WHAT’S COMING – MARCH 2014

LATCB Member Mixers

MARCH MEMBER MIXER

Join us for the next LATCB Member Mixer coming up on Thursday, March 27, 5:30 p.m. - 8:00 p.m. at the Beverly Hills Country Club, located at 3084 Motor Ave., Los Angeles, CA 90064. Enjoy a complimentary cocktail, hors d'oeuvres and networking with your industry peers at the gorgeous Beverly Hills Country Club. Our monthly Member Mixers are a great opportunity to meet many of your fellow LATCB members from a wide variety of L.A.-area tourism and hospitality businesses. To RSVP, click here.

 

MEMBER OPPORTUNITY – NEXT LATCB NIHAO CHINA TRAINING SEMINARS IN MARCH AND APRIL

LATCB members have an exclusive opportunity to benefit from our new NiHao China training program designed to help hotels, attractions and other tourism industry businesses learn how to best attract and meet the cultural preferences of Chinese visitors. The NiHao China program offers a series of seminars, culminating with a "China-Ready" designation for businesses that meet specified criteria. The businesses that complete the program will be promoted via LATCB’s marketing vehicles in China including our new website, social media channels, trade shows, and media and travel trade outreach.

"China Essentials Seminar" - The next “China Essentials” seminar is Tuesday, March 25, 8:30 a.m. - 11:00 a.m. in the auditorium of the Bank of America Tower, located at 333. South Hope St. in Downtown L.A. To complete the program, a business must have a representative attend “China Essentials” along with two additional electives. Please note that the March 25 event is a repeat of the Feb. 26 “China Essentials” seminar for those who missed it. [email protected] or click here.

"Understanding Chinese Travel Trade" Elective - The first of the NiHao China electives, "Understanding Chinese Travel Trade," is scheduled for Thursday, April 24, 8:30 a.m. - 10:30 a.m. in the Bank of America Tower auditorium. For more information, email [email protected] or click here.

RELAUNCH OF LATCB MEMBER EXTRANET

LATCB has re-launched its Extranet Member Portal! Accessing your membership account through the Portal will allow you to update contact information, upload photos and descriptions for the website and print publications. We encourage you to log in and review your own listing on discoverlosangeles.com to make sure the account information is accurate and up-to-date, and make any necessary changes using the Portal. We’re excited about showcasing and promoting our members and encourage you to help us keep your information fresh for 2014. If you do not have your login, please send your request to D.B. Villanueva at [email protected] or for questions, call (213) 236-2350.

POST SPECIAL OFFERS ON DISCOVERLOSANGELES.COM

There couldn’t be a better time for LATCB members to post special offers on our website. LATCB is experiencing tremendous visitor growth on discoverlosangeles.com, and research studies indicate travelers base much of their decision making on best deals and discounts available. If you are interested in posting a special offer, you can do so by accessing the Member Extranet via the re-launched Portal. Click on the tab “web” and then “coupons” to enter special offer information. Special offers can be posted specific to Travel Trade Professionals, Meetings & Conventions, and Consumers. Please note that offers geared toward Travel Trade Professionals and Meetings & Conventions should have at least a 12-month cycle as they will be made available to tour operators, citywide and convention groups arriving to Los Angeles up to one year out.