Market Outlook Forum
August 20, 2014
8:30 a.m. – 3:45 p.m.
Continental Breakfast served 7:30 a.m. - 8:30 a.m.
Los Angeles Convention Center, Concourse Hall
FULL SCHEDULE ANNOUNCED!
ONLY 50 SEATS LEFT! DON'T WAIT, RESERVE YOUR SPOT TODAY!
Don’t miss out on the strategic forecasting conference for Los Angeles tourism professionals, the Los Angeles Tourism and Convention Board’s Market Outlook Forum. Be in the know on tourism-related news, trends and updates that will directly impact your business. Last year’s inaugural event sold out. Space is limited.
The full-day schedule of engaging sessions and panels includes:
7:30 a.m. – 8:30 a.m. - REGISTRATION & CONTINENTAL BREAKFAST
8:30 a.m. – 8:50 a.m. - WELCOME AND OVERVIEW OF LOS ANGELES TOURISM INDUSTRY PERFORMANCE AND FORECASTS
Ernest Wooden, Jr. - President and CEO, Los Angeles Tourism & Convention Board
8:55 a.m. – 9:15 a.m. - L.A. TOURISM OUTLOOK AND TRENDS
Wendy Kheel, Vice President, Tourism Insights, Los Angeles Tourism & Convention Board
9:20 a.m. – 9:45 a.m. - MEETINGS AND CONVENTIONS OUTLOOK
Darren K. Green, Senior Vice President, Sales, Los Angeles Tourism & Convention Board
9:45 a.m. – 10:00 a.m. - BREAK
10:00 a.m. – 10:30 a.m. - DESTINATION MARKETING OUTLOOK
Don Skeoch, Chief Marketing Officer, Los Angeles Tourism & Convention Board
10:35 a.m. – 11:35 a.m. – GENERAL SESSION
Tourism Infrastructure Update: Los Angeles Convention Center, LAX, Public Transportation, New Hotel Development
Mary Grady, Los Angeles World Airports
Martha Welborne, Metro
Bud Ovrom, Department of Conventions & Tourism Development, City of Los Angeles
Moderator: Patti MacJennett, Senior Vice President, Business Affairs, Los Angeles Tourism & Convention Board
11:45 a.m. – 12:30 p.m. – CONCURRENT BREAKOUT SESSIONS
Inside the Millennial Mind: Connecting with Today's Most Powerful Generation
Hear from travel and entertainment experts representing companies that are leading the way in finding, connecting and interacting with millennials.
Jo Piazza, Yahoo! Travel
Rita Prosyak Drucker, Yahoo! Marketing Partnerships & Branded Entertainment
Andrew Pelosi, Maker Studios, A Disney Company
Devery Holmes, Spark Alliance Marketing
Bob Gregson, The Line Hotel
Moderator: Susan Lomax, Vice President, Communications, Los Angeles Tourism & Convention Board
Kathy Smits, Vice President, International Travel Trade, Los Angeles Tourism & Convention Board
Erin Francis-Cummings, Destination Analysts
12:30 p.m. – 1:30 p.m. – LUNCH: KEYNOTE SPEAKER
Director/Chief Curator – The Broad Art Foundation
1:30 p.m. – 1:40 p.m. – BREAK
1:40 p.m. – 2:30 p.m. – CONCURRENT BREAKOUT SESSIONS
The Digital Tourist: Trends, Tactics, and Takeaways
Learn about today’s travel 2.0 world and how top brands navigate the digital landscape.
Todd Skelton, TripAdvisor
Troy Thompson, Travel 2.0
Greg Velasquez, Four Seasons, Los Angeles at Beverly Hills
Moderator: Bill Karz, Los Angeles Tourism & Convention Board
Group, Meeting & Convention Trends: Strategies, Opportunities & Perspectives from Industry Executives
With the growth of third party participation in the meetings and conventions industry, partnerships between hotels and DMO's becomes more critical. Take part in this in-depth discussion with two industry leaders addressing and highlighting trends and opportunities.
Danielle Boyles, HelmsBriscoe
Brian Stevens, ConferenceDirect
Moderator: Kathy McAdams, Vice President, Convention Sales, Los Angeles Tourism & Convention Board
Moderator: Bryan Churchill, Vice President, Hotel Sales, Los Angeles Tourism & Convention Board
2:30 p.m. – 2:45 p.m. – BREAK
2:45 p.m. – 3:30 p.m. – GENERAL SESSION
The Shared Economy: The Transformation and Impacts of Alternative Lodging Accommodations.
Hear the latest on AirBNB’s inroads into the hotel industry, the impact of private accommodation, the rise of the new-gen renter and what it all means for your business.
Frank Loukrezis, Los Angeles Tourism & Convention Board
Matt Kurtz, HVS Consulting
Douglas Quinby, PhoCusWright
Moderator: Tom Mullen, Chief Administrative Officer, Los Angeles Tourism & Convention Board
3:30 p.m. – 3:45 p.m. - WRAP UP AND ADJOURN
Ernest Wooden, Jr. President and CEO, Los Angeles Tourism & Convention Board