Los Angeles Tourism

From April 1-30, the LATCB International Team hosted four FAM trips to allow travel trade professionals to experience L.A.’s attractions and our members and partners in person, with groups from Australia (3 guests), Japan (11 guests), and the U.K. (10 guests). 



Los Angeles Tourism

Join us for the next LATCB monthly Member Mixer coming up on Thursday, May 29, 5:30 p.m. - 8:00 p.m. at Rose Bowl Stadium located at 1001 Rose Bowl Dr., Pasadena, CA 91103. Enjoy a complimentary cocktail, hors d'oeuvres and networking with your industry peers. Our monthly Member Mixers are a great opportunity to meet many of your fellow LATCB members from a wide variety of L.A.-area tourism and hospitality businesses, while enjoying some of the L.A. area’s unique venues. Mark your calendar!

March 2014 Lodging Metrics


  • Los Angeles ranked 9th place among the Top 25 Markets with an Occupancy rate of 80.3%, up +5.3% compared to the same period last year (76.3%).
  • Los Angeles ADR was $141.60 and ranked 8th among the Top 25 Markets, up +6.8% compared to the same period last year ($132.63).
  • Los Angeles RevPAR was $113.76 and ranked 7th among the Top 25 Markets, up +12.5 compared to the same period last year ($101.15).
  • Rooms nights sold were 2.42 million countywide, reflecting a +5.9% increase over March 2013 (2.28 million room nights).
  • The LAX area (87.4%) and Hollywood/Beverly Hills (84.5%) both reported the highest Occupancy rate for the month. 
  • Pasadena/Glendale/Burbank (+17.4%) and Los Angeles East (+17.0%) reported the largest YOY RevPAR growth.



Discover Los Angeles


LATCB was proud to welcome Travel Exchange 2014 to the Los Angeles Convention Center, Feb. 16-20. The conference is produced by the National Travel Association (NTA) and the United Motorcoach Assocation (UMA) and is a citywide convention combining NTA’s Annual Convention and UMA Motorcoach EXPO – creating a unique travel industry event with 3,500 American and Canadian travel buyers and sellers on the same floor. Hosting this large tradeshow provided an opportunity to showcase L.A.’s unique attractions and LATCB members and partners to the travel trade. LATCB hosted extended sightseeing tours for the delegates to L.A. member attractions. LATCB had 45 confirmed appointments as well as networking opportunities throughout the four-day conference. 




Los Angeles Tourism

Anschutz Entertainment Group (AEG) has begun official operations as the private-sector management company operating the City-owned Los Angeles Convention Center, after completing a transition period. The City of Los Angeles has re-structured governance of the Convention Center, centered on strong management and an increased customer service orientation. Management by a private-sector operator is an approach increasingly pursued by the nation’s top-performing convention centers, and is considered essential to maximize the City of LA’s competitive success to secure conventions and events. AEG is one of the world’s leading sports and entertainment presenters, with a collection of over 100 premier facilities around the world, including STAPLES Center and the 4 million square-foot L.A. LIVE sports and entertainment complex, adjacent to the Convention Center. LATCB has a long-standing relationship with AEG, as well as a strong, synergistic partnership, with LATCB bringing its strong capacities in convention sales, and AEG providing the best facilities management and services available.

AEG also announced the launch of new services at the Convention Center. Starting Jan. 1, 2014, LACC will launch its new “Taste of LA” food and beverage experience as the venue’s signature and exclusive dining offerings. Operated in partnership with Levy Restaurants, “Taste of LA” will feature upgraded menus in both concession fare and catering while providing new dining options in line with the city’s culinary star power. There will also be new in-house audiovisual service provided by Encore Event Technologies, the hospitality division of the Freeman Company. LACC also opened up electrical services, to offer show managers the opportunity to select specific services from preferred provider lists that are vetted and compiled by the LACC staff. The “approved vendor model” will enable Show Managers to select from preferred providers including Edlen Electric, Trade Show Electric/GES and Freeman Electric. The Los Angeles Times published an editorial on Dec. 8, 2013, about the importance the privatization of Convention Center management. To see the article, click here.