News & Notes - April 2017

Everyone is Welcome

Discover Los Angeles launched its ‘Everyone is Welcome’ initiative in key international markets. ‘Paper Planes,’ created by Discover L.A.’s in-house creative team, is an inspirational journey that takes viewers through the streets and shores of Los Angeles. Set to the soundtrack of L.A.-local Father John Misty’s song, “Real Love Baby,” it features cameos of famed street art by Shepard Fairey and DourOne; Madonna’s choreographer Megan Lawson and dancer, Jo’Artis Ratti (Big Mijo); and, Layla Shaikely, creator of the #mipsterz (Muslim hipsters) trend. Half of the cast for the video were literally chosen on the streets of L.A., in real-time. The spot delivers an authentic message of hope, wonder and the destination’s willingness to accept everyone with open arms.

L.A. Culture Season

The Los Angeles art scene is in full bloom this spring as widely anticipated museums are expected to open throughout the city. From an immersive exhibit centered around the hero’s journey to an expansive contemporary art museum by Guess co-founders Paul and Maurice Marciano, the City of Angels will be home to some of the most exciting artistic experiences of the season. Discover Los Angeles announced a selection of highly anticipated openings and launches this spring including The 14th Factory, Museum of Ice Cream, The Marciano Art Foundation, and more.

INDUSTRY NEWS & NOTES


Delta Air Lines will set off a move of airlines at LAX never before seen at a major U.S. airport in May 2017. LAX Airport and airline staff will relocate 21 airlines as part of Delta’s move from Terminals 5 and 6 to
Terminals 2 and 3.  Much of the work will take place on May 12, 14 and 16, immediately following the last flight operations each day, and continue into the early-morning hours of the following day.  

L.A.'s Leisure & Hospitality sector added 13,900 jobs between December 2015 and 2016, a 2.8% year-over-year increase. The jobs sector had the second biggest increase for employment in L.A. County, following only Educational & Health Services, which added 19,700 jobs over the same time period.

TOT collections for the City’s General Fund totaled $20.5 million for the month of December 2016, bringing the fiscal year-to-date total to $133.2 million, $17.6 million higher than the year to-date for Fiscal Year 2015-16 (a year-over-year increase of 15.3%)

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Discover Los Angeles