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L.A. Tourism at Work - April 2015


Discover Los Angeles

United Airlines – Melbourne FAM
L.A. Tourism’s Australia office, in partnership with United Airlines, hosted an incentive familiarization trip for a group of 10 top-selling Australian travel agents last month in conjunction with United’s new nonstop service from Melbourne to LAX. The agents experienced LAX’s new electronic immigration kiosks at Tom Bradley International Terminal and stays at Loews Hollywood Hotel and Hollywood Roosevelt Hotel during the educational trip. Their diverse itinerary included Grand Central Market, Universal Studios HollywoodSM, Starline’s TMZ Hollywood Tour, Redline’s Hollywood behind-the-scenes tour, shopping at The Grove, a Hollywood bar crawl tour with Intrepid Urban Adventures and an L.A. Lakers game at Staples Center. During their visit, the agents promoted their experiences via social media using #LAStory.

Japan Airlines FAM
L.A. Tourism, in partnership with Japan Airlines, hosted a corporate and leisure agent familiarization tour to help celebrate the return and launch of Japan Airline’s daily nonstop service between LAX and Osaka’s Kansai International Airport (KIX). The group of travel professionals were among the first to experience the new service, which officially launched March 20. The educational trip included experiences at L.A.’s top destinations including Beverly Hills, LACMA, Universal Studios HollywoodSM and luxury shopping at Santa Monica Place Mall.

Air France Training Day
Representatives from L.A. Tourism attended the 4th edition of Air France’s Visit California Training Day last month. Air France held an exclusive sales training event at Air France’s headquarters in Paris for more than 100 of France’s top-selling travel agents and tour operators. LATCB showcased Los Angeles’ unique selling points, diversity of product and offered insight to agents about maximizing sales opportunities for the destination. Air France sponsored a package of flights to California as grand prizes for the agents, which included stays at Kimpton Hotels in L.A. and experiences at Universal Studio HollywoodSM.

Air China Luxury FAM
L.A. Tourism, in partnership with Air China, hosted a luxury familiarization tour March 28 – April 1. The FAM consisted of nine representatives from travel agencies throughout China’s major cities including Beijing, Guangzhou, Henan and Chengdu. The FAM educated the attendees on L.A.’s new products and ways to drive traffic during off-peak seasons while showcasing luxury experiences including accommodations at InterContinental Century City, visits to Westfield Century City, The Getty Center and Universal Studios HollywoodSM as well as dinner at The Bazaar at SLS Beverly Hills, among others.

Etihad Airlines, Abu Dhabi Trade FAM
L.A. Tourism, in partnership with Etihad Airlines, hosted a familiarization tour March 19-21 to promote Etihad Airlines’ recently launched direct flight from Abu Dhabi UAE to LAX. The attendees consisted of decision makers from some of Etihad Airlines’ top selling agencies. During their educational visit to Los Angeles, the group experienced stays at Four Seasons Hotel Los Angeles in Beverly Hills, The London West Hollywood; visits to Universal Studios HollywoodSM, Rodeo Dr., Montage Beverly Hills; and dinner at The Bazaar at SLS Beverly Hills, among others. Black and White Car was the exclusive transportation provider for the trip (pictured).

American Airlines - Brazil Flytour FAM
L.A. Tourism, in partnership with American Airlines, hosted a FAM tour March 6-10 for Flytour, one of the largest tour operators in Brazil. The educational trip showcased Los Angeles to help expand Flytour’s leisure product offerings. Attendees consisted of Flytour’s decision makers and their diverse itinerary included stays at Westin Bonaventure, Hilton Universal City and Hotel Angeleno; experiences at The Grammy Museum, Starline Tours, Universal Studios HollywoodSM, The Getty Museum and Madame Tussauds Hollywood; and dining at J.W. Marriott and The Original Farmer’s Market, among others. Flytour has plans to open 500 more outlets over the next two years.

NTA Travel Agency FAM
L.A. Tourism partnered with NTA Travel Agency, a local tour company with offices in Los Angeles and Japan, for an educational tour of the destination to promote the products of L.A. and the variety of event venues for MICE clients. The group’s itinerary included a walking tour of L.A. LIVE, lunch at Tom’s Urban, a VIP tour at Universal Studios HollywoodSM, a tour of Dolby Theater at Hollywood & Highland and an L.A. Dodgers exhibition game.

Ethiopia Airlines Launch Event
L.A. Tourism’s Europe office and Riva Public Relations attended the March 20 launch event for the new Ethiopian Airlines flight from Dublin to LAX to create awareness of the new service, which begins in June. Irish travel trade and media were invited to board the Boeing 787 Dreamliner and were updated on forthcoming events in Los Angeles to encourage advance bookings.

News & Notes - April 2015


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