Register for the 2015 Los Angeles Tourism Market Outlook Forum!

The Los Angeles Tourism and Convention Board (LATCB) Market Outlook Forum is the strategic forecasting conference for any business interested in capitalizing on L.A.’s record tourism growth. Los Angeles welcomed a record 44.2 million visitors from around the globe in 2014, making it one of the most-visited destinations in the U.S., and forecasts call for continued growth with 50 million visitors by 2020. This valuable event will help you prepare to welcome them and benefit from the tremendous anticipated growth in visitation.

The event will take place at the JW Marriott Los Angeles L.A. LIVE. Admission is just $125 for non-members and complimentary for LATCB members. Space is limited!

Attendees will:

  • Learn about the latest travel and tourism trends from industry experts
  • Get the latest L.A. visitation forecasts and industry perspectives
  • Take a first look at LATCB's global sales and marketing plans for the year ahead
  • Network with key LATCB departments and learn how to participate in LATCB programs and events
  • Walk away with LATCB’s Marketing and Planning Resource Book, L.A.’s definitive tourism data resource, providing the most up-to-date and reliable industry information; a must-have in order to effectively compete and succeed in today’s marketplace. The guide is filled with L.A. market analysis, visitor profiles, spending habits and travel activity preferences  by international markets

Schedule:

1:00 PM – 1:15 PM - Welcome & Opening Remarks

Ernest Wooden, Jr., President and CEO, Los Angeles Tourism & Convention Board

1:20 PM - 1:40 PM - Tourism Observations, Trends and Forecasts

Wendy Kheel, Vice President, Tourism Insights, Los Angeles Tourism & Convention Board

1:45 PM - 2:05 PM - Marketing Outlook

Don Skeoch, Chief Marketing Officer, Los Angeles Tourism & Convention Board

1:45 PM - 2:05 PM - Sales Outlook

Darren K. Green, Senior Vice President, Sales, Los Angeles Tourism & Convention Board

2:10 PM - 2:30 PM - BREAK

2:45 PM - 3:45 PM - Special Panel: LA's Next "Big Waves"

Speakers from Warner Bros., Universal Studios, and The Walt Disney Company

3:50 PM - 4:00 PM - Closing Remarks

Ernest Wooden, Jr., President and CEO, Los Angeles Tourism & Convention Board

4:00 PM - 5:00 PM - Meet L.A. Team Reception