Register TODAY for LATCB’s 2nd Annual Market Outlook Forum, August 20 at the Los Angeles Convention Center to ensure your spot – only 50 seats remain! The LATCB Market Outlook Forum is the strategic forecasting conference for any business interested in capitalizing on L.A.’s record tourism growth. Los Angeles welcomed a record 42.2 million visitors from around the globe in 2013, making it one of the most-visited destinations in the U.S., and forecasts call for continued growth with 50 million visitors by 2020. This valuable event will help you prepare to welcome them and benefit from the tremendous anticipated growth in visitation. Hear the latest trends from industry experts, get the latest L.A. visitation forecasts and industry perspectives, learn what other successful businesses are doing at panel discussions, get the first look at LATCB’s sales and marketing plans for the year ahead, and get your Marketing and Planning Resource Book filled with L.A. market analysis, visitor profiles, spending habits and more, and learn how to participate in LATCB activities to maximize the value of your membership.
$199 for LATCB Members. $249 for Non-Members.
Last year’s event sold out and space is limited.
The accolades continue for Los Angeles. In late July, a new international report named the City of Angels the #1 Tourism Destination in the U.S.
The report considered destinations from both a business and a leisure perspective, looking at specific infrastructure criteria that drive demand for each segment (direct air service, number of hotel rooms, convention center space, Fortune 500 headquarters, attractions, sports teams, dining and shopping options), along with user-generated reviews on sites like Trip Advisor and Yelp and destination news and buzz.
L.A. was singled out for:
•3 years of record-breaking visitation and visitor spending
•Exciting new hotel development
•Trend-setting airport design at LAX
•Burgeoning international travel, particularly from China supported by L.A. Tourism’s innovative international visitor experience program called Nihao China
•The top shopping experience in the country
Other destinations on the top 10 list include (in order): New York City, Dallas/Ft Worth, Chicago, San Francisco, Las Vegas, San Diego, Denver, Philadelphia, and Miami.
The study was conducted by Resonance, a Vancouver-based consulting firm that creates marketing strategies, development plans, and brands for destinations and development worldwide.
Earlier this year, Los Angeles was named the World’s Most Powerful Destination Brand by Saffron Brand Consultants in conjunction with The Guardian, a global media outlet headquartered in the UK.
In order to enhance the “What’s Your L.A. Story?” brand campaign, the LATCB Marketing team partnered with top OTA’s including Expedia and Orbitz to further drive visitation and room nights with special room rate offers and incentives from March 16 - June 30, 2014. The promotion included up to 30% off room rates and special Orbitz rewards points that encouraged visitors to book in LA hotel properties. The promotion lived on a variety of OTA’s through the Expedia and Orbitz network around the globe including eLong in China, eBookers in the UK and Hello World in Australia. Digital ads ran across multiple sites and garnered over 50 million media impressions over the four month effort. The promotion ended with some amazing results – over 106,000 room nights booked!
The LATCB PR Team has been working hard to keep L.A. and LATCB members and partners in the news and on the minds of travelers around the globe. The PR Team has been rolling out coordinated media efforts, pitching and securing stories about L.A. and our members and partners to top-of-the-line consumer and travel trade publications for business and leisure travel, in the U.S. and abroad. Here is a sampling of recent high-profile media coverage.
National Geographic: A Taste of Everywhere in L.A.
International Harper’s Bazaar: Celebrity Kelly Cha in L.A. (China consumer magazine)
Viajar (Brazil consumer travel magazine)
Esquire (Latin America) – L.A. (nada) Confidential
Meetings & Conventions
Smart Meetings: Convention Center Upgrades to Enhance L.A.'s Downtown Development
Global Traveler: L.A. Story – Downtown Makes Dramatic Comeback