Recognized for L.A.'s rich MICE resources including easy access from China's various cities to LAX, endless only-in-L.A. venues, and Discover L.A.’s efforts in promoting L.A. as an attractive MICE destination, L.A. was awarded the MICE Destination of the Year 2016 at the 2016 Miracle Workers Awards Ceremony of China's MICE industry, organized by China BT MICE, China’s leading MICE trade publication in Beijing on Feb. 27, 2017.

Hainan Airlines launched the only nonstop service between LAX and the giant city of Chongqing, China, a booming manufacturing city with a metropolitan area of over 30 million people famous for its world-renowned hot pot and spicy cuisine. Chongqing is on the Yangtze River, a major cruise terminus, with its beautiful Three Gorges. This is the first time Chongqing has ever had a nonstop flight to North America.

The two citywides and 11 local events hosted at the Los Angeles Convention Center during January 2017 brought 251,700 attendees to the LACC and generated an estimated $35 million in economic impact for the City of Los Angeles.

January 2017 TOT General Fund receipts totaled $19.1 million, bringing the fiscal year to date total to $152.3 million. This is $11.3 million higher than the year to date adopted budget and $19.8 million, or 15.0%, higher than the same time last year.