The China-Ready Program ensures that a satisfactory level of China-readiness has been established by designated LATCB members, to deliver on LA’s promise as the premier destination for Chinese visitors. It also provides a series of relevant, in-depth training sessions for companies that wish to better understand Chinese traveler preferences and tailor products to meet their needs.  The program bridges the gap between Chinese visitor expectations and L.A.’s hospitality and attraction offerings, and markets these designated businesses to Chinese travel trade and visitors. 

In September 2015, President Obama and President Xi Jinping of China announced 2016 as the official “U.S.-China Year of Tourism.” This cooperative initiative aims to expand travel between the two countries, further developing the positive people-to-people interaction between the U.S. and China.

To leverage the initiative, LATCB’s China-Ready program in Year 3 will focus on engagement through the following programs:

  • May – China-Ready Webinar:  Rise of the FIT Traveler
  • August – Market Outlook Forum
  • September – China-Ready Webinar:  The Business Side of Feng Shui
  • October – Los Angeles Chinese Receptive Tour Operator Event*
  • November – China-Ready Webinar:  Preparing for the Year of the Rooster

*Must be China-Ready

Audiences:

- Hotels
- Attractions and Cultural Institutions
- Shopping
- Restaurants
- Sightseeing and Transportation Provider
- Service Providers

Requirements:

- Attend a minimum of three training sessions (one of which must be China-Ready Essentials)
- Meet minimum China-Ready requirements
- Submit proof of required amenities and services for relevant application category

Benefits:

- Listing on LATCB China website as China-Ready
- Dedicated feature on LATCB’s Weibo and WeChat accounts (Chinese social media platform)
- Introduction to LA-based China receptive operators
- Mention in LATCB’s Chinese Visitors Guide as China-Ready
- Use of NiHao China logo on member website, in printed materials and on-site
- Inclusion in LATCB’s Chinese travel trade marketing and PR outreach

Cost:
- Varies by programs
- US$195 per company designation cost for qualified China-Ready businesses is a separate fee, once criteria have been met

China-Ready Designation reflects only that a member business has completed the China-Ready Training and Designation program.

Resources:

China-Ready Requirements

Frequently Asked Questions

China-Ready Resources

2016 Report by Resonance: The Future of Chinese International Travel