Los Angeles (May 2, 2022) – Just in time for National Travel and Tourism week, Atlas Obscura and Los Angeles Tourism are thrilled to introduce a first-of-its-kind partnership, together creating fresh and innovative ways to discover Los Angeles through keepsake materials. The new spectrum of publications includes a special hardcover edition of the Explorer’s Guide to LA, an art-like Official Visitors Map, a Meeting Planners Guide, and introducing the bespoke L.A. Luxury Guide, offering a bookmark – worthy range of all that L.A. has to offer.
Tapping into Atlas Obscura’s unique brand of creativity and NYT best-selling acumen, The Explorer's Guide to L.A. allows readers to discover thoughtfully curated itineraries by neighborhood and a fun collection of one-of-a-kind illustrations. There’s a taco trek for foodie lovers, a dreamy stargazing guide and an outline of the hidden wonders found in L.A.’s Arts District. A digital multi-layered interactive map allows tech savvy travelers to explore neighborhoods through curated itineraries. Helpful QR codes included throughout the book will lead readers to the Atlas Obscura and Discover Los Angeles sites for more rare finds to add to their adventures across Los Angeles:
● Neighborhood Spotlights features 30 of the city's most charming and culture-rich enclaves like Little Ethiopia, Leimert Park Village, Frogtown, the NoHo Arts District and more.
● A Bucket List, With A Twist offers a second look at the icons of Los Angeles and what you may have missed on your first visit.
● Top Hidden Gems to explore, ranging from secret sea caves and the secluded beaches of Palos Verdes Peninsula to the Valley’s sushi row. Pro-tips from locals who know.
"It’s been such a joy to work with the team at Los Angeles Tourism & Convention Board. For myself and the writers and editors on this project, many of them L.A. natives, getting to write and curate the official visitors guide to the city of L.A. was an absolute dream” said Atlas Obscura Co-Founder Dylan Thuras. “We hope that these guides will inspire all the curious travelers arriving in L.A., to try new things, as well as providing new adventures for longtime L.A. residents! There is really no limit to what L.A. has to offer."
“As one of the world’s most inclusive communities where everyone is welcome, Los Angeles’ diversity is one of our greatest strengths, and is something that we celebrate every day,” said Adam Burke, President and CEO of Los Angeles Tourism.
“Our bold new Official Visitor's Guide leans into the unique voices of journalists from a variety of backgrounds who know and love our City of Angels as much as we do. We are grateful for our partnership with the team at Atlas Obscura to reimagine destination marketing materials with a fresh and innovative approach.”
To mark the occasion, Atlas Obscura is offering a bookable culinary trip to indulge in L.A.’s unusual street eats, bask in California sunsets, taste the best local wines, enjoy a quintessential L.A. movie night at one of city’s classic independent theaters and much more. The Gastro Obscura “Los Angeles: America’s Culinary Frontier” 5-day trip includes a stay in a stylish Hollywood hotel located in the heart of the city.
For more information, please visit the Atlas Obscura website or Los Angeles Tourism & Convention Board’s website.
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ABOUT ATLAS OBSCURA
Atlas Obscura is an award-winning travel and experiences company and "Definitive Guide to the world’s hidden wonders." Founded in 2009, Atlas Obscura has a community of millions of global explorers, takes thousands of people on trips around the world, has published three New York Times bestselling books with more than a million copies in print, and produces the Atlas Obscura Podcast, the #1 Travel Podcast. The company has won the SXSW Award in 2010 and has also been nominated for three National Magazine Awards, a James Beard Award, three Webby Awards, and named one of Inc. 5000’s fastest growing companies in 2020. www.atlasobscura.com
ABOUT LOS ANGELES TOURISM
Los Angeles Tourism & Convention Board (Los Angeles Tourism) is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations. Through its global brand marketing and sales efforts, Los Angeles Tourism works to inspire travelers to choose Los Angeles for a vacation, meeting or convention. A global creative capital and the epicenter of the sports universe, L.A. presents limitless possibilities for visitors from around the world. discoverlosangeles.com