"I think businesses ought to treat their customers right. Even their gay customers," said Sean Penn's titular character in the film Milk. In the never-ending battle for LGBT rights, economic equality is synonymous with social equality, and in a capitalistic society, every purchase is like casting a ballot. Gay consumers make a political statement anytime they decide which airline to fly, on which fast food to chow down and which hotels to patronize.
This necessity for queer-friendly accommodations inspired San Francisco-based Community Marketing, Inc to create the TAG Approved Program. Founded in 1997, the TAG recognizes “LGBT-welcoming” hotels, resorts and B&Bs that meet acceptance standards by adding them to a directory—a cost-effective way to reach gay and lesbian consumers throughout North America. Although a boon to gay travelers, TAG's primary motivation was to benefit 'out' hotel employees.
Seek out the following TAG-approved hotels, located in these Los Angeles regions: Downtown, Hollywood, West Hollywood, LAX, Westside, Beverly Hills, Santa Monica, San Fernando Valley and Pasadena.
Find out more about the TAG Approved Program and view a map of TAG-approved hotels after the jump.