Discover Los Angeles
Designed by Gensler, Banc of California Stadium will be the home of Major League Soccer’s latest expansion team, Los Angeles Football Club (LAFC). Set to debut in Spring 2018, the 22,000-seat development is the first open-air stadium to be built in Los Angeles in over 30 years. Located in Exposition Park, Banc of California Stadium brings more than $350 million in private investment to Southern Los Angeles.
Banc of California Stadium offers premium amenities and hospitality spaces throughout the venue including a chef-driven international food hall, event rooftops and specialty bars. Perfect for any sized event including conferences, socials, and festivals, the stadium is equipped with state of the art technology and the best sightlines of its type with a 34-degree seating slope creating a close-up experience for fans. There are 4800 parking spaces on-site within the park and adjacent lots sufficient to accommodate a sold-out event. The stadium anchors the south end of the Figueroa corridor and is framed by views of the Downtown Los Angeles skyline.
For more information, please visit http://www.LAFC.com
Discover Los Angeles
L.A. Tourism launched its extension of its ‘Everyone is Welcome’ initiative, 'LA <3,' which will be the global theme for the destination throughout 2018. A :30 film featuring the city’s diverse faces and places, both of which make Los Angeles a special place to visit, launched online via digital platforms like Hulu, Youtube and Glassview; new :10 videos of various locales on both Facebook and Instagram; as well as display and banner ads throughout a variety of travel, lifestyle and cultural sites in the U.S., Mexico City and China.
Domestically, the campaign is live in NYC, Chicago, DC, Boston, Baltimore & California (SF, Sacramento, San Diego & Fresno). New Yorkers will find high impact boards near Times Square, Penn Station and at the Port Authority. Over 2,000 static and digital posters will be placed throughout the subway and will feature an “L.A. ♥” extension, which welcomes visitors to experience the love that L.A.’s faces and places have to offer.
L.A. Tourism captured content at nearly 50 locations around Los Angeles, with more than 100 talent - both actors and real Angelenos - who represent L.A.'s wide spectrum of millennial travelers.