article / February 2014 (16)

Amgen Tour of California Races Through Pasadena

02/27/2014

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The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges top professional cycling teams from all over the world to compete on a course that includes a large portion of southern California.

Feb. 28, 2014: Oscar Concert at Royce Hall

02/25/2014

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For the first time in its history, the Academy of Motion Picture Arts and Sciences is presenting an Oscar Concert, featuring this year’s Academy Award-nominated composers conducting their own music. 

February 25: The Dalai Lama at The Forum

02/19/2014

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On Tuesday, Feb. 25, The Forum hosts a unique event featuring a very special guest: His Holiness, the 14th Dalai Lama. His Los Angeles appearance is part of a four-day visit to California. 

FEATURED MEMBER: ALL STAR SHOWBIZ TOURS

02/13/2014

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All Star Showbiz Tours offers entertaining sightseeing tours with a touch of class and pizzazz, with tours of Hollywood, movie stars' homes, Beverly Hills, Bel-Air, beach tours and more!

Feb. 13-22: SKYLINE 2014

02/13/2014

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SKYLINE 2014 is a free architecture and art event that showcases experimental and interactive installations that embrace LA's ever-evolving cultural landscape. SKYLINE takes place in Downtown LA from Thursday, Feb. 13 to Saturday, Feb. 22, 2014.

December 2013 Lodging Metrics

02/13/2014

  •  Los Angeles ranked 7th place among the Top 25 Markets with an Occupancy rate of 66.5%, up +3.2% compared to the same period last year (64.4%).
  • Los Angeles ADR was $128.81 and ranked 7th among the Top 25 Markets, up +5.8% compared to the same period last year ($121.75).
  • Los Angeles RevPAR was $85.60 and ranked 5th among the Top 25 Markets, up +9.2% compared to the same period last year ($78.39).
  • Rooms nights sold were 1.99 million countywide, reflecting a +3.7% increase over December 2012 (1.93 million room nights).
  • The LAX area (73.9%) and Pasadena/Glendale/Burbank (69.3%) both reported the highest Occupancy rate for the month. 
  • South Bay (+13.9%) and Los Angeles Southeast (+11.9%) reported the largest YOY RevPAR growth both driven by sizeable ADR increases.

WHAT’S COMING – FEBRUARY 2014

02/12/2014

Discover Los Angeles

LATCB members have an exclusive opportunity to benefit from LATCB's new NiHao China training program designed to help hotels, attractions and other tourism industry businesses learn how to best attract and meet the cultural preferences of Chinese visitors. Part of LATCB's efforts to help our members and partners become “China ready,” the NiHao China program offers a series of seminars, with a certification and seal of approval by LATCB and the China National Tourism Office (CNTA) upon completion, assuring Chinese tour operators and travel planners that they are hotels and attractions that will be well suited for Chinese tourists coming to LA. Certified NiHao China businesses will be included in the marketing vehicles of LATCB and its partners in China, and will be pre-approved by the CNTA to do business with Chinese travel companies. The first NiHao China Seminar will be held on Feb. 26, 2014 at the Sheraton Gateway Los Angeles Hotel. For more information or to register, click here.

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