Market Outlook Forum - Schedule

Here’s just a snapshot of what this premier conference dedicated to LA’s tourism landscape will include:

  • National and State Tourism Updates by Roger Dow, President & CEO of the U.S. Travel Association, Yvonne La Penotiere, CMO of Brand USA and Caroline Beteta, President & CEO of Visit California
  • State of LA’s Lodging Industry by Bruce Baltin, PKF Consulting
  • Meetings and Conventions Outlook and Trends by Junior Tauvaa, Meeting Professionals International (MPI)
  • Presentation of LA Tourism’s FY2013/2014 Marketing and Sales Plans
  • Industry Panel Discussions on China Visitation Prospects
  • Industry Panel Discussion on New Media Applications and Trends
  • Distribution of LA Tourism’s new Annual Marketing & Planning Resource Guide

SCHEDULE AT A GLANCE

7:30 a.m. - 8:15 a.m.   
Registration/Continental Breakfast

I. WELCOME/INTRODUCTION

8:15 a.m. – 8:50 a.m.
Ernest Wooden, Jr. - President and CEO, LATCB

Mayor Eric Garcetti

Councilman Tom LaBonge

II. NATIONAL/STATE OVERVIEW 

8:50  – 10:20 a.m.
National  Legislative/Advocacy (Roger J. Dow, President & CEO - U.S. Travel Association)

International Tourism  Marketing (Yvonne LA Penotiere - CMO, BrandUSA)

State Tourism Marketing (Caroline Beteta - President & CEO, VisitCA)

10:20 – 10:35 a.m.
BREAK

III. LA TOURISM OUTLOOK

10:35  – 11:00 a.m.
LA Tourism Profile & Forecast (Wendy Kheel,  LATCB)

IV. FY14 LATCB PLANS

11:00  – 11:45 p.m.
FY14 Marketing & Sales (Don Skeoch, LATCB & Roberta Rinker-Ludloff, LATCB)

12:00  – 1:00 p.m.
LUNCHEON: Keynote Speaker (Patrick McClenahan-President and CEO of the 2015 Special Olympics World Games)

V. AIR & LODGING OUTLOOK

1:15  – 2:20 p.m.
LAWA Developments (Mary Grady - Managing Director Media & PR, Los Angeles World Airports)

FY14 LA Hotel Metrics (Bruce Baltin - Partner, PKF)

Meetings Market Trends (Junior Tauvaa - Senior Vice President of Strategic Partnerships, Meeting Professionals International)

Q&A

2:20  – 2:35 p.m.
BREAK

VI. NEW MEDIA

2:35  – 3:40 p.m.
Digital Marketing Opportunity (Marco Reginelli, Google Travel)

LATCB Web/Social Overview (Bill Karz, LATCB)

LATCB FY14 Promotions (John Boudouvas, LATCB)

Q&A

VII. CHINA

3:45  – 4:40 p.m.
The China Opportunity (Wendy Kheel, LATCB)

LATCB FY14 China Plans (Kathy Smits, LATCB)

China Readiness (Rajesh Chandnani, Vice President of Strategy - WATG | Wimberly Interiors )

Q&A

VIII. WRAP-UP

4:50  – 5:00 p.m.
Closing Remarks (Ernest Wooden, Jr. - President and CEO, LATCB)

Networking Reception immediately follows 5:00 - 6:30 p.m.