The China-Ready Program ensures that a satisfactory level of China-readiness has been established by designated LATCB members, to deliver on LA’s promise as the premier destination for Chinese visitors. It also provides a series of relevant, in-depth training sessions for companies that wish to better understand Chinese traveler preferences and tailor products to meet their needs. The program bridges the gap between Chinese visitor expectations and LA’s hospitality and attraction offerings, and markets these designated businesses to Chinese travel trade and visitors.
LATCB seeks to build upon the success of its 2014 China-Ready Program by continuing to offer programming aimed at meeting the needs of LA Tourism members and increasing visitor satisfaction of Chinese tourists, with the goal of providing Los Angeles with an edge to grow visitation and maintain market share.
While the 2014 China-Ready Program was focused primarily on educating the membership base, 2015 will be keenly focused on helping members to activate their China-Ready programming and assist in making concrete steps to grow their business with Chinese tourists.
- Attend a minimum of three training sessions (one of which must be China-Ready Essentials)
- Listing on LATCB China website as China-Ready
China-Ready Designation reflects only that a member business has completed the China-Ready Training and Designation program.