playL.A. - May 2014

The Forum, one of rock music’s most storied venues, where Led Zeppelin, Elvis Presley and countless other rock legends have performed, opened in January 2014 after a top-to-bottom $100 million makeover. The Madison Square Garden Co.-owned Forum includes 8,000 sq. ft. of all-new hospitality space, with high-end dining and souvenirs shops separated by a glass wall so guests will never miss a moment of the show, all-new sound and lighting technology, all-new seats, and a star-filled LED-lit ceiling. The VIP Forum Club lounge has been completely renovated, and a new Chase Lounge was added. The 40,000 sq. ft. outdoor terrace has been completely refurbished with upgraded food and beverage amenities. 

Inspired by the Despicable Me animated movies, Despicable Me: Minion Mayhem - a 3D Ultra-HD movie motion-simulator ride - and Super Silly Fun Land, an interactive playland adventure, bring the beloved characters to life at Universal Studios Hollywood beginning on April 12, 2014. The Despicable Me ride continues the storyline of the main characters from the endearing blockbuster films through all-new fully immersive, 3D Ultra-HD animation, together with an interactive ride vehicle system, featuring the cast of characters that has delighted audiences around the world: super-villain Gru, his adorable girls (Margo, Edith and Agnes) and the unpredictable Minions. Guests will experience Gru’s iconic house, a zany adventure through Gru’s super-villain laboratory, a frantic 3D Minion training mission, and a Minion dance party. Directly adjacent to Despicable Me: Minion Mayhem is the all-new Super Silly Fun Land, re-creating the memorable seaside carnival from the first film. The elaborate kids play zone features fountains, water dumps and splash pools, a dry play zone for climbing, crawling, jumping and sliding, and a themed ride that soars and spins guests around for a view of Super Silly Fun Land aboard a fleet of imaginative ride vehicles. Despicable Me: Minion Mayhem is a collaboration between Universal Creative and Illumination Entertainment.