A Note from Ernie - May 2017

President and CEO Ernest Wooden Jr., LATCB

As I write this month’s note, I am travelling alongside fellow L.A. Tourism officials to China to commemorate the opening of our fourth tourism office in Chengdu, the capital of China's southwest Sichuan Province. Our team had the good fortune of spending time there during World Routes late last year and knew it was a natural fit for expansion.  

There could not be a more ideal time to open our Chengdu office as we begin to see a rise in direct air service from the region, thanks to our esteemed airline partners. Chengdu has quickly become one of the top sources of outbound travelers in China as we look to strategically grow our market share. In fact, Southwest China has become L.A.’s fourth largest inbound market.

We take tremendous pride in being the only U.S. municipal tourism marketing organization to operate and staff full-time offices in China. Los Angeles has seen an 800% increase in Chinese visitation since 2006 – the very first year we established a presence in China (Beijing).

On the TOT front, I’m pleased to share that collections for March totaled $26.3 million bringing our fiscal year total to $193.4 million for the City of L.A.'s General Fund. This total is $24.1 million higher than the same time last year (a 14.2% year-over-year increase), and continues to be a critical source of revenue for city services we residents depend on every day.

I hope everyone enjoyed our quarterly member mixer last week; these networking mixers are a wonderful benefit to our all members as they connect you with fellow industry peers as well as the L.A. Tourism team. Thank you to our fabulous host LEVEL Furnished Living for a great evening.

These are just a few of the many updates on L.A. Tourism and our industry that we’re sharing with you in May’s newsletter. As always, we will be here, working on behalf of all of our members and partners to keep the world coming to Los Angeles.

Best wishes,
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Ernest Wooden Jr.
President and CEO
Los Angeles Tourism & Convention Board