During National Travel & Tourism Week (May 3 – 11), LATCB President & CEO Ernest Wooden Jr. announced tourism’s multi-billion spending, employment and tax revenue contributions to L.A.’s economy. The record 42.2 million visitors that Los Angeles welcomed in 2013 spent $18.4 billion directly in L.A.’s economy, 5.5 % more than the $17.4 billion in 2012. As that direct spending worked its way through businesses, salaries and households, it resulted in a total economic impact of $28.3 billion, 4.3% more than $27.2 billion in 2012.
As part of National Travel & Tourism Week (May 3-11, 2014), LATCB hit the road to promote our industry and thank the people who work in tourism every day to welcome visitors and ensure that they have the best L.A. experience possible. On Tuesday, May 6, “Travel Rally Day,” a team of LATCB staffers visited 10 different tourist attractions and businesses to hand-deliver cookies and coffee in partnership with Etchea Cafe & Bakery. Meanwhile, LATCB partnered with Susan Feniger's Border Grill Truck for an appreciation lunch for Police Officers and Firefighters at LAPD and LAFD Hollywood Station and LAPD West Traffic Division to show the tourism industry’s appreciation for keeping Los Angeles safe for visitors every day.
Throughout National Travel & Tourism Week, LATCB will have a special web page up at www.discoverlosangeles.com/local with a new article posted every day highlighting long-time tourism industry professionals and legendary L.A. tourism venues. The community is encouraged to join the social media conversation. Tourism in celebrating the people in tourism by sharing L.A. tourism photos and stories on Twitter and Instagram tagged with #LAstory, #traveleffect and @tourismLA. The page also features information to help L.A. residents find LATCB member hotels, attractions, dining and other visitor information for their visiting friends and relatives, and to help them discover hidden gems in their own backyard.
LATCB has appointed a new Membership Director. Erica Swenson, who begins her new position on May 12, will be the primary relationship manager between LATCB and its members. Erica will be responsible for all aspects of membership, from new member acquisitions, sales, retention, and member communications, to events, member benefits and customer service. She brings national sales and account management experience to the position, having worked previously at Turner Broadcasting for nearly seven years, selling TBS & TNT programming nationally. She grew up in the Seattle area, and graduated from California Lutheran University with a BS in business, and an emphasis in marketing.
On May 6, Los Angeles was named the world’s most powerful City brand, ahead of New York City, London, Paris and many other great international cities. The research study was conducted by Saffron Brand Consultants in conjunction with The Guardian, a global media outlet headquartered in the U.K. The study looked at two main factors: a city’s Assets and Buzz about the city, defined as media coverage and social media engagement. In crowning Los Angeles, here’s what they had to say: "1 Los Angeles - For cultural variety and sheer glitter, however, L.A. outshines them all. It has stunning weather that New York and London just can't compete with, the amazing beaches to show it off, world-class art, movie history, an endless parade of famous attractions, an improving crime rate and a certain well-known sign in the hills. After years of languishing, the City of Angels has the top spot in the brand firmament." Click here to view the Global City Brands article.
Visitors and locals alike have been actively sharing their L.A. stories with @discoverLA on Twitter, Facebook and Instagram, with compelling stories, fond memories and favorite photos taken in and around Los Angeles. Whether they are submitting photos, gifs and videos to enter our VIP Vacation of a Lifetime Contest on the discoverLosAngeles website, uploading pictures to Instagram and Twitter with the #LAstory hashtag, or commenting on the many stories shared by profiled personalities and places on LATCB’s Facebook page, fans are eagerly participating in the campaign. LATCB has also enlisted the participation of 15 influential Instagram photographers to share their L.A. stories through their own unique lenses, covering many angles, neighborhoods and views of Los Angeles, from the beaches to East L.A. Their photos will be featured at the Getty Center on May 17, at the kickoff of its popular “Saturdays Off the 405” live music series. The photos represent local residents authentically promoting the destination, and are seen by millions of people around the world.
LATCB joined L.A. Councilman Tom LaBonge, Recreation & Parks officials, the Hollywood Chamber of Commerce, community members and the Griffith Observatory to announced the launch of the City’s new shuttle service from the Greek Theatre to Griffith Observatory and the Hollywood Sign. The shuttle service is meant to improve visitor access to two of L.A.'s highly visited iconic tourist attractions, while reducing traffic and disruption for the neighborhood surrounding the Hollywood Sign. The air-conditioned 21 passenger shuttles will run Saturdays and Sundays, 10:00 a.m. to 4:00 p.m., with free parking at the Greek Theatre. Tickets cost $7 per person and can be purchased at www.laparks.org.
Does your business have an employee with an amazing L.A. Story? As part of LATCB’s new “What’s Your L.A. Story” marketing and advertising campaign, we're looking for great stories in the Los Angeles hospitality industry. We will be featuring select stories on www.discoverLosAngeles.com and our social media channels. To submit your L.A. story, click here.
The LATCB PR Team has been working hard to keep L.A. and LATCB members and partners in the news and on the minds of travelers. The PR Team has been rolling out coordinated media efforts, pitching and securing stories about L.A. and our members and partners to top-of-the-line consumer and travel trade publications for business and leisure travel, in the U.S. and abroad. Here is a sampling of recent high-profile media coverage.
The PR Team worked with U.K. newspaper The Independent for an article on Downtown L.A. The article explored Downtown’s literary and historical roots and cultural attractions, as well as bars and restaurants, including Walt Disney Concert Hall, the new Broad Museum which is currently under construction, and several other LATCB members. The article appeared both in print, with a circulation of 100,549 and on the newspaper’s website, which has 29,794,956 unique monthly visitors. To see the article, click here.
The PR Team worked with 7x7 San Francisco magazine for an article featured both in print and online highlighting Los Angeles. The article covers Downtown L.A., Koreatown and Museum Row, and numerous LATCB members and partners, including the ACE Hotel, Alma, Grand Central Market, Honeycut, Golden Gopher, The Varnish, the Los Angeles County Museum of Art (LACMA), the Line Hotel, Walt Disney Concert Hall and more. The magazine has a circulation of 50,000, and the website has 325,903 unique monthly visitors. To see the article, click here.
Departures Magazine, American Express' travel and lifestyle publication, published an article about the revitalization of Downtown L.A., calling the neighborhood L.A.'s "new cultural epicenter," highlighting Downtown's Ace Hotel, the new Broad Museum and Wilshire Grand Hotel which are under contstruction, and the planned Grand Avenue Project. The magazine has a circulation of 1.1 million. To see the article, click here.
LOS ANGELES HOTELS LISTED AMONG WORLD’S BEST BY CONDE NAST TRAVELER
In its April 2014 issue, Conde Nast Traveler Magazine included Los Angeles hotels in three categories in its 18th annual Hot List, a highly regarded guide to the best new hotels and resorts in the world. This year, editors considered 510 hotels in 400 cities and 93 countries. The Los Angeles hotels listed were Ace Hotel for Best Design; Palihouse Santa Monica for Best New Family Friendly Hotel; and The Line for Best Bargain.
Conde Nast Traveler also included seven Los Angeles hotels in its Gold List 2014 California Hotels & Resorts list of the 36 highest rated hotels in the state, based on an 80,000-reader survey. The Los Angeles area hotels listed were Beverly Hills Hotel and Bungalows, Hotel Bel-Air, Terranea Resort, Montage Beverly Hills, L'Ermitage Beverly Hills, and The Peninsula, Beverly Hills. To see the article, click here.
Los Angeles World Airports (LAWA) launched "LAX is Happening" on May 6, a new public outreach campaign to inspire and inform Los Angeles International Airport (LAX) travelers and nearby residential communities about the multi-year, multi-billion dollar modernization program underway at the airport. LAX is Happening features new resources, tools and tips to help the public navigate anticipated traffic impacts and airport construction-related closures over the next two years. The website www.LAXisHappening.com has real-time LAX traffic and road closure maps; “insider” traffic tips and shortcut videos; information on the planned LAX upgrades, including new dining and retail options; direct access to the airport’s @FlyLAXAirport Twitter feed updates; as well as links to project fact sheets and other easy-to-access updates.