Discover Los Angeles
Visit California Brazil Sales Mission
L.A. Tourism’s International Tourism team participated in Visit California’s Brazil Sales Mission to Rio de Janiero, Sao Paulo and Belo Horizonte from June 18-22, 2018. During the mission, staff shared the latest destination updates including the newest L.A. hotels and product offerings to over 250 luxury and trade agents.
Visit California Mexico Sales Mission
L.A. Tourism’s International Tourism team participated in Visit California’s Mexico Sales Mission to Mexico City, Monterrey and Guadalajara from March 12-16, 2018. During the mission, staff shared the latest destination updates including the newest L.A. hotels and product offerings to over 340 trade agents.
Sales Calls in Sao Paulo
In partnership with Citadel Outlets, Universal Studios Hollywood and Warner Bros Studio Tour, L.A. Tourism participated in sales calls to nine top trade agencies in Sao Paulo, Brazil from June 25-27, 2018. The team visited Travel Trade, CVC Corp, Queensberry Viagens, MMT Gapnet Flytour, and TPI to promote the newest destination offerings. The group also hosted a networking dinner to strengthen relationships with Brazil’s travel trade while showcasing Los Angeles as a premier travel destination.
L.A. Tourism in Germany
L.A. Tourism’s Germany rep Ines Niehues conducted a destination training for 14 service center agents from Explorer Fernreisen and CANUSA on July 12, 2018 as she shared the latest L.A. products and developments while introducing the L.A. Insider online training module.
HIS Seminar with BrandUSA Japan
In partnership with BrandUSA Japan, L.A. Tourism conducted an in-house training seminar for 100 new staff at HIS from July 11-13, 2018. Representative Emiko Morimoto shared the latest destination updates highlighting LAX Airport’s modernization, new and upcoming L.A. hotels and attractions, as well as luxury dining restaurants.
BrandUSA Sales Mission in Korea
L.A. Tourism's South Korea representative Yae Hwon Kim participated in BrandUSA’s Sales Mission to Korea from July 11-12, 2018. Yae Hwon participated in travel mart sessions to enhance relationships with agents throughout the market, sharing the destination’s latest updates including LAX Airport’s modernization as well as the newest L.A. hotels and attractions. A total 27 U.S. partners including DMOs, hotels, and attractions along with 32 Korean travel agencies participated in the mission.
Visit California Luxury Operators Mission
L.A. Tourism’s U.K. office participated in Visit California’s Luxury Operators Mission held at Soho Farmhouse in England’s Oxfordshire countryside. The two-day mission, emulating California’s laid-back luxury lifestyle, welcomed 16 top U.K. luxury operators who participated in networking sessions and quintessential California activities such yoga, tennis and horse riding. Francine Sheridan shared the latest destination updates and newest luxury offerings with the group.
L.A. Tourism in China
Chengdu Office Celebrates First Anniversary
L.A. Tourism’s Chengdu Office celebrated its first anniversary on July 26, 2018 with a reception, welcoming 28 trade representatives and distinguished guests including Consul General Jim Mullinax, Deputy Consular Section Chief Chelan Bliss, President and Executive Director of Sister Cities of L.A. Fabiola Vilchez, as well as other airline and travel partners. Regional Director Kate Chang delivered remarks highlighting the office’s accomplishments and milestones from the past year such as the launch of direct air service from Chengdu and Chongqing to LAX by Hainan Airlines. The latest ‘Everyone is Welcome’ campaign was showcased at the reception, which encourages travelers to see L.A.’s diverse faces and places.
Training at Zuzuche.com
In partnership with Visit California, L.A. Tourism’s Guangzhou office conducted an in-house training for 11 staff at Zuzuche.com, one of the industry’s largest car rental companies, on July 4, 2018. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and experiences. Zuzuche.com’s L.A. business was ranked first in the U.S. among Chinese travelers from 2017 to the first half of 2018.
L.A. Angels Salon
Co-organized by Citadel Outlets, L.A. Tourism’s China office conducted L.A. Angels Salon events for 24 luxury and tailor-made trade representatives in Guangzhou and Beijing from July 5-6 and July 12-13, 2018, respectively. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping experiences. The L.A. Mini Products/Packages were also promoted to provide more in-depth destination training and itineraries while our social media channels including WeChat and L.A. Angels’ Friends were also introduced.
2018 Global Tailor-Made & High-end Travel Summit
L.A. Tourism’s China director Kate Chang participated in the 2018 Global Tailor-Made & High-end Travel Summit and Destination Resource Matchmaking Meeting hosted by Tourism Media on July 10, 2018. Kate joined a panel discussion on “The Future of Tailor-Made Travel,” where she promoted the L.A. Mini Products/ Packages as an essential tool for tailor-made travel and discussed how L.A. Tourism is showcasing Los Angeles as a premier travel destination. At the booth, staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping experiences.
In-house Trainings for Tongcheng
L.A. Tourism’s China office organized a co-op marketing campaign with Tongcheng, one of the main OTAs in China, to jointly promote LAX, TMD hotels and L.A. in-depth tours, etc. A series of 12 in-house trainings are scheduled for the frontline sales staff in different outlets of Tongcheng. Staff conducted destination trainings for 37 sales staff in Chengdu on July 10, in Shanghai on July 17, and in Wuhan on July 24.
L.A. Tourism’s China offices participated in BrandUSA’s roadshows in Harbin, Shenyang and Wuhan throughout July, attracting 510 trade representatives from Northern China and Hubei province. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping experiences. The L.A. Mini Products/Packages were also promoted to provide more in-depth destination training and itineraries while our social media channels including WeChat and L.A. Angeles Academy were also introduced.
Luxury Tourism Resources with UA
In cooperation with United Airlines, L.A. Tourism’s Shanghai office organized a networking event with UA to promote L.A.'s luxury tourism resources on July 12, 2018. Staff shared a presentation highlighting L.A.’s luxury hotels, unique and luxury experiences including Porsche Experience Center, Exotics Racing, luxury cruises, as well as The Private Suite at LAX.
In-house Trainings in Wuhan
L.A. Tourism’s Shanghai office conducted sales calls and trainings at Dynasty's Travel (Wuhan) Co., Ltd. and Hubei Airlines Holiday International Travel Service Co., Ltd. from July 24-25, 2018. Staff shared the latest destination updates, highlighting LAX Airport's modernization and direct air services as well as the newest L.A. attractions and shopping experiences. The L.A. Mini Products/Packages were also promoted to provide more in-depth destination training and itineraries while our social media channels including WeChat and L.A. Angeles Academy were also introduced.
Discover Los Angeles
L.A. Tourism is pleased to announce "L.A. Visionaries: The Decade Ahead," a moderated panel discussion taking place at Market Outlook Forum 2018 on Wednesday, August 29.
You'll hear from L.A. experts in the areas of culinary, transit, arts & culture, and sports with a look ahead to the next decade in Los Angeles. Our distinguished panelists include:
- Susan Feniger, chef/co-founder of Border Grill – A tireless champion for L.A.'s culinary community, Susan was named a recipient of the 2018 Julia Child Award along with with her longtime business partner and collaborator Mary Sue Milliken. This marks the first time that a female chef has ever received this prestigious honor. Susan has also been recognized by the California Restaurant Association with its Elizabeth Burns Lifetime Achievement Award. With Zagat naming L.A. the “Most Exciting Food City of 2017,” the rest of the country is quickly learning that Los Angeles has truly become one of the world’s premier culinary destinations. While dineL.A. celebrates its 10th anniversary this year, an estimated 122 million Americans plan to take a culinary-focused vacation in 2018, making it a powerful driver for tourism. What’s in store for the future of L.A.’s exciting culinary scene?
Seleta J. Reynolds, General Manager of the Los Angeles Department of Transportation (LADOT) – Regarded as a visionary in her respective field, Seleta is on the leading edge of how tech can transform an urban landscape. She is responsible for implementing “Great Streets for Los Angeles,” a plan to dramatically expand access to integrated transportation choices for Angelenos and visitors alike. As Los Angeles continues to break tourism records, a slew of new sports and cultural venues opening their doors, and a full slate of mega events set for the next decade, ‘sustainable tourism’ will be an imperative focus. Mobility is a foundational aspect of that effort, so we ask: how will technology transform L.A. into the “Smart City” of the future?
Kathryn S. Schloessman, President of Los Angeles Sports & Entertainment Commission (LASEC) – As President of LASEC, Kathy bids to host and retain major sporting and entertainment events in Los Angeles. The competition for attracting high-profile events has never been tougher, so Kathy and her team must continuously innovate to ensure Los Angeles offers an unparalleled experience for event organizers and their attendees. In the next decade, Los Angeles will host the MLB All-Star Game, Super Bowl, College Football Playoff National Championship, World Olympics, and is also an official Candidate Host City for the 2026 FIFA World Cup. In additional to an array of sports teams and iconic venues, we’re excited to hear about L.A.’s meteoric rise to becoming the ultimate sports capital of the world.
Kristin Sakoda, Executive Director of Los Angeles County Arts Commission – A new member of the Los Angeles family, Kristin is a passionate advocate for arts and culture in all forms. A lifelong creative professional and arts practitioner, she previously served as Deputy Commissioner of the New York City Department of Cultural Affairs and has graced stages across the U.S. and internationally including the national tour of “Rent” and “Mamma Mia!” with the original Broadway cast. Powered by its diverse artistic community, L.A. is a global creative capital where innovation thrives. We’ll hear about what makes Los Angeles a mecca for the world’s greatest imaginators, artists and storytellers both present and future.
The panel will be moderated by Los Angeles Magazine's Arts and Culture Editor Marielle Wakim. Marielle has earned a Masters in Professional Writing from the University of Southern California and a BA in English Lit from Miami University (the one in Ohio). Her published works have appeared in the New York Times, NPR, Huffington Post, Relevant, DAME, and elsewhere.
Don't forget to register for Market Outlook Forum, an exclusive members-only event where you will:
- Learn about the latest travel and tourism trends from industry experts
- Get the latest L.A. visitation forecasts and industry perspectives
- Take a first look at L.A. Tourism's global sales and marketing plans for the year ahead
- Network with key L.A. Tourism departments and learn how to participate in Discover L.A. programs and events
- Walk away with a digital version of L.A. Tourism's Marketing and Planning Resource Guide, L.A.’s definitive tourism data resource, providing the most up-to-date and reliable industry information; a must-have in order to effectively compete and succeed in today’s marketplace. The guide is filled with L.A. market analysis, visitor profiles, spending habits and travel activity preferences by international markets
The complimentary event will take place at the Westin Bonaventure Hotel in Downtown Los Angeles. After the program, stay and network with the L.A. Tourism team and industry colleagues during the Member Mixer.
Discover Los Angeles
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