Join us for the next LATCB monthly Member Mixer coming up on Thursday, May 29, 5:30 p.m. - 8:00 p.m. at Rose Bowl Stadium located at 1001 Rose Bowl Dr., Pasadena, CA 91103. Enjoy a complimentary cocktail, hors d'oeuvres and networking with your industry peers. Our monthly Member Mixers are a great opportunity to meet many of your fellow LATCB members from a wide variety of L.A.-area tourism and hospitality businesses, while enjoying some of the L.A. area’s unique venues. Mark your calendar!
Members will have a great opportunity to join LATCB in exhibiting at the 2014 Global Business Travel Association (GBTA) Convention, The Business Travel Event of the Year,® July 26-30 at the Los Angeles Convention Center. GBTA expects 400 business travel buyers who influence corporate travel buyers on which specific suppliers they choose. At past GBTA conventions, most exhibitors found one to six new suppliers at the event and many generated from six to over 50 new leads, including Fortune 100 business travel buyers. The travel spend among buyers averages $84 million. Join us in the Los Angeles booth to maximize your exposure to business travel buyers at GBTA July 26-30 in a 20 x 20 ft. premium booth, based on availability.
For exhibitor information, please contact Mikela Redd at [email protected].
For sponsorship information, please contact Yas Moaven at [email protected].
For those members who have already completed “China Essentials,” the NiHao China electives are scheduled for the coming months in the Bank of America Tower auditorium. LATCB members have an exclusive opportunity to benefit from our new NiHao China training program designed to help hotels, attractions and other tourism industry businesses learn how to best attract and meet the cultural preferences of Chinese visitors. The NiHao China program offers a series of seminars, culminating with China-Ready certification for businesses that meet specified criteria. Certified NiHao China businesses will be promoted via LATCB’s marketing vehicles in China including our new website, social media channels, trade shows, and media and travel trade outreach.
• Thursday, May 29, 8:30 -11 am: Attracting the Chinese Visitor
• Thursday, June 26, 8:30 -11 am: Digital Marketing for Chinese Visitors
• Thursday, July 31, 8:30 - 11 am: Service Excellence for Chinese Customers
Based on the success of our inaugural Market Outlook Forum in 2013, LATCB invites you to attend the 2014 Market Outlook Forum scheduled for August 20, 2014. Coming off another record year in visitation and hotel performance, LATCB aims to build upon last year’s program, featuring guest speakers from the industry, discussion panels and breakout sessions that dive deeper into topics relevant to our members, our industry and our destination. We will also provide insights into LATCB’s sales and marketing plans for the year ahead, along with the opportunities where our partners can participate. So please mark your calendars for August 20. We look forward to you at this years’ Market Outlook Forum.
LATCB has re-launched our Extranet Member Portal! Accessing your membership account through the Portal will allow you to update contact information, upload photos and descriptions for the website and print publications. We encourage you to log in and review your own listing on discoverlosangeles.com to make sure the account information is accurate and up-to-date, and make any necessary changes using the Portal. We’re excited about showcasing and promoting our members and encourage you to help us keep your information fresh for 2014. If you have do have your login, please send your request to D.B. Villanueva at [email protected] or for questions, call (213) 236-2350.
There couldn’t be a better time for LATCB members to post special offers on our website. LATCB is experiencing tremendous growth on our website discoverlosangeles.com, and research studies indicate travelers base much of their decision making on best deals and discounts available. If you are interested in posting a special offer, you can do so by accessing the Member Extranet via the re-launched Portal. Click on the tab “web” and then “coupons” to enter special offer information.
Special offers can be posted specific to Travel Trade Professionals, Meetings & Conventions, and Consumers. Please note that offers geared toward Travel Trade Professionals and Meetings & Conventions should have at least a 12-month cycle as they will be made available to tour operators, citywide and convention groups arriving to Los Angeles up to one year out.